Facebook with over one billion users is the default social network for nearly 50% of the people that use the internet on the planet. No other social media platform comes close to its global user acceptance.
Wow.If you’re into the making money online/authority site/niche website scene and follow a number of different blogs, you’ll know that the vast majority of bloggers do not reveal their website domains, which I’ve found to be a little strange...
A recent article on ZDNet posited that Google will continue to be the primary search engine of choice for the foreseeable future.
With competitors like Bing clamoring to get a slice of the “search pie”, and Facebook’s experiment in social search, it’s not easy to predict the future of search engines. The data, however, leads to interesting questions on just what it means to be the top search engine on the new Social Web.
It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.
Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.
I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway.
Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions.
Today a person can learn from a myriad of new different sources, at his own pace and time.
"The internet has democratized education and businesses should take notice.
You are in business because you have some area of expertise.
Sharing your expertise is a way to help you build your brand and provide value."
From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful.
He urges people to find mentors and experts to teach the skills they need, rather than investing six figures in a traditional college education that is unlikely to contribute to their ability to earn a living.
I have mixed feelings about suggesting that people forgo or drop out of college, but I believe we are seeing a trend worth noting.
People are looking to non-traditional sources to learn from. Education and business are merging. "
The article is full of short, valuable insights, like these:
"As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition."
"Consumers need information to choose when there are too many options."
What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.
Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.
Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.
Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.
Google’s +1s do not have a direct effect on a site’s ranking in search results. Google’s Matt Cutts said as much in a “Power Searching With Google” hangout on Google+ (via Alex Graves)
Here’s more of what Cutts had to say in the hangout: “In the short term, we’re still going to have to study and see how good the signal is, so right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher.
But there are things like, we have an authorship proposal, where you can use nice standards to markup your webpage, and you’ll actually see a picture of the author right there, and it turns out that if you see a picture of the author, sometimes you’ll have higher click through, and people will say, ‘oh, that looks like a trusted resource.’
So there are ways that you can participate and sort of get ready for the longer term trend of getting to know not just that something was said, but who said it and how reputable they were.”