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Bank Marketing Strategy: Millennials Find Banks Irrelevant

Bank Marketing Strategy: Millennials Find Banks Irrelevant | Internet marketing | Scoop.it

A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?

 

This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.

 

Here are some of the findings from the Millennial Disruption Index:


Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 2014 10:05 AM

Coming soon to other demographics near you!

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How to Start an Internet Business without Capital - IM VICTOR

How to Start an Internet Business without Capital - IM VICTOR | Internet marketing | Scoop.it
Do you want your own internet business? Quite often I meet new Internet marketers on various forums and they all have similar dreams.
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why start an online business? | Visual.ly

why start an online business? | Visual.ly | Internet marketing | Scoop.it
why start an online business? if you haven't started yet here is how. This is the essential information you need to supercharge your business.
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Review email marketing companies my top autoresponders - IM VICTOR

Review email marketing companies my top autoresponders - IM VICTOR | Internet marketing | Scoop.it
It became apparent to me that I need to review email marketing companies. As capturing leads in any business is important. Like a magic wand it can
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