Facebook monetizes the past. Twitter the present. Pinterest, by organizing your wishes and dreams, can identify what you might do or buy in the future. That's a model worth $5 billion for the social network with almighty Google in its sights.
Looking for ways to capture the dreamers with targeted ads at the point of intent, all that could be solved by Pinterest. A space to watch.
It’s that time of year again – the period in which we reflect back on 2014 and prepare for what 2015 will bring, and what it’ll mean for hotel marketers. Our new eBook, “Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015,” looks at the core topics that will define 2015 that your hotel can’t afford to miss out on.
While online travel agencies transformed the way we book travel, some hotel brands believe that they should save their best visuals for their website – that could be a big mistake!
Using the billboard effect by sharing all your best images on all channels is important since you want to attract them to your website. But keep some perks on your website so they stay once you got them.
We’ve compiled a thorough list of the top 25 hotel marketing ideas and resources to start getting more visitors to your hotel today. From advertising ideas to social media tips, from review management to visual content. Lots of great information here.
A great collection of 25 hotel marketing tips from all the main influencers of hotel marketing today. WIHP, Buuteeq, TripAdvisor, Skift, Mark Hayward, eRevMax, Xotels and many more. Bookmark this page.
Image-driven platforms such as Instagram have given brands excellent opportunities to show the amazing product or service they offer. Hotels are a great example of businesses that can benefit tremendously from these platforms because they can capture the experiences visitors have at their hotels and share the images with their online audiences.
With no real room inventory, Airbnb has become masters of digital marketing, creating a powerful combination of earned, owned, and paid media to sell the brand. In particular, the company’s “owned media” strategy — its approach to its website, social media, and blog — offers valuable lessons for hotel marketers. Here are three things that hotels can learn from Airbnb.
So much for the primacy of unpaid promotional channels. Buried in a very extensive study earlier this summer by TripAdvisor are two data points that show the disconnect between what travel businesses think matter in potential travelers making a decision to travel, versus what travelers actually think is important while choosing where to go.
We're publishing our own study on the matter shortly but it does seem like peer-to-peer is growing in influence and mainstream is loosing influence.
If you’ve ever wondered how your website is performing compared to the competition, our new Benchmarking reports in Google Analytics will help you find out. Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets.
Independent information that you can use to compare how you're doing and work with your hotel marketing team to improve.
Apple Maps has allowed access by business owners to their map listing. Existing listings are pulled from Yelp, and can then be selected for ownership. After verifying the location’s phone number, the owner can then add details or correct an already-available listing.
While the maps world is ruled by Google, taking control of your business listing on Apple maps can only help the indexing of your page.
What do you do when your client thinks they know everything about SEO but is wrong? The key is to be persuasive, which comes from having a great relationship with your client and telling a convincing story.
We still receive the occasional "alerts" from clients about missing meta-tags on a website page as proof that SEO isn't well done. It has been a while since meta-tags served any purpose. This post, directed to SEO companies contains great information for hoteliers wanting to review their SEO.
What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?
If you want to manage your own AdWord campaigns, try AdWords Express, get set-up quick and manage it yourself. If you've tried that and want more use AdWords, but then we suggest you work with an agency.
As consumers’ purchase behaviors evolve, so must the ways in which brands engage those consumers. Here we share four tips for how brands can win the Zero Moment of Truth (ZMOT) in today’s always-connected, mobile-first world.
Some key points:
1. There are more moments (of truth) than ever
2. ZMOT has become a global behaviour (not just EU/US)
Hotels are evolving to meet this strange new normal. Just as the media, music and publishing industries have been forced to innovate over the past few years, now it's hospitality's turn.
Hotels must design experiences, from finding the hotel online, to the phone call they make, through the check-in process, and check-out plus everything that happens after. These must be designed. Everything is design and it isn't enough to design a hotel or a fancy website.
Metasearch as a concept has been around for some time, but more recently it has become the hottest trend in the travel industry and the new battleground for winning consumers between the Online Travel Agencies (OTAs) and travel suppliers. Indeed metasearch and its potential for Hoteliers has aroused some healthy debate in recent conference venues, such as the one held by HEDNA in Brussels in June.