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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Internet Marketing & Social Media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Reeda Malik
Ruby's insight:
Know social media audience~
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Michelle Gilstrap's curator insight, April 13, 2013 10:34 AM

Knowing who uses what form of social media can help you determine what you want to use for your business use. Be sure and check out this great resource.

Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

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The Only SEO Resource List You'll Ever Need

The Only SEO Resource List You'll Ever Need | Internet Marketing & Social Media | Scoop.it
There is so much information out there on SEO sometimes it can be hard to find the best of it. Here is the only list you will ever need for SEO articles.
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Facebook Eases Privacy Rules for Teenagers - New York Times

Facebook Eases Privacy Rules for Teenagers - New York Times | Internet Marketing & Social Media | Scoop.it
New York Times Facebook Eases Privacy Rules for Teenagers New York Times While Facebook described the change as giving teenagers, ages 13 to 17, more choice, big money is at stake for the company and its advertisers.
Ruby's insight:
I've seen FB users much younger than that.
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3 Effective Ways to Build a Strong Brand Identity - Search Engine Journal

3 Effective Ways to Build a Strong Brand Identity - Search Engine Journal | Internet Marketing & Social Media | Scoop.it

The true value of a brand identity lies in the view of the target audience. It reveals the consumer’s knowledge about the existence of the brand and its repeated exposure of the identity draws instant attention from people.

One of the images that view the identity of the brand is the website of the company. People can easily recognize how the brand operates through the functionality of the site.

 

Advantages of a Strong Brand Identity

Reveals your unique value proposition and develop a competitive advantage in the market.Reflects the voice of the brand through social interaction and outreach.Improve the consumer’s experience towards your company through visual elements (logos, color scheme, typography, etc.)Maximizes your ability to increase awareness and brand loyalty with your customers.

I’d like to share some tips on how you can improve your brand identity to achieve your goals and become an authority in your industry. Let’s get started.


Via Russ Merz, Ph.D.
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Infographic: How social networks collect your personal data online

Infographic: How social networks collect your personal data online | Internet Marketing & Social Media | Scoop.it
Ruby's insight:

Thought: How proactive should one be in protecting personal data.....?

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Google Just Threatened To Ban News Sites Who Run Advertising It Doesn't Like - Business Insider

Google Just Threatened To Ban News Sites Who Run Advertising It Doesn't Like - Business Insider | Internet Marketing & Social Media | Scoop.it
Google Just Threatened To Ban News Sites Who Run Advertising It Doesn't Like Business Insider If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend...
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Why Local-Mobile Marketing Is Exploding

Why Local-Mobile Marketing Is Exploding | Internet Marketing & Social Media | Scoop.it
Location helps solve some of mobile's toughest marketing problems.
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How To Use Pinterest For Marketing Research

How To Use Pinterest For Marketing Research | Internet Marketing & Social Media | Scoop.it
Digital marketing smarty, and my colleague from TEDxSanJoseCA, Adam Helweh CEO of Secret Sushi Creative, recently wrote an fascinating blog post outlining how he had used Pinterest for market resea...
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Advice for Clueless Brands on Social Media

Advice for Clueless Brands on Social Media | Internet Marketing & Social Media | Scoop.it
Authors Bob Garfield and Doug Levy respond to "brand dilemmas" as they struggle with social media in the relationship era.
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There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC]

There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC] | Internet Marketing & Social Media | Scoop.it
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Sheila Vargas Corrêa's comment, August 10, 2013 2:35 AM
Wow really cool insight about the diverse audience and personalities in the social media world. Considering myself as the Denier and the Dippers, it depends how I am feeling :)
Martin K.J. Waiguny's comment, August 19, 2013 6:52 PM
Out of occupation obviously Ultra. Nice finding!
Kay'Gee Rox's comment, August 21, 2013 7:53 AM
hehehe i'm an Ultra! "Happily admit obssession" lol
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Benefits of Social Media for B2B Marketers

Benefits of Social Media for B2B Marketers | Internet Marketing & Social Media | Scoop.it
Four basic reasons on why social media is becoming such an important medium as a B2B marketing channel.
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Social Media Statistics: Huffington Post Infographic

Social Media Statistics: Huffington Post Infographic | Internet Marketing & Social Media | Scoop.it

Did you know that since Twitter first opened its doors back in 2006, more than 163 billion tweets have been sent on the micro-blogging social network?

What if we told you that 25 percent of Facebook users don’t bother with any kind of privacysettings?

Or that Google+’s +1 button is used 5 million times per day?

 

The past year was a wonderful world of social media. Infographics also were a huge hit in 2012. This infographic from the Huffington Post and content below offer more details.

 


Via Lauren Moss, Reeda Malik
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Retro Social Media's comment, April 14, 2013 6:53 PM
Love this :)
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Internet Marketing & Social Media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Reeda Malik
Ruby's insight:
Know social media audience~
more...
Michelle Gilstrap's curator insight, April 13, 2013 10:34 AM

Knowing who uses what form of social media can help you determine what you want to use for your business use. Be sure and check out this great resource.

Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

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iPad - Mobile Platform getting over 55% eCommerce Sales | All Infographics

iPad - Mobile Platform getting over 55% eCommerce Sales | All Infographics | Internet Marketing & Social Media | Scoop.it

Infographic on Mobile eCommerce Platform driving sales from iPad, iPhone and Android Mobile with business marketing tactics for eCommerce sales from mobile

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How Social Media Campaigns Will Change In 2014 - Forbes

How Social Media Campaigns Will Change In 2014 - Forbes | Internet Marketing & Social Media | Scoop.it
Business 2 Community How Social Media Campaigns Will Change In 2014 Forbes Just when it seems social media marketing has gone as far as it can, a new year begins and the field continues to evolve.
Ruby's insight:
This will be an interesting read.
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A Guide to Marketing Genius: Content Marketing [Infographic]

A Guide to Marketing Genius: Content Marketing [Infographic] | Internet Marketing & Social Media | Scoop.it

Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements and overt selling.

 

According to research, some 82% of consumers feel more positive about a company after reading custom content, and 70% feel closer to the company, thanks to content marketing.

What's the big draw for customers and for marketers?

According to the following infographic by Demand Metric, the main reasons for using content marking are that content marketing...

Generates approximately three times as many leads as traditional marketing (per dollar spent).Increases direct sales.Costs 62% less than traditional marketing.Keeps reader attention.Improves brand loyalty.

Convinced that content marketing needs to be high on your company's list of priorities? Then look at the following infographic for details about creating a content marketing strategy. Steps include...

Identifying objectives (such as establishing a benchmark, reviewing marketing objectives, and evaluating the competitive landscape).Understanding buyers.Identifying gaps (such as what content you have and what you need).Building content (such as generating ideas, outlining standards for quality, etc.)Organizing distribution (channels, tactics, etc.)Measuring return on investment (tracking performance, monitoring your audience, reporting on progress).

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 29, 2013 8:46 PM

Good summary, in infographic form, of the state of #contentmarketing, why it is needed, and the process for developing it. Includes useful stats. 

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The Only SEO Resource List You'll Ever Need

The Only SEO Resource List You'll Ever Need | Internet Marketing & Social Media | Scoop.it
There is so much information out there on SEO sometimes it can be hard to find the best of it. Here is the only list you will ever need for SEO articles.
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The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales | Internet Marketing & Social Media | Scoop.it
There are other successful social commerce models besides Pinterest. ;
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3 Strategies to Measure Your Social Media | Social Media Examiner

3 Strategies to Measure Your Social Media | Social Media Examiner | Internet Marketing & Social Media | Scoop.it
Measure social media: learn simple strategies to incorporate into your social media campaigns and see if you’re achieving your objectives.
Ruby's insight:

Good practice to measure engagement by setting up benchmark

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Eight Easy Backlinks from Social Media Profiles | Hostway Web Resources | Hostway Web Solutions

In this post, I will outline a list of social media sites that can provide a great starting point for any link building campaign.
Ruby's insight:

Worth a look check for SM sites with Do-follow Links

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The Complete History Of Social Media [INTERACTIVE INFOGRAPHIC]

The Complete History Of Social Media [INTERACTIVE INFOGRAPHIC] | Internet Marketing & Social Media | Scoop.it
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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Internet Marketing & Social Media | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

 

A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.

 

The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.


Via Lauren Moss
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How 85% Students are Recruited in College from Social Media | All Infographics

How 85% Students are Recruited in College from Social Media | All Infographics | Internet Marketing & Social Media | Scoop.it
Infographic on recruitment in college with the help of social media by college students in job opportunities for dream job with best studying universities

Via Susan Bainbridge
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7 Brilliant Lessons From Social Media Marketing World 2013

7 Brilliant Lessons From Social Media Marketing World 2013 | Internet Marketing & Social Media | Scoop.it
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Internet Marketing & Social Media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Reeda Malik
more...
Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

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How to Perform a Complete SEO Audit for Your Website

How to Perform a Complete SEO Audit for Your Website | Internet Marketing & Social Media | Scoop.it

Doing a complete SEO Audit is not an easy task. You need to approach this from different angles, have a defined structure of what you wish to accomplish and use the right tools to get the job done efficiently.

In the past, only a few experts were able to tackle such a big task. Nowadays, there is so much information on this topic and there are so many free tools available that it has become very practical for any of us to perform complete SEO audits for the sites we own.


Via Frédéric DEBAILLEUL, Brian Yanish - MarketingHits.com
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Ten E-commerce Storytelling Tips - Atlantic BT

Ten E-commerce Storytelling Tips - Atlantic BT | Internet Marketing & Social Media | Scoop.it
If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, April 11, 2013 10:19 PM

E-Commerce Storytelling Tips 1 to 3
It was fun writing this piece. Since covering the first 3 tips ran over 1,000 words Ten E-Commerce Storytelling Tips became a multi-part blog "series".Tips 1 - 3 are covered in this @Atlanticbt post.

The remaining 7 tips will be covered over the next few days.

Brian Yanish - MarketingHits.com's curator insight, April 12, 2013 9:10 AM

Webmaster this article is a must read

Marty gives many great examples that can increase your traffic and conversion rate.

Brian Yanish - MarketingHits.com's comment, April 12, 2013 9:11 AM
I didn't know you're a surfer dude. Lol