Internet Hotel Marketing

With this move, Google rendered SEO useless. Frommer's, Lonely Planet, TripAdvisor, Nileguide, Virtual Tourist, Igougo and so on are now buried.

Hoteliers and hospitality brands are re-evaluating the cost of keeping up with evolving teechnology requirements. A hybrid technology model may be the answer.

Expedia recently published an article on tnooz providing 5 tips on how hotels can convert OTA traffic into bookings.  The one tip that stood out to me most

Just like every other element of web design, color palettes follow fads that are constantly evolving. This year’s color trends are as diverse as they are

Want a better website and don’t know where to start? Or, do you think your website changes are out of your control? Many website owners think a better

Value for price is routinely a top driver for guest loyalty, but the question always gets asked – how can hotels raise value without lowering prices?

BERLIN—Representatives from across the hotel operating landscape engaged in a heated discourse Monday during an opening session of the 16th International Hotel Investment Forum. At question was the value of brands—or the lack thereof—as global chains exit out of the ownership business and transition toward asset light.

Last week I took an informal survey and asked a group of hoteliers we work with what the top SEO questions they often hear.

Hotels used to try to keep their guests spending money in the on-site bar, restaurant and spa treatment rooms. Now they're trying to lure them outside. Not that it won't still cost them.

There was a time when the common practice was to try and place all content above the fold. But now, instead of fearing the scroll, web designers and developers

As an online marketing and consulting agency for hotels we get asked a lot of questions regarding SEO and what should be done for the best organic ranking.

Welcome to the empowered buyer: a savvy and dynamic customer, armed with information, multiple options, and devices, and backed up by an ever-expanding network of peers and references,” say Rebecca Lieb and Jeremiah Owyang. “Marketers who fail to learn to reconcile paid, owned, and earned media today will be at a distinct disadvantage in the future.”

In this week’s chart, we learn about the types of challenges faced by marketers when using marketing analytics. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post.

What happened to the authenticity that was promised in the social media? Years of tactics to accumulate meaningless fans and worthless conversations have left no one, not consumers, brands or marketers, better off. ...

The brands that succeed in social media do not take short cuts; they put their nose to the grindstone, focus on their customers and build their social footprints slowly but steadily. Authenticity cannot be bought, nor is it earned with a click of the "like" button. Authentic relationships and authentic conversations matter, and those are still earned the old-fashioned way--with care, shared values and hard work. 

As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur.

Behind the scenes on Facebook Home, get it from the designers: Launch Day: the culmination of thousands of hours of focused, dedicated work; hundreds of scrapped ideas that will never see the light of da…