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Scooped by WIHPhotel onto Internet Hotel Marketing |
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At WIHP we make your TripAdvisor ads generate direct revenue. With an average of 16x ROI - TripAdvisor ads are the most efficient hotel ad placement on the market today. Now with total budget control. You tell us how much you want to spend and our systems make sure you never spend more.
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Constantly developing new ways for hotels to sell their rooms directly, WIHP has just launched Hotel Price Ads connectivity for independent hotels as a pay-per-click model (en...
WIHPhotel's insight:
Released and running for over a year, WIHP was amongst the first connections for independent hotels to advertise on Google Hotel Finder and Google Hotel Price ads. Delete the scoop?
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Lauren Levin of Sabre Hospitality and Greg Bodenlos of Revinate discuss how they determined the the marketing performance of their efforts
WIHPhotel's insight:
There are many measures to determine one's success. Of course there is one measure that determines everyone's success and that's increased bottom line. Most marketers focus on that, or should. Delete the scoop?
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As an online marketing and consulting agency for hotels we get asked a lot of questions regarding SEO and what should be done for the best organic ranking.
WIHPhotel's insight:
Our Traffic Manager covers the basics of SEO for hotels. Instead of finding far fetched ideas, here are simple steps to follow that work. Delete the scoop?
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Topics: The Trend of social media Web Marketing, Social media - OTAs - website - booking path Online Reputation Management Social Media where to focus The Tools of web marketing Q&A Panel Session
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Who should attend? Delete the scoop?
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WIHPhotel's insight:
A little long, but use the cheat-sheet at the end. Next time you're going to select your hotel marketing agency, check these points. And don't take their word for it - go check it. Delete the scoop?
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Welcome to the empowered buyer: a savvy and dynamic customer, armed with information, multiple options, and devices, and backed up by an ever-expanding network of peers and references,” say Rebecca Lieb and Jeremiah Owyang. “Marketers who fail to learn to reconcile paid, owned, and earned media today will be at a distinct disadvantage in the future.”
WIHPhotel's insight:
The best way to get clients is to be everywhere and anywhere. The bigger the target, the easier it is to reach... Delete the scoop?
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In this week’s chart, we learn about the types of challenges faced by marketers when using marketing analytics. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post.
WIHPhotel's insight:
There's a lot of talk about big data, yet 42% say they don't act on the data! We prefer to distill the data to real KPIs which makes acting much easier. Delete the scoop?
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What happened to the authenticity that was promised in the social media? Years of tactics to accumulate meaningless fans and worthless conversations have left no one, not consumers, brands or marketers, better off. ... The brands that succeed in social media do not take short cuts; they put their nose to the grindstone, focus on their customers and build their social footprints slowly but steadily. Authenticity cannot be bought, nor is it earned with a click of the "like" button. Authentic relationships and authentic conversations matter, and those are still earned the old-fashioned way--with care, shared values and hard work.
WIHPhotel's insight:
Following our article about fusion hotel and their success with social media, we should we'd bring forward another review. This one is more critical and takes an interesting slant. Delete the scoop?
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As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur.
WIHPhotel's insight:
Travel searches happen at work and on the go per Google. Well at school as well, (but not sure if these are the ones that pay). Bottom line is, be mobile ready. Delete the scoop?
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Behind the scenes on Facebook Home, get it from the designers: Launch Day: the culmination of thousands of hours of focused, dedicated work; hundreds of scrapped ideas that will never see the light of da…
WIHPhotel's insight:
There are many viewpoints on Facebook Home, but aside from the inherent problems that it may have with privacy, with the concept of having Facebook as the main element of one's phone. But from a design viewpoint its minimalistic and full-screen layout is a feat of a lot of re-thinking how to remove clutter and get the essentials across. Get it from the designers themselves. Delete the scoop?
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It may seem odd but the latest innovations in website design is to have sites that produce bookings. Over the years hotel websites have evolved from being a presentation of the hotel into a tool that increases direct bookings.
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A recent interview with Vincent Ramelli the CEO of WIHP for ITB. Delete the scoop?
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It’s easy to get caught up in the private world of web design, spending too much time playing with the latest CSS tricks, or flipping through the coolest
WIHPhotel's insight:
Invaluable tips for webdesign. Hoteliers and hotel marketers should remember these key points when working out their next website. Delete the scoop?
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Get the actual answers to 100s of Matt Cutts Web Master videos: The Short Cutts
WIHPhotel's insight:
A great summary of the key SEO information from Matt Cutts SEO videos. A great quote "How should SEO be renamed? Search Experience Optimization" very true. Delete the scoop?
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Hoteliers and hospitality brands are re-evaluating the cost of keeping up with evolving teechnology requirements. A hybrid technology model may be the answer.
