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Internet Marketing 101: Banner Advertising & Remarketing

Internet Marketing 101: Banner Advertising & Remarketing | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
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Banner ads are rectangular graphic displays that stretch across the top or bottom of a website or down the right or left sidebar. They are image-based rather than text-based and are a popular form of advertising; they attract traffic to a website by linking to the website of the advertiser.


When it comes to convincing the people who visit your site to take action and convert, one visit is typically not enough. Remarketing gives you a chance to bring back indecisive customers with tailored ads and offers that relate to the experience they had on your site. It gives you another chance to close the deal.


Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Banner-Advertising-Remarketing/ceyc/D881FBE6-2928-40A3-A6E4-AB5EF266F006

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Internet Marketing 101: Reputation Management

Internet Marketing 101: Reputation Management | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:

 

My favorite definition of Reputation is the measurement of how much people trust you. With the advent of the digital age, word-of-mouth went from one-to-one to one-to-millions. Reputation management means influencing a business’s reputation on the internet. Given that the internet provides a certain level of anonymity and that there a lack of personal interaction to build trust we must rely on what other people are saying about this business. Your score of how much the internet community “trusts” you, can make or break your business.

 

Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Reputation-Management/ceyc/2E18344B-3F64-4C62-AF52-FD577CFA2474

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Shifting the Capitalist System to a Capitalist Ecosystem: A Manifesto in the Making by Jennifer Gebhardt

Shifting the Capitalist System to a Capitalist Ecosystem: A Manifesto in the Making by Jennifer Gebhardt | Internet Marketing | Scoop.it

"The empires of the future are empires of the mind." - Winston Churchill

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Here is what I know for sure – capitalism has made incredible advances in human standard of living possible over the last 500 years. Undoubtedly, we are also experiencing some significant limitations – financial crisis, rampant unemployment, environmental damage and more.

 

The most basic definition of capitalism I prefer to operate under is – when a problem exists consumers are ultimately paying for a SOLUTION. In time, a solution for all of our major problems WILL be found as soon as the problem is painful enough to DEMAND solution. If the incumbent companies do not wish to seek better solutions – they set themselves up for disruption – in a capitalist system when a demand exists eventually someone will meet it. I believe this to be the grace of capitalism as it stands.


But as we continue in “the pursuit of happiness” our founding fathers promised – I dream of living in a world where it does not require further crisis and greater pain for our economic system to seek a solution and to evolve. I believe we have begun an important shift that we must nurture. I believe that we are capable of transitioning from a capitalist system to a capitalist ecosystem.

 

Read more: http://www.laluminamarketing.com/#!Shifting-the-Capitalist-System-to-a-Capitalist-Ecosystem-A-Manifesto-in-the-Making/ceyc/9AA8BE66-7B98-4E03-8133-C98D8CF39DA2

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Internet Marketing 101: Inbound Marketing

Internet Marketing 101: Inbound Marketing | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:

 

In a nutshell, Inbound Marketing is promoting a company through the internet (via blogs, podcasts, videos, newsletters, SEO, etc.) by producing interesting content which adds value and draws visitors in. This type of marketing EARNS the attention of customers, positions the company as the expert, and draws attention towards value received rather than buying attention. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, telemarketing and traditional advertising are considered outbound marketing.


Inbound marketing methodologies are used to reach potential customers at various levels of brand awareness. These tactics require a commitment in order to steer marketing efforts into increased opportunities, as it provides the prospect to both learn about potential customers and have potential customers learn about the business.

 

Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Inbound-Marketing/ceyc/20D1E114-405B-491E-A9A7-2EAA20D2436A

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Internet Marketing 101: Social Media

Internet Marketing 101: Social Media | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:

 

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. It can be defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.


Social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

 

Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Social-Media/ceyc/77C3863D-E45E-4325-8629-868D998C20A4

 

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Internet Marketing 101: Search Engine Optimization

Internet Marketing 101: Search Engine Optimization | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:

 

Search engine optimization (SEO) is used to optimize the visibility of a website in a search engine's natural or un-paid (AKA organic) search results. Simply put SEO helps your site rank high in the search engines so you have a steady stream of free targeted traffic to your website. It takes considerable time and effort to get to the top, but once you are there the benefits are numerous.

 

In order to get a website ranking on the first page, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are most popular. Optimizing a website involves editing content, HTML and coding to increase the relevance of specific keywords.

 

Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Search-Engine-Optimization-SEO/ceyc/4368C309-4116-4543-BD18-4111F36AC4EB

 

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Interactive Branding

Interactive Branding | Internet Marketing | Scoop.it

Driving thousands of visitors to your website is cool but being #1 on Google is awesome! Let LaLumina Marketing, a Palm Beach based internet marketing company, help you with our interactive branding BluePrint.

