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Long tail versus Long neck: Are you optimizing the most obvious keywords?

Long tail versus Long neck: Are you optimizing the most obvious keywords? | Internet Marketing | Scoop.it
Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems. (Are you optimising the most obvious keywords?

Via Joy Bhattacharya
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Increase Blog Traffic

Increase Blog Traffic | Internet Marketing | Scoop.it
A couple of days ago, I was lamenting to my friend Abbie Fink that Spin Sucks grew only 29 percent in 2012. She rolled her eyes at me as I was finishing my statement. “Only 29 percent,” she said.

Via Manish Dhane
ArcadeOfDesignStudio's insight:

Very helpfull!

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Martin (Marty) Smith's curator insight, June 20, 2013 7:30 AM

I would add:

#13 GAMIFY.

#14 Guest Post (especialy with Google Authorship coming).

#15 Contestify (create cool contests).

#16 Work on blogs navigaiton and keyword silos.

#17 Add "Poeple who Read Also Like...".

#18 Add email subscription and regular persona based emails.


That last tip needs some explanation. Blogs have a hard tie gaining substantial PageRank because they tend to be one and done (people come read the post you just pitched on social media and leave). Fix one and done with a "People who like, also like..." Amazon-like feature sharing relevant content to the post on the page.

The other SEO issue with blogs is calendars make for bad keyword silos. Organize your blog into a series of 2 to 6 keyword "silos" such as "Internet marketing" and develop landing pages to summarize the content. This landing page is where you want rank to go as it is the top of the silo.

Read my Advanced SEO: Bleeding, Bottling and Siloing for more tips on how to organize a keyword silo:
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html

 

Finally stop treating your blog like a blog and more like a website by adding email subscription forms and developing persona based email marketing. Best guide to how to do this is Managing Content Marketing (book) by Rose and Pulizzi.

SO...there are all kinds of ways to double or triple your blog's read

Rescooped by ArcadeOfDesignStudio from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Long tail versus Long neck: Are you optimizing the most obvious keywords?

Long tail versus Long neck: Are you optimizing the most obvious keywords? | Internet Marketing | Scoop.it
Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems. (Are you optimising the most obvious keywords?

Via Joy Bhattacharya
more...
No comment yet.