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Warning! This Copywriting Article Contains a Really, Really Bad Word - Business 2 Community

Warning! This Copywriting Article Contains a Really, Really Bad Word - Business 2 Community | Internet Marketing | Scoop.it

In copywriting, the word ‘we’ is a really, really bad word. But why is ‘we’ a really, really bad word? It’s because it’s used when we talk about ourselves, about our business. But guess what! Your customers and prospects don’t want to hear about you, they want to hear about them. They want to know that you understand their problems, their needs and they want you to show them how rosy their future will be once they’ve bought your product or used your service.

 

So here’s what you do. Go through all your emails, your website, your leaflets and cut out the word “we”. Change the sentence so it focuses on your customer or prospect by using the word “you”. Do this on all you copywriting, even on your About Us page on your website. Tip: Show them how you can solve their problems don’t talk about your XX years’ experience or your awards.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 7, 2013 2:49 PM

Good reminder for bloggers, writers and content marketers. 

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Content Is King: 5 Mobile Advertising Trends You Need To Know Now

Content Is King: 5 Mobile Advertising Trends You Need To Know Now | Internet Marketing | Scoop.it
Here’s a brilliant example of mobile advertising done right. 
A Brazilian car insurance company created a fake car ad that ran in several iPad magazines. The ad was cleverly disguised. It looked like a regular, glossy car ad.

Via TechinBiz
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Optify | Lead Generation Trifecta: Content Marketing, Content Syndication & Marketing Automation | #TheMarketingAutomationAlert

Optify | Lead Generation Trifecta: Content Marketing, Content Syndication & Marketing Automation | #TheMarketingAutomationAlert | Internet Marketing | Scoop.it
By harnessing the power of the lead generation trifecta, marketers now have the power to generate leads more efficiently than ever before! I’m always seeking that perfect combination of affordability, scalability and efficiency in all that I do — especially when it comes to marketing. With regards to lead generation — specifically paid media (paying to leverage the power of a channel to deliver a message that drives to another type of media) — I’ve found the lead generation trifecta. Through the use of great content marketing, content syndication and marketing automation I can consistently drive, nurture and qualify high quality leads for our sales team. Content Marketing Marketers harnessing the power of content marketing are creating unique content no matter where their consumers are in the buying cycle. They recognize that the type of information a person is looking for changes as they move through the buying cycle, and certain pieces of content indicate greater intent to buy. Content Syndication Having great content is just the start. Without a means of getting it to your audience (or getting your audience to it), your content efforts will be all for nothing. Fortunately, with content marketing come content syndication services. These services distribute your content through publishers, email lists, etc. and get your content in front of a wider audience than you ever could otherwise. Due to increased competition, this has quickly become one of the best resources for B2B marketers in terms of low-cost lead generation. Marketing Automation Marketing automation allows marketers to analyze prospects’ engagement with your website. If prospects return to your site and visit your pricing page, this could indicate they’re ready to buy. We’ve identified specific pages that have strong correlations with closed deals, which trigger notifications to sales so they can reach out immediately.
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Warning! This Copywriting Article Contains a Really, Really Bad Word - Business 2 Community

Warning! This Copywriting Article Contains a Really, Really Bad Word - Business 2 Community | Internet Marketing | Scoop.it

In copywriting, the word ‘we’ is a really, really bad word. But why is ‘we’ a really, really bad word? It’s because it’s used when we talk about ourselves, about our business. But guess what! Your customers and prospects don’t want to hear about you, they want to hear about them. They want to know that you understand their problems, their needs and they want you to show them how rosy their future will be once they’ve bought your product or used your service.

 

So here’s what you do. Go through all your emails, your website, your leaflets and cut out the word “we”. Change the sentence so it focuses on your customer or prospect by using the word “you”. Do this on all you copywriting, even on your About Us page on your website. Tip: Show them how you can solve their problems don’t talk about your XX years’ experience or your awards.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 7, 2013 2:49 PM

Good reminder for bloggers, writers and content marketers. 

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52 Methods: How To Get Your Tweets Retweeted

52 Methods: How To Get Your Tweets Retweeted | Internet Marketing | Scoop.it

Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted?
You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares your tweet, their Followers may see it, and it their Followers share it too, it gets seen by their Followers, and so on and so on. With over 500 million people on this social platform, getting your tweet retweeted can lead to business success.
It’s actually not as confusing as it may sound. There are many tips and tactics to use to get your tweets retweeted. Make the most of your social media marketing by using a few simple, actionable methods.
Here are 52 methods on how to get your tweets retweeted.


Via Brian Yanish - MarketingHits.com, TechinBiz
invisibleinc's insight:

Painstakingly detailed...I got work to do!

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Why Facebook Is In Decline

Why Facebook Is In Decline | Internet Marketing | Scoop.it
So is Facebook in decline? Recent reports seem to point to this trend.

Via Marylene Delbourg-Delphis
invisibleinc's insight:

Say it ain't so....

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dan's curator insight, August 20, 2013 1:14 PM

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How to Optimize Your Google+ Page | eZanga.com

How to Optimize Your Google+ Page | eZanga.com | Internet Marketing | Scoop.it

In my opinion, we saved the most interesting social network for last. Obviously, optimization and Google+ is going to be an interesting topic, given that most of the SEO industry is most focused on Google+’s owner, Google. Out of all the social networks, Google+ doubtlessly has the most influence over your business’s SEO. For this reason alone, you should have a Google+ page, and you should optimize it.

 

Optimization is an important key to success on any social network, but it reaps so many more rewards on Google+ in particular. If you’ve tried your hand at Google SEO and found it extremely complicated, don’t worry. It’s not as complex on the company’s social network. Complete the below steps, and you’re well on your way....


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Jeff Domansky's curator insight, August 7, 2013 2:23 PM

G+ tips for better social media results. So optimize, optimize, optimize! tThis is an excellent guide and resource for better G+ results

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The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales | Internet Marketing | Scoop.it
Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Via TechinBiz
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Yahoo’s acquisition of Tumblr shines light on affiliate marketing | Blog | skimlinks.com

Yahoo’s acquisition of Tumblr shines light on affiliate marketing | Blog | skimlinks.com | Internet Marketing | Scoop.it

Read all about the latest news and developments from Skimlinks, and get our opinions on hot news topics in affiliate marketing, ecommerce and online publishing. (Yahoo's acquisition of Tumblr shines light on affiliate marketing ...


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Rose Matchett's curator insight, May 28, 2013 7:06 PM

I use Tumbler and I did not see any changes, but having Skimlinks is good too.