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Rescooped by Livia Mihai from Public Relations & Social Marketing Insight
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How Your Content Strategy Should Affect Your SEO Expectations

How Your Content Strategy Should Affect Your SEO Expectations | Internet Marketing | Scoop.it

If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.

 

Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.

 

A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....


Via Jeff Domansky
Livia Mihai's insight:

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

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David J Castresana's curator insight, August 2, 2015 4:47 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

Jasper Molina's curator insight, August 3, 2015 12:06 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

Graphic Design Enthusiast's curator insight, August 3, 2015 2:46 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

Rescooped by Livia Mihai from visualizing social media
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SEO Infographic: Search Ranking Factors & Correlations

SEO Infographic: Search Ranking Factors & Correlations | Internet Marketing | Scoop.it

Earlier this month Moz updated their annual survey of local search ranking factors.


The survey includes:

General ranking factorsSpecific ranking factorsNegative ranking factors

View the infographic for more details and statistics...


Via Lauren Moss
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Mr Tozzo's curator insight, August 20, 2013 4:14 AM
SEO Infographic: Search Ranking Factors & Correlations
Witmer Group's curator insight, August 21, 2013 10:55 AM

Great visual!

Rescooped by Livia Mihai from visualizing social media
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Social Media & Sustainable SEO: Infographic

Social Media & Sustainable SEO: Infographic | Internet Marketing | Scoop.it

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.


With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.


Via Lauren Moss
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Ali Anani's curator insight, July 30, 2013 12:53 AM

Great work and I like the idea of organic traffic.

Martin (Marty) Smith's curator insight, August 1, 2013 7:14 AM

GREAT way to think about and monitor social media, content marketing And SEO.

Carlos Cardoso's curator insight, August 2, 2013 7:00 AM

SEO New vs.Old

Rescooped by Livia Mihai from Digital & Internet Marketing News
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Internet Marketing | Scoop.it
Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, February 9, 2014 3:00 AM

The science of content length. Believe it or not, content length often plays a role in SEO rankings. I like the data graphics in this article that give you a really good idea of what's going on. 

Rescooped by Livia Mihai from Social Media Corner
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Is Google Plus Important for Search Engine Optimization? - Jeffbullas's Blog

Is Google Plus Important for Search Engine Optimization? - Jeffbullas's Blog | Internet Marketing | Scoop.it
Is Google plus important for search engine optimization? Being found in search engines amounts to free marketing and who doesn't like something for free.

Via Raul
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