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Rescooped by Hemant Yadav from Best Practices For Email Marketing And Affiliate Marketing
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How To Promote Your Content To Target Customers With Email Marketing?

How To Promote Your Content To Target Customers With Email Marketing? | Internet Market | Scoop.it
Content is not one of those things where if you create it, they will come up to. If you do not inform people about your content, they will never be acquainted with it.

Via Manish Dhane
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Rescooped by Hemant Yadav from The MarTech Digest
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10 common email marketing mistakes that kill your response rates - Heinz Marketing

10 common email marketing mistakes that kill your response rates - Heinz Marketing | Internet Market | Scoop.it

"Sometimes I wonder if it weren’t for the mistakes, how would we learn what not to do, and where/how to get better? Below are 10 email marketing mistakes I see made most often. Some good lessons and reminders here!"

 

Summary...

 

1. Writing subject lines at the last minute
2. Unreadable without loading the images
3. Call to action only at the very end
4. Sending from a building or alias (instead of a person)
5. Trickery to drive open or click rates
6. Starting sentences with I & we (instead of you)
7. Writing for yourself without thinking about the audience
8. Using clear spam triggers in subject lines
9. No A/B testing
10. No testing before the send


Via marketingIO
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marketingIO's curator insight, March 18, 2013 6:43 AM

Quick and smart article on the basic snafus associated with email marketing, all of which are completely avoidable with just a bit of effort. We often see #1 and #9 as the biggest issues. Click through for details.


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5 Most Excellent Ideas For Email Advertising Campaign - Alpha Sandesh

5 Most Excellent Ideas For Email Advertising Campaign - Alpha Sandesh | Internet Market | Scoop.it
Efficient communication is the key at each stage of organization failure which can change the balance of your business. One of the most ideal ways to determine the communication problem is to gain the benefits of email advertising campaign.
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Rescooped by Hemant Yadav from Social Media and Internet Marketing
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The 12-Step Landing Page Rehab Program [Infographic]

The 12-Step Landing Page Rehab Program [Infographic] | Internet Market | Scoop.it
Learn how to apply conversion centered design techniques to your landing page conversion funnel using the 12-step landing page rehab program.

Via Manish Dhane
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Richard Stadler's curator insight, March 7, 2013 3:41 AM

Rehab for landing pages

Rescooped by Hemant Yadav from Email Marketing Updates
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7 Reasons Why Direct Mail Is Gaining Popularity

7 Reasons Why Direct Mail Is Gaining Popularity | Internet Market | Scoop.it
Targeted marketing, demographic lists and a variety of marketing materials are among the reason businesses are reconsidering direct mail in their marketing efforts.

Via Niklank Jain
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Niklank Jain's curator insight, March 22, 2013 2:22 AM

7 Reasons Why Direct Mail Is Gaining Popularity

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5 Tips To Create Attractive Email Marketing Offers - Alpha Sandesh

5 Tips To Create Attractive Email Marketing Offers - Alpha Sandesh | Internet Market | Scoop.it
There is a huge difference between email spam and delivering effective email offer.
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How To Promote Your Content To Target Customers With Email Marketing? - Alpha Sandesh

How To Promote Your Content To Target Customers With Email Marketing? - Alpha Sandesh | Internet Market | Scoop.it
Content is not one of those things where if you create it, they will come up to. If you do not inform people about your content, they will never be acquainted with it.
more...
No comment yet.