Here’s a newsflash for you. Your SEO strategy isn’t failing because Google’s got it out for you, or because you’re suffering from some mysterious penalty.
Though it can be tempting to explain away your website’s failure to advance in the natural SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail.
Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon!
1 – You’re using outdated tactics
SEO best practices change every day because Google and the other search engines are constantly updating their algorithms.
As a result, if you’ve been out of the game for some time, you could be using dated tactics that no longer bring about the results that they used to.
For this reason, the first thing to check if you suspect that your campaign is in danger of failing is to see whether or not the tactics you use are still recommended as best practices...
More At. http://bit.ly/QZfvUI
Via Igniva Solutions