Internet Marketing
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Gail Martin
Scoop.it!

A Long Way To Go For Long Tail Keywords - CyberBlog

A Long Way To Go For Long Tail Keywords - CyberBlog | Internet Marketing | Scoop.it
Here’s a scenario: A bored 20-year old guy wants to know where’s the best restaurant in the city to hang out for a while on a Saturday night that offers cold beer and pizza? He opens his browser and launches Google on his phone. He fervently types the word in the search engine box. After …
more...
No comment yet.
Scooped by Gail Martin
Scoop.it!

5 Uses of Facebook to Promote Your Small Business - CyberBlog

5 Uses of Facebook to Promote Your Small Business - CyberBlog | Internet Marketing | Scoop.it
By the time Mark Zuckerberg developed Facebook, it was purely intended as an online rating site to “judge” fellow Harvard students by posting two pictures and rate them based on their attractiveness. Next thing we knew, Facebook became what is known to be today: A social media phenomenon that became a part of everyone’s daily …
more...
No comment yet.
Rescooped by Gail Martin from Public Relations & Social Media Insight
Scoop.it!

The best TED talks for corporate communicators

The best TED talks for corporate communicators | Internet Marketing | Scoop.it

Those topics are among the nine TED talks corporate communicators should watch. The others discuss even more pertinent issues, like how to get engineers to cut back on jargon, and how your body language not only affects how others see you, but how you see yourself.Without further ado, here are the talks. Let us know if you have any to add to the list....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 4, 2014 2:08 AM

If you want to know the secret behind employee engagement, how Disney writes unforgettable stories and whether texting is ruining English, watch these TED talks.

Rescooped by Gail Martin from Business Brainpower with the Human Touch
Scoop.it!

How To Trick Your Brain To Hold On To Positive Habit Changes

How To Trick Your Brain To Hold On To Positive Habit Changes | Internet Marketing | Scoop.it

Nearly half of our everyday behaviors tend to be repeated in the same location almost every day, according to research out of Duke University. That means most of the time we are running on autopilot.

 

On average, a habit takes more like 66 days to form, with more intensive habits like doing 50 sit-ups every morning taking around 84 days to form, according to research out of University College of London that Dean references in his book. But these figures will often vary greatly from person to person.

 

Forming habits that stick isn't about finding a magic number. It's about being aware of your behaviors and environment and their effects on your brain. Here are some steps to get started:


Via The Learning Factor
more...
The Learning Factor's curator insight, September 4, 2014 6:21 PM

You start strong, with great intentions, but soon that new habit falls to the wayside. Here's how to cement it into your daily life.

CreateLivingOnline's curator insight, September 4, 2014 7:07 PM

#LifeHacks

2discoverRecruitment's curator insight, September 5, 2014 1:31 AM

Start your healthy habits for summer now!

Rescooped by Gail Martin from Business Brainpower with the Human Touch
Scoop.it!

7 Keys to Get What You Want By Chris Gaborit

7 Keys to Get What You Want By Chris Gaborit | Internet Marketing | Scoop.it

Two of the people I met with last week, a systems engineer and a GM, both said the same thing to me, "my biggest challenge is influencing stakeholders." This inspired me to write an article for the Sydney Morning Herald titled, How to Influence Your Stakeholders.

 

The No.1 most powerful leadership quality you can have is influence.

Influence will:


▪ bring promotion to you
▪ make people see and hear you
▪ and get you want you want


Via The Learning Factor
more...
The Learning Factor's curator insight, September 4, 2014 9:18 PM

How do you get what you want? Whether a promotion, getting your project off the ground or funding for your new venture, we all need influence to get what we want.

Marcus Gibbs's curator insight, September 7, 2014 10:47 AM

BECOME INFLUENTIAL!

Scooped by Gail Martin
Scoop.it!

