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WEBOLUTION!
1960 to 2030, connected to internet!
Curated by Jimi Paradise
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Rescooped by Jimi Paradise from Curation Revolution
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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | WEBOLUTION! | Scoop.it
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.

 

Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp, Martin (Marty) Smith
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Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
Rescooped by Jimi Paradise from business analyst
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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | WEBOLUTION! | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss, michel verstrepen
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