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3 Reasons Executives Must Use Social Media

3 Reasons Executives Must Use Social Media | Internet Marketing and Content Curation | Scoop.it

Do you really need social media as an executive? Find out why it's so important and why you could be hurting your brand without it.

Marty Note
Agree with every reason here not to mention how much easier the life of every level below is when executives lead especially in a new area. 


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12 Sources for Free Images to Use on Your Blog and Social Media Posts

12 Sources for Free Images to Use on Your Blog and Social Media Posts | Internet Marketing and Content Curation | Scoop.it
The right image may be just the added touch your blog post or social media update needs to get noticed, but finding free, high-quality photos that you can use is challenging. You'll want to bookmark all of these resources to use time and again.
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It could be useful to have all in one place...

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Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Internet Marketing and Content Curation | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

Stop, Wait & Listen.Analytics Deep Dive.Create New KPIs.Back In To Blue Oceans.Create Community.

 

Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.


Via Martin (Marty) Smith
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Always great posts to read and learn something new from Marty!

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Google Mobile-Friendly Test
Prepare yourself for the next Google update on…

Google Mobile-Friendly Test<br/>Prepare yourself for the next Google update on… | Internet Marketing and Content Curation | Scoop.it
Google Mobile-Friendly Test
Prepare yourself for the next Google update on 21.04.15.
Check is  your site mobile friendly at Google Developers.… - Marijo Gašparović - Google+
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Just enter a URL of your site and click Analyze!

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Russell R. Roberts, Jr.'s curator insight, April 20, 9:43 PM

A practical move, considering how digital communications are moving to mostly smart phones, tablets, and other portable devices. With more people now using digital devices in lieu of PCs, it makes sense to make sure your website or blog is presented well on smaller screens.  Aloha, Russ.

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Marketing Automation infographic 2015

Marketing Automation infographic 2015 | Internet Marketing and Content Curation | Scoop.it
A new marketing automation infographic has been released by digital agency Position 2. The infographic is called 'State of marketing automation 2015'.

Via Liana Ling, massimo facchinetti, Martin (Marty) Smith
Marijo's insight:

Make no mistake: marketing automation is a nice next step in marketing with many channels unified in one platform, but to make it all run efficiently and correctly can be a daunting task. Be sure to have all departments involved lined up and aware of all the goals, challenges and possibilities before diving in.

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Martin (Marty) Smith's curator insight, April 13, 7:34 AM

Marketing automation will become increasingly important as we shared in Context & Conversations: Marketing Predictive Future (http://www.curagami.com/magical-thinking/marketing/context-conversations-future-of-marketing/ ).

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Google+ Split: What Does It Bode for Future? via Mark Traphagen

Google+ Split: What Does It Bode for Future? via Mark Traphagen | Internet Marketing and Content Curation | Scoop.it

.Horowitz confirmed that Google plans to split off Hangouts and Photos as their own products separate from Google+. Horowitz will be in charge of Photos and "The Stream," which is what he called the social network part of G+ in his announcement.While Google Product

Marty Note
Excellent post by Mark that confirms G+ is changing but unlikely to be junked. As I heard Mark propose in a speaking engagement - use G+ as a powerful engine and you get views, conversations and a great free tool that works FOR your content not against it.


Via Martin (Marty) Smith
Marijo's insight:

I'm always interested in news about Google, how about You? Here is a scoop of a scoop about G+ from Martin (Marty) Smith via Mark Traphagen.

 

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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Internet Marketing and Content Curation | Scoop.it
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints.
Marijo's insight:

Define yourself as a content curator by reeding this blog post.

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What Are The Best Times to Post on Social Media

What Are The Best Times to Post on Social Media | Internet Marketing and Content Curation | Scoop.it
Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific
Marijo's insight:

Wonderful Infographic worth a thousands of words!

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40 Free Resources Every Designer Should Know

40 Free Resources Every Designer Should Know | Internet Marketing and Content Curation | Scoop.it
Here is a list of great resources including sites, PSD. files, actions, UI elements, mock ups et cetera and best of all, they are totally free!
Marijo's insight:

If you struggling with your blog design this free tools and resources might help you.

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Must-Have Social Media Tools Every Small Business Needs

Must-Have Social Media Tools Every Small Business Needs | Internet Marketing and Content Curation | Scoop.it

Great list of tools thIf you’re eager to add a few hours to your day while improving your productivity, read on for these top ten must-have social media tools!

Marijo's insight:

Great list of tools that can significantly improve your social media exposure..