Google Announces Shopping Campaigns: What’s In It for You? - CyberBlog

Google Announces Shopping Campaigns: What’s In It for You? - CyberBlog | Internet Marketing | Scoop.it
Recently, Google announced its last flight out of its regular Product Listing Ad campaigns, and instead will be replaced by Shopping campaigns. With the help of the search engine giant’s newly-developed Shopping tool, merchants can now upgrade their current PLA campaign to a relatively new shopping campaign structure that will be based on the former …
more...
No comment yet.
Rescooped by Gail Martin from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Google “Knowledge Vault” To Power Future Of Search

Google “Knowledge Vault” To Power Future Of Search | Internet Marketing | Scoop.it

Sensationally characterized as “the largest store of knowledge in human history,” Knowledge Vault is being assembled from content across the internet without human editorial involvement. “Knowledge Vault autonomously gathers and merges information from across the web into a single base of facts about the world, and the people and objects in it,” says New Scientist. Google has reportedly assembled 1.6 billion “facts” and scored them according to confidence in their accuracy. Roughly 16 percent of the information in the database qualifies as “confident facts.”

 Indeed, the article speaks of Knowledge Vault as the basis for future artificial intelligence applications, machine-to-machine communication, augmented  reality, predictive models and virtual assistant use cases


Via Bonnie Hohhof
more...
No comment yet.
Rescooped by Gail Martin from Public Relations & Social Media Insight
Scoop.it!

Image Optimization: How to Optimize Images for Your Blog

Image Optimization: How to Optimize Images for Your Blog | Internet Marketing | Scoop.it

Google hates a slow website, and it loves fast ones.This is going to continue because more and more people now browse their content on mobile devices, where you typically have slower connection speeds.Are you monitoring the performance of your web pages?  Do you do anything to optimize your images?  Because this is going to make up a significant portion of the download time for your website.On our blog, we typically include a lot of images and this can increase the page download time.  This means image optimization is important for us, and it is for you, too!...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 27, 2014 1:54 AM

Looking for some Image Optimization techniques for images on your blog? Ian Cleary shows how to improve performance of your website.

Rescooped by Gail Martin from Business Brainpower with the Human Touch
Scoop.it!

Uncomfortable Being the Boss? 5 Tips That Will Help

Uncomfortable Being the Boss? 5 Tips That Will Help | Internet Marketing | Scoop.it

1. Don't pretend you're not really in charge.

 

If the buck stops at your desk, acting like you're the same as everyone else won't work. It's a bit like parents who try to function as their children's friends, rather than as authority figures. It may be more fun in the short run, but will likely lead to bad results in the long run.

 

There are a very few exceptions--one is Morning Star, the tomato processor that has rigorously maintained a non-hierarchical structure since the 1970s. But that takes a lot of forethought, planning, and careful hiring of like-minded individuals. And even so, the company's non-CEO founder must occasionally serve as decider of last resort when employees are unable to resolve their conflicts.


Via The Learning Factor
more...
The Learning Factor's curator insight, August 19, 2014 7:47 PM

Being the top decision-maker doesn't always feel right. Here's how to make it better.

Scooped by Gail Martin
Scoop.it!

Real-Time Bidding: Game-Changer for Advertisers and Web Publishers - CyberBlog

Real-Time Bidding: Game-Changer for Advertisers and Web Publishers - CyberBlog | Internet Marketing | Scoop.it
Real-Time Bidding (RTB) has now becoming increasingly popular in the world of online marketing. Although this advertising method has been around as early as 2009, it is only until 2013 that this practice has been widely recognized and utilized in online marketing, mainly for its unique, dynamic approach in providing options and convenience for advertisers, …
more...
No comment yet.
Rescooped by Gail Martin from Business Brainpower with the Human Touch
Scoop.it!

10 Collaboration Apps For Project Managers

10 Collaboration Apps For Project Managers | Internet Marketing | Scoop.it

Chances are a lot of your work and projects are done online. However, you and your boss may have a hard time prioritizing tasks that are more important than others. Because of this, a need for managers to use multiple online collaboration applications arises. Moreover, this is also the time when the necessity for the use of task management tools come in.

Online collaboration tools help keep your manager, team members and yourself constantly updated with changes in projects that you may otherwise overlook. If there are many updates and modifications on the project instructions and project itself, updates are readily available in the control panel. Here’s a look at 10 Collaboration Apps that you, as a project manager, can utilize.


Via The Learning Factor
more...
Rescooped by Gail Martin from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Do You Understand the Non-Economic Motives of Your Competitors?

