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Long tail versus Long neck: Are you optimizing the most obvious keywords?

Long tail versus Long neck: Are you optimizing the most obvious keywords? | Internet Marketing | Scoop.it
Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems. (Are you optimising the most obvious keywords?

Via Joy Bhattacharya
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Tactics For Successful SEO in 2015

Tactics For Successful SEO in 2015 | Internet Marketing | Scoop.it
Since the inception of Google’s algorithms they gave quite a headache to almost every SEO professional in the world, every time algorithms gets an update they make it harder for marketers to keep up. Old and trusted SEO tactics don’t work anymore and they are just keep adding more and more new ranking factors to the mix to consider (for example the new mobile friendly factor).

Via Manish Dhane
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Marco Favero's curator insight, June 17, 2015 11:12 AM

aggiungi la tua intuizione ...

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Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords | Internet Marketing | Scoop.it
2015 Mobile Advertising Benchmark Report Mobile is on the rise and expected to yield 50% of paid clicks by 2015. Gain insight into mobile CTR,...

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Marco Favero's curator insight, June 3, 2015 4:28 AM

aggiungi la tua intuizione ...

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Increase Blog Traffic

Increase Blog Traffic | Internet Marketing | Scoop.it
A couple of days ago, I was lamenting to my friend Abbie Fink that Spin Sucks grew only 29 percent in 2012. She rolled her eyes at me as I was finishing my statement. “Only 29 percent,” she said.

Via Manish Dhane
ArcadeOfDesignStudio's insight:

Very helpfull!

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Martin (Marty) Smith's curator insight, June 20, 2013 7:30 AM

I would add:

#13 GAMIFY.

#14 Guest Post (especialy with Google Authorship coming).

#15 Contestify (create cool contests).

#16 Work on blogs navigaiton and keyword silos.

#17 Add "Poeple who Read Also Like...".

#18 Add email subscription and regular persona based emails.


That last tip needs some explanation. Blogs have a hard tie gaining substantial PageRank because they tend to be one and done (people come read the post you just pitched on social media and leave). Fix one and done with a "People who like, also like..." Amazon-like feature sharing relevant content to the post on the page.

The other SEO issue with blogs is calendars make for bad keyword silos. Organize your blog into a series of 2 to 6 keyword "silos" such as "Internet marketing" and develop landing pages to summarize the content. This landing page is where you want rank to go as it is the top of the silo.

Read my Advanced SEO: Bleeding, Bottling and Siloing for more tips on how to organize a keyword silo:
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html

 

Finally stop treating your blog like a blog and more like a website by adding email subscription forms and developing persona based email marketing. Best guide to how to do this is Managing Content Marketing (book) by Rose and Pulizzi.

SO...there are all kinds of ways to double or triple your blog's read

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The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

The Periodic Table Of SEO Success Factors: 2015 Edition Now Released | Internet Marketing | Scoop.it
The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched...

Via Manish Dhane
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Marco Favero's curator insight, June 2, 2015 4:53 AM

aggiungi la tua intuizione ...

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Google Analytics for SEO – Basic Cohort Analysis

Google Analytics for SEO – Basic Cohort Analysis | Internet Marketing | Scoop.it
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time.

Via Manish Dhane
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Marco Favero's curator insight, March 21, 2015 7:12 AM

aggiungi la tua intuizione ...

Rescooped by ArcadeOfDesignStudio from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Long tail versus Long neck: Are you optimizing the most obvious keywords?

Long tail versus Long neck: Are you optimizing the most obvious keywords? | Internet Marketing | Scoop.it
Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems. (Are you optimising the most obvious keywords?

Via Joy Bhattacharya
more...
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