Just a funny Joke…got to see this – Dad, Son and Bill Gates!
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Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand's message unless it was paid to be put front and center. Facebook analytics firm PageLever (recently acquired by social marketing company Unified) said last fall that most Facebook page posts fade off into the ether three to five hours after getting published.
But the promise of social isn't one-to-many broadcast-style publishing; it’s creating a ripple effect. Get something in front of the right people and they’ll push it onward and outward. Not only does that serve as a sort of audience-quality filter, but a side benefit for brands is that it can be as inexpensive as it is efficient.
Washington Post-owned social agency SocialCode rolled out an influencer targeting tool last year with exactly that intent, and now the most high-profile arbiter of social influence, Klout, has unveiled an analytics dashboard to help brands pinpoint their influencers.
"This is really the first step—but a meaningful step—towards a set of tools that will enable brands to more effectively understand and engage with their influencers," said Klout CEO Joe Fernandez. He maintained that Klout remains a consumer company, but Klout for Business definitely levels up the brand side of the business with the potential to become an enterprise-level marketing platform.
At launch, Klout for Business aims to tell businesses who the influencers are among their Twitter followers and Facebook fans, including age groups, gender, location and of course what topics they're influential on.
Fernandez said Klout rewrote its topic analysis system to give companies a dynamic look at those influencers’ interests. "Imagine Pepsi wanting to know who in their audience is influential about snowboarding and invite those people to a Pepsi competition at Aspen," he said....Maybe this can help too.. http://bit.ly/YtKzwP
Via Jeff Domansky, massimo facchinetti, Martin (Marty) Smith
Readers prefer original content so you must pay increased attention to the content your writers are writing before posting it to your website.
Also, checking if your site’s content is being plagiarized or if your website is having too many pages with duplicate content are essential things to do to make your site worth good in all search engines.
Some of the important elements to look at are title tags, dynamic URLs, Meta descriptions and product descriptions.
Therefore, in today’s post, we bring to you several online tools to help you detect duplicate content. Some of these tools are free to use.
Here are the 15 Tools for Checking Duplicate Content. If you find this article very useful then don’t hesitate to share it with your writer friends. Enjoy!
Virante Duplicate Content Tool is an excellent resource one can use to check for common duplicate content issues.
DupliChecker is a free online plagiarism checker software for finding plagery, free plagiarism scanner online, plagiarism detector free online.
CopyrightSpot is a website that helps webmasters and bloggers better detect plagiarism of their work.
Plagiarisma.Net is a free online plagiarism checker and duplicate content finder which provides three ways to check if your writing could be red-flagged.
PercentDupe is an online plagiarism and duplicate content detection tool which protects your valuable content online.
Copyscape is a free plagiarism checker that checks whether similar text content appears elsewhere on the web.
CopyGator is an online service that will find feeds on your site and watch your content automatically...
Via Igniva Solutions
Here’s a newsflash for you. Your SEO strategy isn’t failing because Google’s got it out for you, or because you’re suffering from some mysterious penalty.
Though it can be tempting to explain away your website’s failure to advance in the natural SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail.
Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon!
1 – You’re using outdated tactics
SEO best practices change every day because Google and the other search engines are constantly updating their algorithms.
As a result, if you’ve been out of the game for some time, you could be using dated tactics that no longer bring about the results that they used to.
For this reason, the first thing to check if you suspect that your campaign is in danger of failing is to see whether or not the tactics you use are still recommended as best practices...
More At. http://bit.ly/QZfvUI
Via Igniva Solutions
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.
#1: Creating Too Many Social Networks
Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".
Who's going to manage all of these?
Corrective Strategy #1: Invest MORE resources in to LESS tactics
In online marketing, identify the top performing channels and invest more into them.
If you want to grow visitors to your blog, then produce one exceptional blog post each week.
If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.
#2: Relying on Others to Share for You
it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.
New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.
Corrective Strategy #2: Drive visitors to specific points of conversion
Your activities should more focused and deliberate
Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.
And increase performance by aligning an appropriate offer that this target segment cares deeply about.
#3: Focusing Too Much on Easy, Ineffective Tactics
Engagement is a vital step in the marketing process
Position yourself so people want to come find you.
But how do you do that?
Corrective Strategy #3: Focus on business development, not just community management
if you want to grow, then you need to focus on business development and create partnerships with other entities.
The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.
it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.
But the long-term ROI is much higher.