Do You Understand the Non-Economic Motives of Your Competitors? | Internet Marketing | Scoop.it

Understanding your competitors is crucial to success in business.  Firms rightfully spend a great deal of time analyzing the competition.  In many cases, though, they assume that the competition is completely "rational" i.e. that the firm is purely pursuing profit maximization as its objective.  That's a mistake.   Organizations are not black boxes.  They are made up of people, and those people have a range of motives.  They are not simply motivated by profits.   You have to ask yourself:  Who is the chief executive?  Who are the owners of the firm?  Is a family involved?  How do these people find satisfaction?  What are their goals and aspirations?  In short, you have to probe so as to understand the full range of motivations that may be shaping their behavior.  In so doing, you can better understand how your competition is acting in the marketplace. .


Via Bonnie Hohhof
more...
angelina jolie's curator insight, August 18, 2014 6:09 PM
Comprehensive buyer and seller real estate services, including finding homes, listing homes for sale, market analysis, property evaluation, and more for Santa Rosa Beach.http://www.30agent.com/
Woodini's curator insight, August 19, 2014 3:00 AM

great guys ...

Rescooped by Gail Martin from Public Relations & Social Media Insight
Scoop.it!

12 Instagram Trends That Really Need To Stop

12 Instagram Trends That Really Need To Stop | Internet Marketing | Scoop.it

12 Instagram best practices from Fiona Hogan: 

First and foremost, no more than 1/6 of your posts may be selfies. Otherwise, you will appear to be more of a self-obsessed tool than other Instagrammers. Also, do you really look that different on a day to day basis to warrant me having to see your face constantly?Don’t post more than twice a day. It makes people wonder “Is so-and-so really out for a bike ride, getting back to nature and being cool/active or did she bike out there, take a picture, then sitting fucking with her phone for the next 20 minutes to find the perfect filter to put on a perfectly good view that’s right in front of her?” You have better thing to do than Instagram, at least, that’s what we want people to think....
Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 19, 2014 2:26 AM

Lots of great tips to get the most out of Instagram.

Scooped by Gail Martin
Scoop.it!

How Come No One Is Clicking Your PPC Ad? - CyberBlog

How Come No One Is Clicking Your PPC Ad? - CyberBlog | Internet Marketing | Scoop.it

Okay, so you’ve allotted a substantial amount of funds for your marketing budget to run a campaign. The ads are already posted throughout the Internet. And after a week, it seems that your PPC is not working. What could possibly be the problem? Just to reiterate, launching a PPC campaign does not automatically equate to …

more...
No comment yet.
Scooped by Gail Martin
Scoop.it!

Things To Consider for Budgeting your PPC - CyberBlog

Things To Consider for Budgeting your PPC - CyberBlog | Internet Marketing | Scoop.it
As said in the previous post, Pay-Per-Click is an online advertising practice that can either put you and your brand on the search engine map if used correctly, or eat up without getting the desired output to boost your brand’s visibility and sales. Assuming that your company has decided to test the waters of Pay-Per-Click, …
more...
No comment yet.
Rescooped by Gail Martin from Public Relations & Social Media Insight
Scoop.it!

How to Maximize Your LinkedIn Publishing Exposure | SME

How to Maximize Your LinkedIn Publishing Exposure | SME | Internet Marketing | Scoop.it

Have you tried LinkedIn’s publishing feature?Do you want more people to see your business articles?LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.In this article I’ll share five tips for optimizing your content for LinkedIn publishing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 4, 2014 2:39 AM

Gregory Ciotti provides an excellent guide to LinkedIn publishing including how to do it and why it matters. Recommended reading for content marketing, PR and marketing pros.9/10

Moumita Dasgupta's curator insight, September 4, 2014 2:47 AM

Now if you are caught in the mesh of publishing on Linkedin platform in the  recent days then this post is a must read. 

Kadva's curator insight, September 4, 2014 9:43 AM

Have you tried LinkedIn’s publishing feature?Do you want more people to see your business articles?LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.In this article I’ll share five tips for optimizing your content for LinkedIn publishing....

Rescooped by Gail Martin from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

The 14 Best Business Books To Read This Fall

The 14 Best Business Books To Read This Fall | Internet Marketing | Scoop.it
As we shake off the summer malaise and head into fall, it's the perfect time to read some motivational and insightful business books.
And there's no shortage of good material.

Via Bonnie Hohhof
more...
Anthony Caliendo, The Sales Assassin's curator insight, September 4, 2014 3:37 PM

I hope my upcoming motivational sales book will make next year's list:

The Sales Assassin: Master Your Black Belt in Sales

 

I want to help you discover your SAM DNA:

There’s probably not a sales book I haven’t read and there is probably not a sales book that doesn't have some value, but yet there isn’t one that I finish saying, “wow, that was great.” You see my problem is that these books come from the same starting point: A sale is the exchange of money for a product or service that results from an interaction. The process is your ability to engage a prospect on a personal level.

