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Infographic: How to Use Google+ for Business

Infographic: How to Use Google+ for Business | Internet Marketing | Scoop.it

If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started. 


Via Lauren Moss
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pascal leclerc's curator insight, March 14, 10:53 AM

infographie intéressante

Sabra Kay's curator insight, April 4, 7:18 AM

Have you been putting off joining Google + or have you not been active? There are so many reasons to use it!

Alison D. Gilbert's curator insight, April 10, 4:28 PM

For many business people, Google+ has overtaken Facebook in usage. It is viewed as more professional and to be taken seriously. Facebook has a less than professional aura.

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INFOGRAPHIC: 7 Ways to Increase Traffic with Social Media Channels

INFOGRAPHIC: 7 Ways to Increase Traffic with Social Media Channels | Internet Marketing | Scoop.it

Are you unsure about the best way to manage your company’s social media presence?

Here are 7 simple tips to help you get more traffic.


Via Lauren Moss
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Nine0Media's curator insight, March 10, 10:48 PM

#DIYSEO #SocialMediaTools 

Run'Concept's curator insight, March 10, 11:59 PM

Simple, mais fondamental :-)

Holly Knowles's curator insight, May 15, 10:40 PM

While it can be useful to use social media platforms in an IMC campaign, it is important to utilise them to receive the best possible outcomes. By following these 7 steps it can help to boost "traffic" which can be beneficial and better manage these platforms.

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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | Internet Marketing | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss
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Jean-Marie Grange's curator insight, March 20, 7:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 6:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 7:44 PM

Analytics tools to improve your business on the Web

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Five Content Curation Mistakes That B2B Marketers Need To Avoid

Five Content Curation Mistakes That B2B Marketers Need To Avoid | Internet Marketing | Scoop.it

Excerpt from the guest post by Patricia Hume, President of Trapit, and published on MarketingProfs:
"It's impossible for marketers to create enough original, quality material for each channel every day, which is why many rely on content curation to help build brand awareness and generate leads via social media and email marketing.

Here are five of the top content curation mistakes that B2B marketers need to avoid if they want to offer their audiences value, rather than noise.

1. Skimming the Headline and Sharing Immediately
A good headline doesn't mean a good article. Sometimes, it doesn't even mean a relevant article. That's why it's important to take the time to read the entire article before sharing it with an audience.
Content curation is about showing thought leadership, too; so, if you don't engage with the article yourself, then you can't show your expertise about the topic.

2. Checking Only the Most Popular Stories and Sources for Content
If your content curation is supposed to attract people to the brand for originality and thought leadership, depending on the most-visited sources and most-read articles is merely going to backfire. Your social media accounts won't stand out, and prospects and customers won't see the value in following them.

3. Not Personalizing for Your Audience
In a world of almost infinite content, your audience is going to be interested only in the stories that are most relevant to their needs.
You should carefully consider the target audience for each piece of curated content.

4. Promoting the Same Content Across Every Channel
One tactic that's employed by time-starved marketers is to share one link across a few different channels, all at once.
Ultimately, doing so undermines the purpose of content curation.

5. Spending Too Much Time Curating Content
It can take hours to create a blog post, and just a few minutes to curate content. So marketers may write blog posts a few days a week and fill the gaps in output with curated content very quickly.
But curating good content that effectively engages the audience—and making sure each piece is promoted and distributed in the context of each social environment—can take hours..."

Read full original article:
http://www.marketingprofs.com/articles/2014/24500/five-content-curation-mistakes-b2b-marketers-are-making


Via Giuseppe Mauriello
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John Thomas's curator insight, March 1, 12:08 AM

Five Content Curation Mistakes That B2B Marketers Need To Avoid. 

Paula Silva's comment, March 4, 3:36 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis | Internet Marketing | Scoop.it

Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog.
"Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity.
I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.

That’s where “H2H” came from.
The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people."
This evolution has been guiding our society back into one that requires a more personal approach.