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https://www.youtube.com/watch?v=GVgJ7bYUhyA

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Inspiring Internet Marketing

Inspiring Internet Marketing | Internet Marketing | Scoop.it

Welcome to LaLumina Marketing, affectionately called Lalu, a Palm Beach based internet marketing company, where cutting edge strategy and simplicity meet to help you navigate the internet goldmine!

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LaLu was created to demystify internet marketing to help you grow the business you love.

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Internet Marketing 101: Local Listings

Internet Marketing 101: Local Listings | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:


A special section on search engine result pages, usually near the top is reserved for geographically constrained searches, meaning local businesses that match the current search. These listings are usually accompanied by a map. Businesses, particularly in retail, who fail to get listed can seriously impact their sales. 


Many smartphone users call up the Local Listings regularly to find nearby places to shop. The biggest players are Google Maps and Yahoo Local.


Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Local-Listings/ceyc/4CAC2F31-D684-4C72-B0E1-9D992C6CC766

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Internet Marketing 101: Affiliate Marketing

Internet Marketing 101: Affiliate Marketing | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:


Affiliate marketing is the term used to describe are venue-sharing plan where you share an advertiser’s ad with your audience (i.e. on your Facebook page, in an email to your list, on your website etc). You will receive a commission when a customer has clicked the ad and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site. Simply put, you earn a commission by promoting someone else’s company or product.


Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Affiliate-Marketing/ceyc/2B2AAFCC-1021-41B2-BE3E-87A06F35AE9C

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LaLumina's Mission

LaLumina's Mission | Internet Marketing | Scoop.it

“A vision without action is a dream. Action without vision is nonsense. A vision with action can change the world" – Joel Arthur Barker

JupiterMarketing's insight:

 

Just days ago, I shared the first iteration of my vision Shifting the Capitalist System to a Capitalist Eco-System: A Manifesto in the Making, but it is true “a vision without action is a dream.” I call action driven by vision a mission. LaLumina’s Mission is a two part mission.

 

First is to guide companies in developing an online presence that treats millions like individuals which creates an interactive brand and builds a community of enthusiasts. When a company starts connecting with customers in a more meaningful way, the conversation about future growth can shift from capturing buyers tomorrow, to creating loyal, longer term customers.

 

On an even bigger level, if a company can make decisions and champion causes which positively impact society and then make their community of enthusiasts aware of those efforts, that conversation about growth shifts from creating loyal customers to growth over the next decade and to a creating company vision which can endure for generations.


Read more: http://www.laluminamarketing.com/#!LaLuminas-Mission-A-Vision-with-Action-Can-Change-the-World/ceyc/B189A92D-D19C-4857-9A6F-AACBCD9E1B5F

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Internet Marketing 101: Mobile Marketing

Internet Marketing 101: Mobile Marketing | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:

 

Mobile marketing is simply marketing designed specifically for mobile devices while taking into account the situations in which a consumer is likely to use their device. It can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

 

Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Mobile-Marketing/ceyc/9C67C0F5-6EDC-408F-9134-6D348C12CCE1

 

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Internet Marketing 101: Pay Per Click Advertising

Internet Marketing 101: Pay Per Click Advertising | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:

 

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Basically, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC: advertisers bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time an ad is clicked, sending the "clickee" to the website, a small fee is paid to the search engine.

 

Read more: http://www.laluminamarketing.com/#!Internet-Marketing-101-Pay-Per-Click-PPC/ceyc/778F12C2-8FFF-4631-84B1-2B437201B1D2

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Speak English Please: Internet Marketing 101

Speak English Please: Internet Marketing 101 | Internet Marketing | Scoop.it
LaLu was created to demystify internet marketing to grow the business you love.
JupiterMarketing's insight:

 

If you have spent any time on LaLumina's website http://www.laluminamarketing.com you have learned that strategy is key. Within your strategy there are numerous tactics one can use. With so many options it is easy to get confused and launch into information overload! This article series will help you learn the basic lingo of the internet marketing space, so next time you venture on to the topic of the world wide web you don't have to ask your marketing team speak English, please!

 

Read more: http://www.laluminamarketing.com/#!Speak-ENGLISH-Please-Internet-Marketing-101-/ceyc/1

 

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Impact Local

Impact Local | Internet Marketing | Scoop.it

LaLumina, a Palm Beach based internet marketing company, gives you power of an entire marketing team in less than 3 hours per week using our impact local formula!

 

JupiterMarketing's insight:

https://www.youtube.com/watch?v=xKLwO_vfcCY

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