WIHPhotel's insight:
Marketing: should it be in-house or outsourced? Will a full time staff for a hotel or hotels be enough? Will they be able to manage all aspects? Here is a viewpoint on the technology part. 
Andrew Kraemer's curator insight,
May 16, 7:29 AM
In my humble opinion, the question of managing a proprietary technology system versus managing a technology vendor that provides the same service is answered by understanding who you are more comfortable managing -- a product or a vendor. Delete the scoop?
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Penguin 2.0, advertorials that pass PageRank, attacks on specific spammy areas like 'payday loans' results, more sophisticated link analysis, better detection and reporting of hacked sites, detection and better ranking for people who are industry authorities, refining the Panda algorithm, and better communication to webmasters generally.
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Penguin 2.0 is coming, are you prepared for it? Here's the long version (video) or the short version (synopsis by The Short Cutts). Delete the scoop?
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Expedia recently published an article on tnooz providing 5 tips on how hotels can convert OTA traffic into bookings. The one tip that stood out to me most
WIHPhotel's insight:
It's something we always knew, great hoteliers know it, marketing agencies know it, and the guests know it. Here are some stats of how hotels increase conversion with images. 
Trent Blizzard's curator insight,
May 13, 12:11 PM
Doubling a hotel’s online pictures can result in 4.5% take-up and $3.50 higher ADR. Delete the scoop?
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One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well. It’s a simple mi…
WIHPhotel's insight:
When considering the remake of your website, ensure the webdesigners have read this. Creating an efficient hotel website requires very good storytelling. Delete the scoop?
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Just like every other element of web design, color palettes follow fads that are constantly evolving. This year’s color trends are as diverse as they are
WIHPhotel's insight:
A lot of your hotel's website colors will be determined by your photograhy. However here are some trends of 2013, for inspiration only. Delete the scoop?
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Want a better website and don’t know where to start? Or, do you think your website changes are out of your control? Many website owners think a better
WIHPhotel's insight:
Some simple tips that hoteliers and marketers can use to work out their hotel marketing. Delete the scoop?
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Value for price is routinely a top driver for guest loyalty, but the question always gets asked – how can hotels raise value without lowering prices?
WIHPhotel's insight:
The best way to increase rates, is to increase service. Your ranking and reviews is your strongest way to leverage your ADR. Delete the scoop?
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BERLIN—Representatives from across the hotel operating landscape engaged in a heated discourse Monday during an opening session of the 16th International Hotel Investment Forum. At question was the value of brands—or the lack thereof—as global chains exit out of the ownership business and transition toward asset light.
WIHPhotel's insight:
Anders Nissen of Pandox is rather outspoken and claims that removing brands and using OTAs would be cheaper for him than paying for brands who rely on OTAs... a heated discussion in Berlin. Delete the scoop?
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Social media for hotels, does it work? does it convert? is it a waste of time? and is there any ROI? Should one have a Facebook page? ... the questions go on. Every day somebody has a new opinion o...
WIHPhotel's insight:
Social media... to do or not to do? and if you're going to do it, how should you do it? When is it right and when is it wrong. Some great questions and possibly some answers and examples in this article. Delete the scoop?
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Last week I took an informal survey and asked a group of hoteliers we work with what the top SEO questions they often hear.
WIHPhotel's insight:
While many still try to sell SEO as a secret sauce for hotel marketing, others have realized that hotel SEO isn't magic, it's common sense. 
Igor Tishkin's curator insight,
May 1, 11:11 AM
Особенно меня впечатляет неудержимое желание всех занять ТОП-10 по высоко-частотным запросам, таким как, например, "гостиница в москве". Кажется, почему-то, что именно вот эту гостиницу должны сразу найти в ТОП-10 того же Яндекса, а все остальные 1000 могут "спокойно спать" и "отдыхать в сторонке".
Между тем как достаточно провести простой аудит сайта и анализ конкурентов, составить семантическое ядро запросов - и все становится на свои места. Сразу ясно видно, что самое выигрышное и эффективное для гостиниц - НЧ и СЧ запросы, под которые они с легкостью могут написать статьи и подняться вверх поисковиков. Delete the scoop?
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Hotels used to try to keep their guests spending money in the on-site bar, restaurant and spa treatment rooms. Now they're trying to lure them outside. Not that it won't still cost them.
WIHPhotel's insight:
Experience, experience, experience - they could be the new laws of hotel marketing. Delete the scoop?
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Art Series Hotels, a luxury art-themed hotel chain located in Melbourne, Australia, needed to maximise occupancy rates over their quiet summer period to sell...
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Crazy idea to get people talking and it worked for them. Delete the scoop?
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