And will contribute more to your overall business growth than a Twitter chat or blog comment ever will
By Brad Smith. http://bit.ly/NHCf9A
Via Kelly Lieberman, Martin (Marty) Smith
You can’t NOT think about what you DON’T want to think about, WITHOUT thinking about it!
Don’t think about a pink elephant.
Don’t visualize about a purple tree.
I want you to stop your self, right now, from imagining in VIVID DETAIL, a woman with pefectly round, full, red lips, with perfect, white teeth, and the most ATTRACTIVE smile that you’ve ever seen...
If you working with people in your daily job, or communicating with people online, and most of us do, it is extremely important how you engaging them in your conversations.
Maybe you didn’t paying attention on this subject before but the power of language can immediately have influence on that person in two ways:- like you or dislike you. It is a well known phenomena called – First Impression...
What if you unconsciously emitting wrong messages to people on your blog not to follow you or not to comment or not to join your business immediately...
I will tell you a story on how the power of language take part in my life, when was the first time I noticed what it is all about, and how can you benefit in every aspect of your life, mastering that secret. So lets start…
The popular social media site Twitter launched a new tool today that will help add a real-time dimension to articles and blog posts on other web sites with an i...
Via Khaled El Ahmad, Martin (Marty) Smith
Find a list of 100 most useful Social Media sites which every Seo must use for promotion.
Social Media is a big factor in Search Engine Optimization. The way you promote your site on the Social Media websites decides the "popularity factor" and "buzz factor" which can get you good search engine rankings.
Below you will find a list of 100 most useful Social Media sites which every Seo must use for promoting their sites.
Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.
This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.
From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?
The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps."
Useful. Well explained. 7/10
Via Robin Good
We're sure you spent most of the week talking to invisible presidents in a chair -- in true Clint Eastwood style -- so we don't blame you for missing out on all the digital resources and news that unfolded in the past few days.
Via John van den Brink, Martin (Marty) Smith
If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of AuthorRank.
* Since they can't steal SEO is protected (don't bleed PageRank).
* Great way to increase Klout score.
* Great way to organize all the content you create across the web.
* Great way to see what you are creating (and how much).
* See trends faster so tune creation better.
If you don't know about author rank you should. I was at a presentation last week about Google Plus and Author Rank is going to be HUGE.
Via Martin (Marty) Smith
Yesterday, Google announced that it had 400 million people who had “upgraded” to Google+, a statistic we’ve had updated over time. But many have wanted to know how many people actually use Google+ itself, not just have accounts enabled for it. That’s finally been revealed: 100 million. Below, a guide to how this figure fits in with past ones Google has given.
Both figures were in a Google+ post from Vic Gundotra, Senior Vice President, Engineering at Google:
This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months.While Google+ is all about creating a better experience across Google, it’s also a destination. And here too, I’m happy to report that we have just crossed 100,000,000 monthly active users on Google+ (plus.google.com and mobile app).
Let’s start with the first figure, the 400 million accounts. Number of Google+ capable accounts has been a standard metric that Google has provided been displayed since public launch of Google+.
To help show what this means from an account growth standpoint, we’ve compiled the following graph of all publicly released Google+ account milestones:
Overall, yesterday’s account milestone number was a big jump from the numbers released just two months ago. From the last update at Google I/O in July, Google+ has seen a 60% increase up from 250 million accounts to 400 million accounts.
It should also be noted that in late January 2012, Google required new accounts to sign-up for a Google+ enabled account — something that likely contributed to this year’s growth.
Google+ “Social Layer” Users
In February, an ”active monthly user” milestone was released for the first time that covered all Google+ users that touched data across the web. The number released was 100 million active monthly users. This included anyone with a Google+ account that made a Google+ action anywhere on the web. This means that a user +1′ing a mobile app, using Circles in Gmail, or +1′ing a web page would count towards this number.
In July at Google I/O, we got an update on this figure, which rose to 150 million active monthly users. There’s not been a further update, so here’s the chart of what we know so far...
Via Igniva Solutions
A new survey finds SMBs have a divergent view of social media influence; those after large followings are more likely to find it helpful.
An Industry Study Of SMBs And Social Media or How SMBs Leverage Social Media
Vocus have published a brand new study, with partner John Jantsch of Duct Tape Marketing, “Overall sentiment in this study is right on target and it’s a very positive message.
What I’ve been noticing more and more is there’s finally this acceptance that social media not only isn’t going away, it’s an essential element of the marketing mix and the real challenge now is to figure out how to integrate it into the total online and offline marketing presence.”
The Challenges SMBs Face?
