With the continued rise of content marketing (a recent study from Content Marketing Institute found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have had to adjust their digital marketing strategies. It’s no longer enough to send a press release in an e-mail blast, hoping that a journalist will bite and write a little something up. Digital marketing has become much more detailed and multi-faceted. As a result, digital marketers are becoming more creative in the way they develop and market content, and it’s impacting the way we do business on social media.
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
In social media, we're all increasingly thinking about visual content. But there's one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content?...
Social Media is also linked with SEO, which makes it relatively cheaper to reach out to your audience.
SEO is that magical algorithm that helps your website to come on the top ranks of all relevant Google Searches. And, you will be surprised to find out how closely social media marketing affects your SEO rank. Hence it is a no brainer that social media can actually help you in bettering your business prospects.
Although many companies are fast jumping into the content marketing bandwagon, there are many companies that are still indecisive about it. The stories of failure that some companies have faced with content marketing have scared away quite a few growing b
That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it.
But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that.