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Generating New Content Ideas: How to See Content Everywhere

Generating New Content Ideas: How to See Content Everywhere | Internet Marketing and Content Curation | Scoop.it
You will never run out of content ideas if you learn to have "content eyes."
Marijo's insight:

If you have a lack of ideas for your blog post or a website you should read this article and get some new viewpoint on creating the fresh content...open your "content eyes"...

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How to Get 247% More People to Read Your Content

How to Get 247% More People to Read Your Content | Internet Marketing and Content Curation | Scoop.it
When you write a blog post, you want people to read it, right? What happens when you spend hours writing your masterpiece and find that very few people h
Marijo's insight:

Simple and small change in the first paragraph of your blog post can make a huge difference.

Make it conversational for your readers.

 

"That’s why my visitors’ time on-page went from 1 minute and 22 seconds to 4 minute and 45 seconds"

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Klout for Business First Step To Serious Marketing Platform

Klout for Business First Step To Serious Marketing Platform | Internet Marketing and Content Curation | Scoop.it

Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand's message unless it was paid to be put front and center. Facebook analytics firm PageLever (recently acquired by social marketing company Unified) said last fall that most Facebook page posts fade off into the ether three to five hours after getting published.


But the promise of social isn't one-to-many broadcast-style publishing; it’s creating a ripple effect. Get something in front of the right people and they’ll push it onward and outward. Not only does that serve as a sort of audience-quality filter, but a side benefit for brands is that it can be as inexpensive as it is efficient.


Washington Post-owned social agency SocialCode rolled out an influencer targeting tool last year with exactly that intent, and now the most high-profile arbiter of social influence, Klout, has unveiled an analytics dashboard to help brands pinpoint their influencers.


"This is really the first step—but a meaningful step—towards a set of tools that will enable brands to more effectively understand and engage with their influencers," said Klout CEO Joe Fernandez. He maintained that Klout remains a consumer company, but Klout for Business definitely levels up the brand side of the business with the potential to become an enterprise-level marketing platform.


At launch, Klout for Business aims to tell businesses who the influencers are among their Twitter followers and Facebook fans, including age groups, gender, location and of course what topics they're influential on.


Fernandez said Klout rewrote its topic analysis system to give companies a dynamic look at those influencers’ interests. "Imagine Pepsi wanting to know who in their audience is influential about snowboarding and invite those people to a Pepsi competition at Aspen," he said....

Maybe this can help too.. http://bit.ly/YtKzwP
Via Jeff Domansky, massimo facchinetti, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 21, 2013 2:28 AM

I weighed in a few days ago with Why You Klout Score Matters on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/03/why-your-klout-score-matters.html

Jeff Domansky's comment, March 21, 2013 1:34 PM
Thanks Marty. I like this direction for greater relevance of Klout.
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15 Tools for Checking Duplicate Content

15 Tools for Checking Duplicate Content | Internet Marketing and Content Curation | Scoop.it

Readers prefer original content so you must pay increased attention to the content your writers are writing before posting it to your website.

 

Also, checking if your site’s content is being plagiarized or if your website is having too many pages with duplicate content are essential things to do to make your site worth good in all search engines.

 

Some of the important elements to look at are title tags, dynamic URLs, Meta descriptions and product descriptions.

 

Therefore, in today’s post, we bring to you several online tools to help you detect duplicate content. Some of these tools are free to use.

 

Here are the 15 Tools for Checking Duplicate Content. If you find this article very useful then don’t hesitate to share it with your writer friends. Enjoy!

 

 

Virante

 

Virante Duplicate Content Tool is an excellent resource one can use to check for common duplicate content issues.

Dupli Checker

 

DupliChecker is a free online plagiarism checker software for finding plagery, free plagiarism scanner online, plagiarism detector free online.

Copyright Spot

 

CopyrightSpot is a website that helps webmasters and bloggers better detect plagiarism of their work.

Plagiarisma

 

Plagiarisma.Net is a free online plagiarism checker and duplicate content finder which provides three ways to check if your writing could be red-flagged.

Percent Dupe

 

PercentDupe is an online plagiarism and duplicate content detection tool which protects your valuable content online.

Copy Scape

 

Copyscape is a free plagiarism checker that checks whether similar text content appears elsewhere on the web.

Copy Gator

 

CopyGator is an online service that will find feeds on your site and watch your content automatically...

 

Source: http://blueblots.com/tools/15-tools-for-checking-duplicate-content/

 

See also.http://bit.ly/PARh1O


Via Igniva Solutions
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Ruveanna Hambrick's curator insight, October 2, 2014 2:35 PM

Here is a page with good resources for websites that can help to check if a website is a duplicate or if it has been copyrighted. This is a good tool when crap detecting.