#Overcoming the perception that social media is free.
#Multiple tool sets for managing social media.
#Addressing customer concerns in a public forum.
These are all themes found in the study.
The Good News?...
Download Path To Influence: An Industry Study Of SMBs And Social Media. http://bit.ly/NtkpJP
See more. http://bit.ly/PLP05i
Instead of doing your research at the start of the week and pre-scheduling your content, a new emphasis has been placed on real-time content discovery.
Here are Adam Vincenzini's suggestions to discover and curate content in real-time...
This combines your Twitter and LinkedIn activity preferences with a continuous scan of trending topics to serve up semi-tailored results in real-time
2. rt.ly (aka realtime from bit.ly)
This serves up content with stats telling you how popular it is as the time of searching
The tag line for this is the 'interest network' with a most attractive user experience
Another service which combines your own social media preferences with some real-time discovery and organisation.
5. Social Buzz (from social-searcher.com)
Social Buzz works by taking your keywords, running a search and then adding the analytics associated with those results to give you the most relevant content options.
Why tools like these give you a competitive advantage
Real-time discovery of quality content is becoming more important as pre-scheduling older content no longer has the same impact
The Chart explains this in more detail:
The best time to find and share content is during the 'real-time content discovery hot spot' which means you're more likely to be viewed by your networks as a news breaker as opposed to a news follower.
By Adam Vincenzini. http://bit.ly/QErqXP
Do you really need social media as an executive? Find out why it's so important and why you could be hurting your brand without it.
Via Martin (Marty) Smith
How To Make My Own Blog And Earn More Money Than I Can Phisicaly Count...
We provide a turn key traffic, and lead capture solution, built into the very essence of the internet – content creation.
We realize that setting up capture pages, configuring blogging plugins, and spending hundreds of hours customizing design aren’t the real ‘money getting’ activities that new entrepreneurs should be focused on…
…so we decided to simplify the entire process – from sales conversions, lead capture, and getting lots, and lots of traffic…
…into a turn key sales performance solution called...
Are you a digital packrat? Are you in need of a searchable repository for everything you want to recall later?
Evernote is an invaluable tool and one you need if you haven't used it before.
This Manual will help you get you started and help you use it like a professional.
As information becomes more plentiful, we are bombarded with relentless forms of media 24/7, such as blog posts, videos and photos. Our computer hard drives are also getting bigger and bigger (500GB hard drives are not uncommon). This means we have a huge amount of media material on our computers and no practical way in which to organize it all.
Your brain can’t keep up with what it has to remember.
Evernote brings order to that chaos. Everything you need to remember can now be stored in your Evernote account for future browsing and searching.
Mark O’Neill, editor at MakeUseOf , takes you through everything you need to know about Evernote:What are the best apps for Evernote? Is a premium account worth it? What are the best add-ons/plugins for Evernote? All the best tips and tricks.
By Mark O’Neill. http://bit.ly/QqqJ0R
Download How-To-Use-Evernote. http://bit.ly/QnmzfB
Growing a blog takes time. It takes consistent sharing of great content for months and months on end. Usually it takes most people about two years to get big.
This means that your growth is slow and steady as your traffic coming to your site is slow and steady. While that strategy will work…it’s always nice to get a huge jump in traffic every once in awhile.
Apply the following online marketing guidelines:
Write ultimate guides
Get covered in big media, without spending a dime
Suck in traffic with egobait [offer a reward]
Create a stampede of visitors with StumbleUpon Paid Discovery
Going viral on Tumblr to drive traffic
Timing your Reddit submissions and buying traffic
Leverage Pinterest like a power user
Write a high-quality guest post
How even an average Infographic can get you 10,000 impressions
These tactics that can drive traffic to your site because they are tactics that anybody can use…and they work!
By Neil Patel. http://bit.ly/N2Rhnn
Popcorn Maker 1.0 will empower you to make cool web-based media, whether you’re a beginner or pro. With over 20 plugins—ranging from Twitter to Google Maps to video processing—you’ll be able to stitch up a stylish video that’s woven into the web. And, of course, it’s 100% free and open source.
Via Nik Peachey, Official AndreasCY
Blog SEO and Content Writing Success For The Google...
Google threw the SEO efforts of the content writing world a huge curve ball with the implementation of the Penguin update.
Many were still thanking their lucky stars after the Panda update of April 2011 only to be wiped out from utilizing too much search engine optimization within their content.
What did this mean for everyone else?
It meant taking the art of content writing back to its very roots: writing for people, not spiders...