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Marty Note Several years ago I purchased the URL AltruisimMarketing.com planning to write a book about how doing good is the right thing to do. You know what happens when you PLAN to write a book instead of just writing it? Right, it doesn't get done.
I went down what is now being called Corporate Social Responsibility (CSR) rabbit hole after reading three books:
The Selfish Gene by Richard Dawkins (a MUST read)
NonZero by Robert Wright
Mind of the Market by Michael Shermer
I came away from reading these books feeling that our desire to help each other is coded in our genes. Even Dawkins defining book admits as much. Then I went on a little bicycle ride across America. Martin's Ride To Cure Cancer BET on the kindness of strangers and we were NEVER let down.
There is MORE to Altruism Marketing than simply slapping a charities logo on your door, and this is where Jim Stengel's excellent book GROW comes in.
If you had to pick one of these "Fundamental Human Values" to describe the work at your company which one would it be?
Eliciting Joy | Enable Connection | Inspire Exploration | Evoke Pride | Impact Society
NOW you know the most important value to create powerful Altruism Marketing around. Writing an article for Atlantic BT's Blog about just this topic so stay tuned and go hug somebody :).
SHARE Working on a post about CSR, Altruism Marketing and doing good. If you know of or have create great maketing that helped others please share in comments or email Martin.Smith(at)AtlanticBT(.com). TY. Marty
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