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Choosing An Open Source Content Management System [Infographic]

Choosing An Open Source Content Management System [Infographic] | Internet Général | Scoop.it
This infographic helps decipher some of the key differences between three of the most popular open source CMS platforms: WordPress, Drupal and Joomla.
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Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook | Internet Général | Scoop.it
How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Sébastien Broquet's insight:

Everyone has big investment plans, progress is still accelerating ;-)

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Decathlon accélère la révolution numérique dans ses magasins

Decathlon accélère la révolution numérique dans ses magasins | Internet Général | Scoop.it
A la rentrée 2014, le distributeur multiplie les innovations dans ses 262 magasins de sport: retrait des commandes Internet, outil Mobistore et étiquettes RFID.
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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Internet Général | Scoop.it

'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.

 

However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

 

As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.

 

Read More At: http://automotiveseo.org/visualization-modern-search-ranking-factors/


Via Antonino Militello
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munozbosch's curator insight, December 31, 2013 4:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 2014 11:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 2014 5:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

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The Revised Marketing Tech Landscape, and The Top 13 Marketing Technology Articles Curated Wednesday, 1/8/14

The Revised Marketing Tech Landscape, and The Top 13 Marketing Technology Articles Curated Wednesday, 1/8/14 | Internet Général | Scoop.it

Scott Brinker, through his leading “The Chief Marketing Technology Blog,” has released a revised version of his Marketing Technology Landscape Supergraphic. Within it, he organizes all marketing technologies as of today into sensible buckets/categories. And it’s a better take on the operating environment than the Gartner Transit Map and the marketing technology LUMAscape.

 

But it raises a larger question: who manages what?

 

There are three candidates to manage all or parts of the landscape: Marketing, Sales and IT. And there are 7 basic buckets of technologies: Internet services, Infrastructure, Marketing Backbone Platforms, Marketing Middleware, Marketing Apps, Marketing Experiences and Marketing Operations.

 

It’s clear that IT should own the bottom layer: Internet services and Infrastructure. Just too tightly intertwined with the IT infrastructure. After that, it gets very cloudy, as you can see ownership reside comfortably with any of those functions. So what’s the tiebreaker?

 

Consider the notion that Technologists provide value to the organization, such as Engineering, Technologists in their own right. Engineers need and have a sound foundation in technology to execute on their tasks, and their value back to the organization is the creation of goods and services that generate profits.

 

How does this apply as a tiebreaker? Marketing Technologists are needed to manage the vast array of technologies, not married to any particular function but married to the mission of delivering value back to the organization. They serve the needs of Marketing and Sales, and they adhere to the guidelines established by IT. They are an entity of themselves. They don’t care as to ownership, rather, they care about delivery.

 

Yes, it’s an Operations function, but a Sales and Marketing Operations function that takes all the technologies and manages them as an integrated, cohesive service back into the VP, Sales and the VP, Marketing. They define requirements based on market demand and react accordingly.

 

Sales uses CRM. Marketing uses MA. Sales and Marketing use email marketing. Marketing uses analytics. Sales will be using CDP. But that doesn’t mean they should manage it.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist http://sco.lt/6ocGsT

-- > Is Your Content Marketing a Failure? (INFOGRAPHIC) - Profs http://sco.lt/8GmwDJ

-- > B2B Lead Blog » The Domino Theory of B2B Content Marketing http://sco.lt/7nCFu5

-- > The Blueprint for a Real Content Marketing Plan - ClickZ http://sco.lt/8TqUCH

-- > What Marketers Say About Content Curation - Profs http://sco.lt/7FlzKz

-- > The best & worst features of marketing automation systems - G2 Crowd http://sco.lt/6v77Wj

-- > How to Find, Assess, and Hire the Modern Marketer - HBR http://sco.lt/9Lqfh3

-- > What Marketing Automation Platform Should We Use? - Brian Hansford http://sco.lt/6tzY9Z