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Top 20 Most Useful Mobile Business Apps For 2015

Top 20 Most Useful Mobile Business Apps For 2015 | Internet Marketing and Content Curation | Scoop.it

Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more.


Via Kamal Bennani
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Marco Favero's curator insight, April 30, 6:00 PM

aggiungi la tua intuizione ...

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Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update?

Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update? | Internet Marketing and Content Curation | Scoop.it
Are you ready for Mobilegeddon tomorrow? Google is releasing the mobile friendly update on April 21st, here is what you need to know.

Via Bonnie Burns
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AI Websites That Design Themselves

AI Websites That Design Themselves | Internet Marketing and Content Curation | Scoop.it
This is not another do-it-yourself website builder. The Grid harnesses the power of artificial intelligence to take everything you throw at it - videos, images, text, urls and more - and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs. Want to add e-commerce? Social feeds? A different layout? The Grid just takes care of it. This is not a website builder. This is your personal AI web developer. Its first ma
Marijo's insight:

Good Content That Finds You
What The Newsfeed Should Be
Stop spending all of your time looking for content to fill your site. The Grid allows you to follow any website on the internet, adding updates to your newsfeed that you can instantly add to your site.

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Top 7 Best WordPress SEO Plugins to Rank You Higher in SERPs

Top 7 Best WordPress SEO Plugins to Rank You Higher in SERPs | Internet Marketing and Content Curation | Scoop.it
Whenever we talk about higher ranking in search engines, the first thing that comes to our mind is search engine optimization. Though ranking higher in SERPs (S
Marijo's insight:

It is very likely you already have some of these tools installed on your WordPress platform, nevertheless, this post is a good read just to check out if there is something you might be missing.

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2M Views On G+: Why Google+ Helps Online Davids Slay Giants

2M Views On G+: Why Google+ Helps Online Davids Slay Giants | Internet Marketing and Content Curation | Scoop.it

2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.

The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.

If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?

So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M


Via Martin (Marty) Smith
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Must read if you are using G+...

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How to Build Identity and Trust in Social Media

How to Build Identity and Trust in Social Media | Internet Marketing and Content Curation | Scoop.it
Social media can enhance the reach of these referring voices to the Nth degree – but you need to make sure you’re deserving of it to start with.
Marijo's insight:

Great guidelines to enhance and built your social media presence in the right way.

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Don’t Blog Unless You Use These 11 Tools

Don’t Blog Unless You Use These 11 Tools | Internet Marketing and Content Curation | Scoop.it
Are you having a hard time blogging? I know I did when I first started out. Over the years, blogging has evolved, and many new platforms and tools have b
Marijo's insight:

 

Awesome post from Neil Patel about blogging an tools that helps in doing it..

 

Here are the 11 tools that have helped make my blogging journey a bit easier and more successful:

 

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100 Lessons Learned from 10 Years of Blogging

100 Lessons Learned from 10 Years of Blogging | Internet Marketing and Content Curation | Scoop.it
I can’t believe that I’ve been blogging for over 10 years now. Boy, has it been a fun journey! Overall, I love blogging because I enjoy helping other
Marijo's insight:

Wonderful list of 100 tips from Neil Patel which will improve your blogging no matter if you are new or experienced blogger.

A must reed for every serious website or blog owner.

 

Headlines

Here are some lessons learned from creating over 1,000 headlines:

Headlines with facts and data tend to get shared well within the B2B community.Keep them short...
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9 décembre 2014

9 décembre 2014 | Internet Marketing and Content Curation | Scoop.it
How to Make Your Blog Images Perform Better on Social Media
via +Francisco Rosales 

"We all know the importance of visuals in content marketing. In the last couple of years, marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms.

The days of throwing a one dollar stock photo at the top of your content are over. Really. Stop it.

Francisco talks about the imagery supporting the most popular piece of content on the Internet: The blog post."

Read it all here: http://socialmouths.com/blog/2014/12/09/blog-images-in-social-media/

Pin it for later: http://www.pinterest.com/pin/232779874465483083/

#visualmarketing  #blog #bloggingtips #socialmediatips  
Marijo's insight:

If you have a blog this will interest you.