 

My starting point begins with discovery of your Sales Assassin Master Distinctive Nature to Achieve – Your SAM DNA. Your SAM DNA is your ability to achieve success while overcoming failure. The SAM will find success through his or her passion, dedication and courage to overcome the great challenges of the toughest market place and the toughest competition.

 

Through my book you must find and define your SAM DNA.

 

Rescooped by Gail Martin from Internet Marketing
Scoop.it!

I’ve been involved since we first started testing authorship markup and…

I’ve been involved since we first started testing authorship markup and… | Internet Marketing | Scoop.it
I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all… - John Mueller - Google+

Via interestingweb
more...
interestingweb's curator insight, September 5, 2014 12:31 AM

Authorship Markup no longer will show in Google search results because Google has now discontinued its support. Smart webmasters must now fully grasp the inner workings of schema.org structured data vocabulary

Rescooped by Gail Martin from Business Improvement
Scoop.it!

10 Simple and Creative Lead Generation Strategies for Small Business Growth

10 Simple and Creative Lead Generation Strategies for Small Business Growth | Internet Marketing | Scoop.it

Via Daniel Watson
more...
Daniel Watson's curator insight, August 26, 2014 9:00 AM


Standing out from the competition, and attracting more of the available leads in a given market without breaking the bank, is an objective worth pursuing for any business owner.


Most small businesses find the process of generating leads, to be difficult and time consuming, and they often struggle to come up with different ideas that set them apart from the marketing activities used by their competition.


This excellent article, suggests that small business lead generation requires both creativity and ease of implementation, and it offers 10 simple and creative lead generating strategies to deploy in any small business.


Progressive training's curator insight, August 27, 2014 5:08 AM

10 Simple and Creative Lead Generation Strategies for Small Business Growth

Rescooped by Gail Martin from Business Brainpower with the Human Touch
Scoop.it!

How To Master The Art Of Giving Negative Feedback

How To Master The Art Of Giving Negative Feedback | Internet Marketing | Scoop.it

When you’re a leader, giving feedback, both positive and negative, comes with the territory. But not everyone is comfortable giving it. Sarah Green, a senior associate editor with the Harvard Business Review, recently scoured HBR’s blog for the site’s best advice for how to give negative feedback. Here are her five tips:

 

1. Be direct by avoiding the feedback “sandwich.”

 

Instead of couching criticism with positive feedback (which can dilute the message and sounds insincere), approaching the issue directly and with transparency allows everyone to understand the purpose of the discussion and keep the conversation on track. For example, if a colleague’s presentation style needs improvement, you can approach the conversation by asking if you can provide some feedback. They’ll (most likely) say yes, and will be more open to accepting it.


Via The Learning Factor
more...
The Learning Factor's curator insight, August 26, 2014 8:29 PM

Step away from the feedback "sandwich," stick to the facts, and three other tips to giving good feedback.

John Michel's curator insight, August 27, 2014 9:49 AM

Five excellent tips to maximize the positive impact of negative feedback .

Elizabeth Alfaro's curator insight, August 27, 2014 3:11 PM

"Lo cortés no quita lo valiente", pero demasiada diplomacia elude el tema principal y no ayuda a que la persona identifique el error. 

Rescooped by Gail Martin from Public Relations & Social Media Insight
Scoop.it!

Top 20 LinkedIn Tips from the Experts – UpCity

LinkedIn has more than 313 million members worldwide. With such a thriving community of business professionals, there’s no question you’ll be able to find the person you need to enhance your business while using the platform. It has grown to become one of the most useful places to find leads, learn about other companies, and discuss ideas in the working world. You can create content using LinkedIn Publisher, follow industry leaders using Pulse, and even join relevant LinkedIn Groups to connect with other like-minded individuals.There’s honestly so much to LinkedIn (we haven’t even scratched the surface in ourprevious posts) that it’s common that new users to the platform have trouble getting started. Once you create your profile and import your current contacts, what’s next?...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 27, 2014 1:43 AM

Here's how to enhance your influential ability on LinkedIn with the top 20 tips you can learn from.

internetdoctor's curator insight, August 28, 2014 8:19 AM

Okay...so these are pretty good pieces of advice for LinkedIn users.