- Speaking Human
Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others?
Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.

- A Human Approach: Social Sensory Marketing
The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.

- Customers are Fickle Humans
Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world.
Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.

- Becoming Better Storytellers
Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories.
We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."

Read full original article:
http://www.briansolis.com/2014/02/return-simplicity-empathy-imperfection-communication-human-human-h2h/


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Lynn O'Connell for O'Connell Meier's curator insight, February 25, 11:07 PM

We've had great success with B2B marketing by remembering that these prospects are people first, B2B second. The shift to thinking about your program as H2H marketing is definitely one to watch. Must-read article!

valeriecharron's curator insight, February 26, 3:19 PM

There is no BtoB or BtoC...

Ricardo De Leon's curator insight, March 18, 10:33 PM

Simpática invitación al retorno de la comunicación H2H, mejor dejemos los teclados, salgamos a escuchar al mundo.

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Boost Your Social Strategy With SEO Data

Boost Your Social Strategy With SEO Data | Internet Marketing | Scoop.it

Can you use your SEO data to help improve your social media strategy?

 

When you think about using SEO data for social reasons, one question surely comes to mind:What can SEO data give me that social data can’t?

 

Read More At: http://marketingland.com/improving-social-strategy-seo-data-73548


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9 New Examples of Youtility and Incredibly Useful Marketing

9 New Examples of Youtility and Incredibly Useful Marketing | Internet Marketing | Scoop.it

Youtility is marketing so useful, people would pay for it. Here are 9 inspirational examples of companies doing it right.I chronicled many examples of companies creating useful marketing in my book, Youtility. Since then, however, there have been dozens of new instances of companies making truly useful marketing. Here are 9 of my favorites: (note: I wrote a version of this post for the Marketo blog).


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Jeff Domansky's curator insight, February 16, 11:13 PM

Jay Baer serves up a collection of lessons from 9 great marketing case studies.

Tyler Negus Snidow's curator insight, February 17, 7:45 PM

thanks for sharing @Brian Yanish - MarketingHits.com!  Smiled when I saw this Ikea idea.  I am a big fan of their idea team!  I'm gonna check out this #7 - the Ajax Social Wipe (helps you clean up your social media accounts.  nice!)

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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Internet Marketing | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
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Randi Thompson's curator insight, February 18, 4:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 1:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

eProAgi Anderson's curator insight, April 28, 5:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Internet Marketing | Scoop.it
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…

Via Stefano Principato
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dan's curator insight, February 16, 9:55 AM

#twitter

Kim Pearlstein's curator insight, February 17, 12:05 PM

For all you Twitter users, check this out...

Sharla Shults's curator insight, February 22, 5:55 PM

Check it out...you never know what might be just the right outlet for you!

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Social Media Vs. SEO - What's More Important For Small Businesses - Business 2 Community

Social Media Vs. SEO - What's More Important For Small Businesses - Business 2 Community | Internet Marketing | Scoop.it

Social Media Vs. SEO - What's More Important For Small Businesses
Business 2 Community. The buzz around social media has been around for nearly half a decade now.


Via Neil Ferree
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Neil Ferree's curator insight, February 12, 1:02 PM

When it comes down to it, you have to be good at both seo and social media to compete on the top social networks these days.




2DiFore Marketing Solutions's curator insight, February 13, 4:32 AM

Why abandoning your e-newsletter and social media can cost you connections.

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The Ultimate List of Content Creation Tools for 2014

The Ultimate List of Content Creation Tools for 2014 | Internet Marketing | Scoop.it
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using ms Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.

Via Stefano Principato
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Witmer Group's curator insight, February 12, 2:55 AM

VERY cool list of available tools to spice up your content!  Definitely bookmark worthy. 

