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Sep 26, 2011
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Rescooped by Jimi Paradise from Coaching de l'Intelligence et de la conscience collective onto WEBOLUTION! |
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L'intelligence collective ne peut se mettre en place sans l'intelligence collaborative (150 outils d'IC)
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Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.
"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."
"...some insights from our latest research:
-> 90% of consumers begin a task on one device and then complete it on another device.
-> Smartphones are by far the most common starting point for this sequential activity.
-> TV no longer commands our full attention.
-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.
In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.
Recommended. Both for the info as well as for its presentation and design approach. 9/10
Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/
Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/
Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/
(Found via Alessio Carciofi)
Via Robin Good, juandoming 
Joan Stewart's curator insight,
December 26, 2012 7:35 AM
Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.
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150 outils c'est le recensement que l'IFIC a fait sur les outils d'intelligence collective. (60 % ancrés dans le social et 40 % ancrés dans les processus)
C'est normal qu'il y ait un accroissement formidable d'outils développant la cohésion sociale dans le contexte de crise, mais l'intelligence collective ne peut faire sans une cohésion opératoire provenant de l'intelligence collaborative et économique. Tout l'art est la mise en place d'un juste équilibre entre cohésion sociale et cohésion opératoire.
Nous devons apprendre à collaborer avec le consultants, les conseils, les formateurs, et les coachs, les psys, les thérapeutes sociaux, les facilitateurs, etc....
L'intelligence collective ne peut se mettre en place sans une véritable ingénierie technique et sociale. Une ingénierie qui allie la gestion du temps, la performance et le développement progressif de l'IC. C'est un travail de longue haleine car cela demande un changement profond dans la psyché collective et individuelle. Hors celle-ci ne peut se faire sans l'aval de l'individu.
En général cela peut prendre 5 à 10 ans pour mener une véritable transformation profonde de l'organisation. D'où le besoin pour les entreprises de créer une véritable direction de la transformation.