-- > The 7 Elements of Modern Web Design - HubSpot http://sco.lt/86e3MX

-- > 6 Skills You Need To Be A Social Media Professional - Convince & Convert http://sco.lt/6CYvFh

-- > [Infographic] Digital Marketing Trends & Predictions for 2014 | Position⊃2; http://sco.lt/6svHMn

-- > [Infographic] B2B Email Marketing - 2013 Statistics | Position⊃2; http://sco.lt/6m6uFF

-- > Make Your Team Smarter Overnight: 5 Brain-Based Tools - Forbes http://sco.lt/8x12rR

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Clueless Law Enforcement Try to Track Down IP Address Users | TorrentFreak

Clueless Law Enforcement Try to Track Down IP Address Users | TorrentFreak | Internet Général | Scoop.it
Among the responsibilities of the non-profit RIPE NCC organization is to hand out IP addresses in Europe.
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Les CMS les plus utilisés par les 20 premiers blogs français

Les CMS les plus utilisés par les 20 premiers blogs français | Internet Général | Scoop.it
Quels sont les CMS des 20 premiers blogs en France ? Leur radiographie révèle aussi leurs serveurs web et outils de cache, mais aussi leurs solutions de partage social et de Web Analytics.
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Google Chrome : la part de marché s'envole en France

Google Chrome : la part de marché s'envole en France | Internet Général | Scoop.it
D'après AT Internet, Chrome a atteint en France une part de marché record de 27,2%. Plus que 0,3 point le sépare d'IE sur le territoire.
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2015 B2B Content Marketing Benchmarks, Budgets, and Trends

2015 B2B Content Marketing Benchmarks, Budgets, and Trends | Internet Général | Scoop.it
Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...
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The Periodic Table of IoT

The Periodic Table of IoT | Internet Général | Scoop.it
The 141 companies, VCs, private equity firms, angels, accelerators, and acquirers engaged in the Internet of Things space that you should know.
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L’Oréal envisage le lancement de 200 sites web dans les 10 années à venir - RetailDetail

L’Oréal envisage le lancement de 200 sites web dans les 10 années à venir - RetailDetail | Internet Général | Scoop.it
Le géant des cosmétiques français L’Oréal va lancer 200 sites web et webshops dans les dix années à venir.
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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | Internet Général | Scoop.it
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).

Via marketingIO
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Abraham Geifman's curator insight, January 7, 2014 12:53 PM

Les comparto el mapa "acualizadísimo" del Marketing Digital para este 2014. Recomiendo revisarlo pues genera varias ideas de servicios digitales que podemos utilizar.

Jean-Marie Grange's curator insight, January 8, 2014 10:23 AM

All the actors and providers of new marketing technology

Ally Greer's curator insight, January 8, 2014 3:31 PM

Now that's a lot of marketing technology. Like @marketingIO, hopefully will have the time to dig deeper into this over the next few days, and looking forward to finding some awesome new tools and tech.

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"Connected moms", quelles consommatrices sont-elles ?

"Connected moms", quelles consommatrices sont-elles ? | Internet Général | Scoop.it
Comment le numérique modifie-t-il les comportements d'achat des cyberacheteuses mères de famille ? Réponses avec "Connected moms", dans la collection JDN Premium.
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Infographie : Social login : Google+ occupe désormais la deuxième place

Infographie : Social login : Google+ occupe désormais la deuxième place | Internet Général | Scoop.it
Le social login permet de s'enregistrer sur un site web en utilisant son profil sur un réseau social, ce qui permet aux marketeurs d'avoir accès à de nombreuses informations. Cette pratique est de plus en plus répandue sur le Net et le mobile.
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10 chiffres sur la réalité des usages des internautes

10 chiffres sur la réalité des usages des internautes | Internet Général | Scoop.it
Quelle utilisation les gens font-ils d'Internet, comment y ont-ils accès et par quel biais les start-ups sont-elles en train de modifier progressivement notre comportement sur la toile ?
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