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6 Reasons Your Biz Blog Sucks & How To Fix

6 Reasons Your Biz Blog Sucks & How To Fix | Internet Marketing and Content Curation | Scoop.it

Marty Note
Great post by Scoop.it team. At our cool tools for ecommerce merchants startup http://www.curagami.com we see all six of these mistakes. Here are some of the ways we've helped clients fix reasons their biz blogs sucked:

 No Subscription Form
Agree with this mistake being #1 since it cuts off your Internet marketing nose to spite your face. BUT adding a subscription form can be tricky. If a client has a vast archive we always locate a large search box in their header. If NOT we  cross our fingers and put a subscription from up there.
We HATE subscription forms in footers since it since the WRONG message. Footer forms say, "Sure you can join, but we don't care." Best location is left rail somewhere below your hero (largest image on the page is a hero) and that means your left column should be navvy (i.e. about 200 - 300 pixels and have other nuggets like social in there too). We don't like being forced right either since we read left to right so stuff on the left typically gets more "eye time". WE HATE popunders those annoying requests to join that must be cleared BUT they work with enough people that most online merchants use them. Our answer to that is if everyone jumped off a cliff would you too and then we realize we are sounding like our parents so we shut up (lol). If you have to popunder use http://rocketbolt.com/ as they are the least obnoxious popunder we've seen.

Content Is Skinny & Stale
Blogs are a commitment. The deal you make is you WILL be blogging several times a week. Break that commitment and your biz blog will suck, never receive links and so you may as well stay home and watch TV for all the good adding less than 300+ posts a year will do you. Blogging is a discipline, a habit, your routine must incorporate if you want your content marketing to mean anything to visitors not related to you. Daily blogging gets easier the more you do it, but do it you must as fresh content is a huge part of the bargain you are striking with Google when you put a website into its view. Google is important, but your customers are even more important and they believe in QDF too (Quality Deserves Freshness), so blog it out. 

No Relevant CTAs
Boy this is one of our HUGE pet peeves. If you don't have a BUTTON or LINK on your site that says the equivalent of CLICK ME THERE IS COOL STUFF HERE your biz blog sucks. CTAs are important, but you can have TOO MANY too, so strike a balance and ask for attention HERE and HERE.

No Related Links
Blogs are NASTY bad at building relevant next links. Without a plugin your blog will be backwards. Most default WordPress themes publish "archives" in reverse publishing order (most recent first). BTW, that sucks. You are better off to have related links at the bottom of a post AND create Top 5 lists across several dimensions such as popularity, most shared, most commented on, staff favorites and even bottom 5. Creating a priority list does wonders for content because it brings the MOB into play. We want to know what OTHERS think is interesting or bad or amazing. Lists work so USE 'em.
We think of content as products. We want to merchandise, combine and suggest content just like an ecommerce merchant creates cross-sale and up-sale.

Don't Leverage Analytics in PUBLIC
I'm sitting at a Panera Bread writing this and there is a big sign sharing that the owners shared $19M with charity last year. Public feedback loops such as Top 5 ordered lists and Most Searched summaries help your visitors know you, your content and your tribe.

No Social Shares or BAD Social Shares
Wow we could write a mile on this one, but we will give you the quick version. 1. Make it easy to share every page 2. Remember you want some shares for your SITE and some for the content people are reading now and those are two different things and need two different social widgets. 3. ALWAYS include your @name in your auto-tweets and shares. 

 

Great post by the Scoop.iteers. Hope those ideas help you know how to fix six reasons your biz blog sucks. Time and web attention are way to valuable to ever SUCK. That is not to say we've never SUCKED (lol), but we try not to stink forever. Blog on :). M

 

 


Via Martin (Marty) Smith
Marijo's insight:

Great tips to fix your blog.

If you didn't do it already do it now.

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Why Content Creators Should Care About Adaptive Content

Why Content Creators Should Care About Adaptive Content | Internet Marketing and Content Curation | Scoop.it
With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”.
Marijo's insight:

"Adaptive content was recently defined by Noz Urbina as being “a content strategy technique designed to support meaningful, personalized interactions across all channels.”

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Prepare for AuthorRank, Get the Jump on Google

Prepare for AuthorRank, Get the Jump on Google | Internet Marketing and Content Curation | Scoop.it

If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of AuthorRank.

Marty Note
Author rank is going to be huge because...

* People can't steal your copy anymore.

* Since they can't steal SEO is protected (don't bleed PageRank).

* Great way to increase Klout score.

* Great way to organize all the content you create across the web.

* Great way to see what you are creating (and how much).

* See trends faster so tune creation better.

 

If you don't know about author rank you should. I was at a presentation last week about Google Plus and Author Rank is going to be HUGE.  


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, September 23, 2012 4:52 PM
Thanks for the Rescoop on AuthorRank Jeff. Marty