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WEBOLUTION!
1960 to 2030, connected to internet!
Curated by Jimi Paradise
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This week in social media: Facebook, Foursquare, Google, Pinterest

This week in social media: Facebook, Foursquare, Google, Pinterest | WEBOLUTION! | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
This week, Facebook introduced its new Facebook for Business platfo

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 27, 2013 3:53 AM

A lot happened in the social media world again this week!

- ‪Facebook‬ introduced its new Facebook for Business page and revealed some incredible usage numbers. 

- ‪Foursquare‬ extended its ad offering to small businesses.

- ‎Google‬ now accounts for 25% of traffic in the US!

- New features are coming to ‪Pinterest‬

- And more.

What's your favorite news? 

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5 claves de los entornos personales de aprendizaje (PLE) en la práctica docente

5 claves de los entornos personales de aprendizaje (PLE) en la práctica docente | WEBOLUTION! | Scoop.it

Via Manuel Gil , Aguilera, juandoming
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Maria Marcela Rinessi's comment, May 5, 2013 6:19 PM
Hola y disculpen pero no entiendo nada cual es el problema incurrí en algún error???'
Agora Abierta's curator insight, December 27, 2013 11:24 AM

PLE para docentes en el aula

Mónica Beloso's curator insight, February 2, 8:42 AM

Interesante representación de los Entornos Personales de Aprendizaje en la práctica docente.

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Social Media Influencers: What Marketers Must Know | Heidi Cohen

Social Media Influencers: What Marketers Must Know | Heidi Cohen | WEBOLUTION! | Scoop.it
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers.

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Facebook Pages Are a Bad Investment for Small Businesses - Forbes

Facebook Pages Are a Bad Investment for Small Businesses - Forbes | WEBOLUTION! | Scoop.it

In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.

 

The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.

 

Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.


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Catherine Luense's curator insight, January 25, 2013 6:11 AM

I agree with Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?

Martin Gysler's comment, January 26, 2013 10:56 AM
Catherine thank you for your information. It's interesting to hear that you had problems with the conversion of your Facebook profile. I had never heard this information, maybe because I've never done this work for me or another. With regard to marketing opportunities, they may vary depending on the target audience. To say that Twitter is better than Facebook or another platform, remains difficult in my opinion.
Martin Gysler's comment, January 26, 2013 11:00 AM
Of course Ted, it's also an approach. I think everyone should make his choice according to his opinion.
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Facebook Under Siege: Will It Ever Grow Up?

Facebook Under Siege: Will It Ever Grow Up? | WEBOLUTION! | Scoop.it
Despite Facebook's Harvard-dorm-room roots, the company's M.O. is more stubbornly childish than post-collegiate.

Via Cendrine Marrouat - www.socialmediaslant.com
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Building Your Business On Facebook Is Insanity

Building Your Business On Facebook Is Insanity | WEBOLUTION! | Scoop.it

"This was so predictable it’s not even funny.

 

In case you’ve missed the chatter of the last few weeks, lots of small business are angry because they suspect Facebook is now restricting the access they get to their ‘fans’ through the platform by up to 40%… unless they pay up."


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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | WEBOLUTION! | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss, Firas Ghunaim, Khaled El Ahmad, Salah ALhaj Ahmed
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Social media news: Facebook, Google Plus, Pinterest and Twitter

Social media news: Facebook, Google Plus, Pinterest and Twitter | WEBOLUTION! | Scoop.it
Here is a quick roundup of the latest happenings in the social media world.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's comment, July 11, 2012 5:30 AM
Thank you for sharing my article!
Cendrine Marrouat - www.socialmediaslant.com's comment, July 11, 2012 12:32 PM
Thank you for sharing my article!
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Does Your Branded Franchise Need Its Own Social Media Strategy?

Does Your Branded Franchise Need Its Own Social Media Strategy? | WEBOLUTION! | Scoop.it

Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .


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6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | WEBOLUTION! | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.

 

I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.

 

**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.

 

Here's an excerpt:

 

The Social Media Universe

 

Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.

 

The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.

