With the continued rise of content marketing (a recent study from Content Marketing Institute found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have had to adjust their digital marketing strategies. It’s no longer enough to send a press release in an e-mail blast, hoping that a journalist will bite and write a little something up. Digital marketing has become much more detailed and multi-faceted. As a result, digital marketers are becoming more creative in the way they develop and market content, and it’s impacting the way we do business on social media.
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
Twitter’s getting a fresh new look. For brand marketers, that means its time for an audit. Last week, Twitter announced that they’re shaking things up and totally revamping profiles. The new look is definitely more visual, causing quite a stir amongst Facebook fanatics. These Facebook fans aren’t wrong — Twitter’s going photo-friendly and we can’t…
Although many companies are fast jumping into the content marketing bandwagon, there are many companies that are still indecisive about it. The stories of failure that some companies have faced with content marketing have scared away quite a few growing b
That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it.
But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that.
Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status.