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15 Must Attend Online Marketing Events for 2014

15 Must Attend Online Marketing Events for 2014 | Internet Marketing | Scoop.it
Ready to learn more about the latest trends in online marketing and expand your network offline? Here are 15 great conferences to put on your calendar!
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Social Media Ads Are More Cost-Efficient Than Other Types Of Digital Advertising - Business Insider

Social Media Ads Are More Cost-Efficient Than Other Types Of Digital Advertising - Business Insider | Internet Marketing | Scoop.it
Social Media Ads Are More Cost-Efficient Than Other Types Of Digital Advertising Business Insider Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and delivers the top social media news first thing every...

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Procter & Gamble to Buy 70% of Digital Ads Programmatically ...

Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, according to people briefed on the company's plans. That's an ambitious goal for the world's biggest media spender ...
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Transformation in Digital Advertising

Gunther Schumacher Worldwide President & COO at OgilvyOne Traditionally, marketing has focused on individual customer value created through one-off transacti...
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Digital Advertising Benchmarks: Performance Metrics by Format - MarketingProfs All In One

Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report...

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Digital Advertising Agencies 2014: A Buyer's Guide - Search Engine Land

Digital Advertising Agencies 2014: A Buyer's Guide - Search Engine Land | Internet Marketing | Scoop.it
Digital Advertising Agencies 2014: A Buyer's Guide Search Engine Land Agencies that emphasize their professional services capabilities recommend and use third-party technology such as PPC campaign management platforms, SEO tools, and social media...

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Is Rentrak A New 'Nielsen' Of TV Currency? - AdExchanger

Is Rentrak A New 'Nielsen' Of TV Currency? - AdExchanger | Internet Marketing | Scoop.it
How will TV/digital advertising deals such as Comcast and Rubicon Project change the ad landscape? ... I think digital (and TV) have come together [and] it is a trend taking place without a press release and without notice.
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