Neil Patel: 'Technical SEO just refers to any SEO work that is done aside from the content.Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.
Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.
While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.
If I were to cover this subject in depth, I would have to create another advanced guide.
Instead, I’ll go over the most important aspects of technical SEO from a beginner’s perspective as well as give you a few specific tactics and next steps to fix common problems in each area'.
Keeping it short let me highlight my today’s post of 28 stunning creative logo design examples forinspiration, I am sure this will be eye-opening for all the learners and beginners who have been seeking for the ideas that how logo designs can be made aptly.Look at the way, the designer has put together a very fine blend of colors, thought and motive, the logo design is exactly depicting what it holds....
Buyer’s persona helps you create engaging content for your potential customers, it gives you insight about the habits of various types of customers. But before start creating the content for potential customers you need to research about the buyers persona.
It started with text based messaging and now it is the biggest communication channel on the planet-Social Media. It has been more than 10 years since Facebook was founded. Although social media was in the process of evolution since 70s but the golden era of social media started after 2000 when websites ICQ, Wikipedia, Friendster etc came in existence.
The role of a SEO professional is undergoing a serious transformation.
That led us to debating between generalists and specialists in SEO: What’s better? Do we silo ourselves into doing one thing really, really well while outsourcing or passing on referrals for what we can’t accomplish? Or do we become cross-functional digital marketers that have the ability to work across many different media and tactics?
If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.
Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.
A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.
Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
'Any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign.
Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.
These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet.
Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses'.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.