Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.
Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands.
They're becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.
Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers.
Via Russ Merz, Ph.D.