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Copywriting Tips for Your Web Site | Social Media Today

Copywriting Tips for Your Web Site | Social Media Today | Internet Marketing | Scoop.it
Today, I'd like to go through some basic guidelines for using words on your web site.
Livia Mihai's insight:

Words matter, like, kind of a lot

 

Debi Lewis goes through some basic guidelines for using words on web sites:

- Short phrases

- Short sections

- Mind reading

- Read it aloud

- Know when to stop

 

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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Internet Marketing | Scoop.it
Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data

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Kimberly Castleberry's curator insight, February 9, 12:00 AM

The science of content length. Believe it or not, content length often plays a role in SEO rankings. I like the data graphics in this article that give you a really good idea of what's going on. 

Clint Butler's curator insight, February 9, 2:33 AM

Recommendations are going around in my circles that content 2000 words plus in considered an indication of an authority post.  Only time will tell how true that is.

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Video Is the New Face of Content Marketing [Infographic]

Video Is the New Face of Content Marketing [Infographic] | Internet Marketing | Scoop.it

Experts predict that video is the new face of content marketing. 


Via Stefano Principato
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Stefano Principato's curator insight, March 9, 6:45 AM

Reasons for that are numerous, for example:

  1. YouTube is the 2nd largest search engine;
  2. Videos are 53 times more likely to show up on the 1st page of search results;
  3. Videos can drive engagement upto 300%;
  4. and many more.



malek's curator insight, March 9, 3:19 PM

The growing popularity of video means that consumer excitement speaks volumes about a product.

Marketers are searching high and low for a way to get people Youtubing, tweeting, Facebooking, and Instagramming, they can build a fast social following.

Antoine Knockaert's curator insight, March 10, 7:52 AM

Very interesting !

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Write Like a Pro: Top 10 Secrets of Professional Copywriters

Write Like a Pro: Top 10 Secrets of Professional Copywriters | Internet Marketing | Scoop.it
Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.

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Stefano Principato's curator insight, March 7, 12:08 AM
Build credibility. You can’t assume your prospects will simply believe everything you say. You have to make them comfortable, give them reasons to trust you, and back up your claims.
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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Internet Marketing | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

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Nacho Vega's curator insight, April 2, 1:48 PM

Read it... or not... :)

JordiMarínba's curator insight, April 6, 3:37 PM

Excellent infografic to bear in mind when writing blogs.

MCLibrarianRMIT's curator insight, April 12, 10:12 PM

Common grammar errors and how to fix them.  Applicable to more than just blog posts.

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How to Write a Professional Bio For Your Social Media Profiles

How to Write a Professional Bio For Your Social Media Profiles | Internet Marketing | Scoop.it

Talking about yourself is hard. Doing it in 160 characters or less is even harderharder.

 

... It has to set you apart, but still reflect approachability. Make you look accomplished, but not braggy. Appear professional, with just a touch of the personal. Bonus points for a bit of humor thrown in, because hey, social media is fun!

 

All that in just a few sentences? No wonder The New York Times called the Twitter bio “a postmodern art form.”

 

In this post, we’ll go over the universal principles of a great social media bio – regardless of the network. We’ll also take a look at the big social media networks – Twitter, Facebook, LinkedIn and Google+ – and discover how to make the most of the bio space provided by each...


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Jeff Domansky's curator insight, February 25, 11:09 PM

Really practical advice to help you get the most impact from your social media bios.

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18 Social Media SEO Resources to Improve Your Search Ranking

18 Social Media SEO Resources to Improve Your Search Ranking | Internet Marketing | Scoop.it

**Social Media SEO: Align your social media and SEO efforts through content quality, social sharing, optimized images and Google Authorship.


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dan's curator insight, February 25, 12:15 PM

#seo

9Dotstrategies's curator insight, February 27, 7:14 PM

Success with Social Media and SEO combined #success #socialmedia #seo

Ben Adams's curator insight, March 1, 3:10 PM

Nice collection of methods and insights surrounding the use of social and SEO

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Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility

Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility | Internet Marketing | Scoop.it

Jason Corrigan offers advice cultivated from real world experience on how to execute Product Focused Linking campaigns to achieve success in earning credible links.