 

Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"

 

See article and infographics here: [http://bit.ly/zGYnAN]


Via janlgordon, Chuck Bartok
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janlgordon's comment, January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 1:08 PM
Thanks again for posting this information
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Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic]

Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic] | WEBOLUTION! | Scoop.it
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 21, 2013 10:51 AM

Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule. 

Combine this graphic with the "when to post" graphic I just pinned to ScentTrail Social http://pinterest.com/pin/204139795581877124/  

ScentTrail on Pinterest: http://pinterest.com/scenttrail/  

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Using Facebook Graph Search For Business

Using Facebook Graph Search For Business | WEBOLUTION! | Scoop.it
How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for!  The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones.

Via Martin Gysler, Anne Thomas
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Martin Gysler's curator insight, February 18, 2013 9:07 AM

I look forward to try this new tool.


This post has an interesting approach from Facebook graph search for business and shows the real potential from the tool.

 

Let me know what you think, and if in your opinion this tool will be a plus for you and your business.

Gwynne Wade's curator insight, February 19, 2013 8:46 AM

A well written article on the new Facebook Graph search and how you can use it for your business.

Martin Gysler's comment, February 19, 2013 2:58 PM
I'm glad you like it Gwynne ;-)
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Irish and German regulators confirm: Facebook has deleted all facial recognition data for EU users

Irish and German regulators confirm: Facebook has deleted all facial recognition data for EU users | WEBOLUTION! | Scoop.it
After examining parts of Facebook’s source code, the Irish Data Protection Commissioner (DPC) and a German data protection regulator have both confirmed that the social network has ...

Via Gust MEES
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Gust MEES's curator insight, February 7, 2013 11:02 AM

Privacy matters!!!

 

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Facebook Graph Search ~ Grease n Gasoline

Facebook Graph Search ~ Grease n Gasoline | WEBOLUTION! | Scoop.it
Facebook Graph Search ( facebook, facebook timeline, Facebook Graph Search ) - Facebook Launches Graph Search, A Social Search Engine, With Bing Partnership Link to Facebook Graph Search

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Grease N Gasoline's curator insight, January 16, 2013 7:58 AM

http://hydro-carbons.blogspot.com/2013/01/facebook-graph-search.html ;
Facebook Graph Search ~ Grease n Gasoline Like us https://www.facebook.com/hydrocarbons ;
FOLLOW OUR VIDEOS
http://vehi.cl/c  
Discover our Stumbles
http://www.stumbleupon.com/stumbler/greasengasoline ;
Facebook Graph Search, Facebook, Facebook timeline, Facebook Graph Search, Facebook Launches Graph Search, A Social Search Engine, With Bing Partnership, Link to Facebook Graph Search

Richard Braggs's curator insight, April 12, 3:32 AM

There’s never been a better time to be in advertising, and there’s never been a worse time. This is great post here about Facebook Graph Search, loved it!


http://facebookpvastore.codename-like.com

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A Simple Breakdown of All Your Facebook Advertising Options

A Simple Breakdown of All Your Facebook Advertising Options | WEBOLUTION! | Scoop.it

Facebook Ad or Sponsored Story? Cost per click or cost per impression? This blog post gives you the lowdown on Facebook's ever-changing advertising options . . .


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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | WEBOLUTION! | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss, michel verstrepen
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | WEBOLUTION! | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler, Heiko Idensen, Tom George
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Why are Brands Shutting Their Facebook Stores?

Why are Brands Shutting Their Facebook Stores? | WEBOLUTION! | Scoop.it

Brands are aborting their early efforts at what became known as F-commerce. But why leave so soon? . . .


Via David Blundell, Namita Patel
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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | WEBOLUTION! | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]

 

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

 

Anyway, enough of my rant, here’s how you do it

 

Read more: http://bit.ly/x0t3pO


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Facebook Use Affects Mood Differently To Stress And Relaxation

Facebook Use Affects Mood Differently To Stress And Relaxation | WEBOLUTION! | Scoop.it

Researchers measured people's physical and psychological responses while they used Facebook, performed a stressful task, or just relaxed, and found each of these activities appears to have a different effect on mood and arousal.


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