You could be the owner of a business and regardless of the size of your business you can take advantage of Foursquare to successfully divert the necessary traffic to your website and increase sales.
Via Bruce Johnston
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Sep 26, 2011
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Rescooped by Jimi Paradise from Business Wales - Socially Speaking onto WEBOLUTION! |
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Via Bruce Johnston
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If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....
...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well. Do you need content marketing software? The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms.... Via Jeff Domansky 
Jeff Domansky's curator insight,
April 7, 5:39 PM
In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start. Delete the scoop?
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Content marketing that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that can drive success for both parties.
When I discuss our content marketing plans — and our budget — I make a point of letting all publishers know that my goal is to become a partner with them. And if you talk to anyone I’ve purchased advertising from, many of them have not only become good friends, but we’ve also helped each of our businesses grow in the process.
The ad placements are just one part of a three-legged media stool that combines paid, earned, and owned media. This convergence helped create a simple content marketing strategy that led us to start thinking about publishers in a whole new way while putting an end to interruptive advertising.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 18, 5:02 PM
A really valuable look at integrated marketing strategies from Rob Yoegel. Are you using all three -- paid, owned and earned? Delete the scoop?
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The Online Journalism Review(OJR) has always been a valuable resource for insight into the transition from traditional into digital journalism.
It’s ironic their website relaunch suffers some of the same challenges as traditional media moving to digital....
... I like the new look and several of the new features. What’s baffling is the lack of social media best practices for this “online” journalism review.
What’s missing?... Via Jeff Domansky
Jeff Domansky's curator insight,
March 26, 6:15 PM
Fresh new look without social engagement and currency so far. Delete the scoop?
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Include Foursquare as part of your social media marketing strategy