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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Internet Marketing | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


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Jeff Gonzalez's curator insight, February 27, 12:28 PM

I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it. 

John Thomas's curator insight, March 1, 1:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 5:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

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How to Increase Your Google+ Engagement by 281%

How to Increase Your Google+ Engagement by 281% | Internet Marketing | Scoop.it

"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 

- Authorship – by following these steps, you can add an image next to your search listings.

 

- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.

 

- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.

 

- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

 


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Rich Rawdin's curator insight, February 17, 5:36 AM
This is a great article. Tons of information which I am going to try to figure out how to implement on Google +
Nacho Vega's curator insight, February 17, 2:02 PM

"Increase your organic traffic by up to 150%"

2DiFore Marketing Solutions's curator insight, February 21, 5:22 AM

Are you shy about using Google+ to increase your engagement, think again! Don't forget to use Google Hangout, it is more reliable than Skype!

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Google and SEO: What Will Remain the Same in 2014?

Google and SEO: What Will Remain the Same in 2014? | Internet Marketing | Scoop.it
When doing SEO for Google don't change your strategy following every single of Google whims.

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Neil Ferree's curator insight, February 13, 9:32 AM

We all know Content is King and Content Distribution is QueenIn this article Tad explains how various SEO Dynamics will determine if your web pages get ranked on page 1 of Google or page 101 and if you have 1 link or 101 links pointing to your site what you need to know and why you need to know it for SEO appeal in 2014.


I know this:


Social Shares is the New SEO for 2014 and beyond.


I know that if people with social influence like and share your work whether its a YouTube video or a SlideShare Deck or a Quora Answer or an awesome WordPress article or a killer Scoop.it curated post that Google will rank at the top the search results like this one did for 5 of the top 10 ranked pages for What is a Social Link Wheel?


Schedule a Free 30 Minute Social SEO Consultation with Neil Ferree Click Here

Marilyn Moran's curator insight, February 13, 6:08 PM

While some things change in SEO, others remain the same.

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The Client Agency Relationship – Making integrated marketing love blossom / Flock. | TheMarketingblog

The Client Agency Relationship – Making integrated marketing love blossom / Flock. | TheMarketingblog | Internet Marketing | Scoop.it
From www.flock-associates.com The quality of the relationship between marketing and procurement clients and their agencies, determines the quality

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Internet Marketing | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
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Mr Tozzo's curator insight, March 4, 5:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 3:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Internet Marketing | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.

Via Mike Allton
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Mike Allton's curator insight, February 8, 8:25 AM

How to Schedule Google+ Posts, The Complete Guide

Scheduling posts and activity to Google+ is one of the most common questions, probably because everyone wants to be able to do it at one time or another, and of course Google+ offers no such option built-in.

But to complicate matters more, the array of third-party tools that are available aren't all the same. Essentially, some support personal profiles, while others only support brand pages.

While there isn't yet a single tool to rule them all, I can offer you a complete comparison of the free tools and techniques, some additional paid social media management tools that make for great options, and even debunk a few myths and legends that really don't work at all.

Learn more: http://owl.li/tpYkW 

Of all the tools available, is there one that you rely on the most? Are there any that I've completely missed and need to review pronto?

Thanks! And if this is a hot topic for you, please share and bookmark as I will be keeping this post updated as options develop.

#Google+ #GooglePlus  #GooglePlusTips #EvanG+

Claudia Beggiato's curator insight, February 11, 4:15 AM

It's a complete explanation of how to set up Google+ scheluled posts and all tools available. Very Very Interesting

Bill Gassett's curator insight, February 12, 6:37 PM

Do you want to know how to share your posts onto your business pages at Google Plus? Take a look at Mike Alton's excellent article on the ways to do so!