Steve Cassady's curator insight, August 29, 2014 12:50 AM

20 Tips from Linkedin Experts

Rescooped by Gail Martin from Business Improvement
Scoop.it!

9 Things Successful People Won't Do

9 Things Successful People Won't Do | Internet Marketing | Scoop.it

Via Daniel Watson
more...
Ulrike Bergmann's curator insight, August 23, 2014 8:40 AM

Der Autor zeigt neun Faktoren, die erfolgreiche Menschen vermeiden, während andere sich immer wieder damit beschäftigen.

Jeremy Barton's curator insight, August 28, 2014 5:59 AM

I like this: things successful people don't do ever

Rescooped by Gail Martin from GooglePlus Expertise
Scoop.it!

Why You Need to Stop Avoiding Google+

Why You Need to Stop Avoiding Google+ | Internet Marketing | Scoop.it

"I'm ashamed to admit that I've been shying away from Google+ for far too long.

 

Despite my SEO-crazed friends begging me to become an active user, I just didn't want "the hassle" of using yet another social network. 

 

However, with around an eighth of the users that Facebook has, Google+ is rapidly expanding its popularity. Praised typically for the benefits it can provide to one's search rankings, this underused social network is the future of social media, especially for businesses."

 


Via Jaana Nyström
more...
Jaana Nyström's curator insight, August 20, 2014 2:36 AM

"And the real convincer is that Google+ doesn't have ads!  

Shout out to you, Google, for making my social media experience less disruptive and less annoying.  

I hate to admit it, but I'm fairly confident that the future is Google+..."

 

Rescooped by Gail Martin from Public Relations & Social Media Insight
Scoop.it!

The Fall of the Banner Ad: A Look at Online Advertising in 2014

The Fall of the Banner Ad: A Look at Online Advertising in 2014 | Internet Marketing | Scoop.it

Online advertising has grown exponentially since its foundation in the 90s. Now, online ad sales make up the majority of the industry, and savvy companies are directing the lion’s share of their budgets at the digital space.

 

Advertising through social media is nothing new, but so far, brands have been playing it safe, using many of the same methods that have already been successful in the past – combining banner- and text-link-style ads in news feeds and sidebars. But the possibilities of social advertising have yet to be fully explored.

 

The real power comes not from the reach of a company’s network, but from getting that company’s customers to do the outreach FOR them.

 

Social media is changing the way people view and interact with content online. While the idea of a website “page” has been a vital component in the way people understand the web, the use of feed-based content in Facebook, Twitter and Instagram has changed the concept of what a website IS. ....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 18, 2014 2:29 AM

What will be the newest thing after native advertising?

Dorian Clément's curator insight, August 18, 2014 4:49 AM

Quel est l'avenir de la publicité Online?

Rescooped by Gail Martin from Business Brainpower with the Human Touch
Scoop.it!

5 Signs Your Employees Dislike You

5 Signs Your Employees Dislike You | Internet Marketing | Scoop.it

In addition to all of your achievements, you're sure that you're a great boss. After all, your leadership skills have helped you climb the ladder of success. But some of the world's top companies succeed in spite of poor leadership, a result of great products or concepts rather than motivated team members.

 

According to entrepreneurial counselor Michelle McQuaid, bad bosses cost businesses $360 billion in lost productivity every year. The stress caused by difficult supervisors can negatively affect an employee's overall health and workplace morale, eventually driving him or her out the door. Since losing one employee costs a business tens of thousands of dollars or more, your business will eventually suffer financially if you can't keep employee loss at a minimum.


Via The Learning Factor
more...
The Learning Factor's curator insight, August 18, 2014 6:50 PM

If you look closely, you may find indications that you're not as popular with your staff as you think you are.

Ivon Prefontaine's curator insight, August 18, 2014 7:16 PM

I wonder if in School we consider that 1/2 of new teachers leave the profession within 7 years? That does not account for those who obtain a degree and never enter the classroom. What does that mean in relationship to high staff turnover?

 

One way to look at leaders who are not liked is are they leading or managing. We need both, but I found many School managers focused on managing people and avoiding leading.

 

@ivon_ehd1

Jean-Guy Frenette's curator insight, August 19, 2014 10:15 PM

PDGLead