Pinterest is one of the fastest growing social media networks – taking only 3 years to reach 25 million users – and yet it is still underutilized by content marketers. Despite being dependant on your target demographic, Pinterest can be an enormous source of traffic, and is compatible to more industries than you might think.
As a content marketer for my company, I’ve spent a lot of time analyzing how I could best make use of the Pinterest platform to reach out to new audiences within my niche. As a result, I’ve discovered a few ways you can fit Pinterest to your demographic while also developing a significant following.
Pinterest may still be an undervalued community, but the quality and volume of traffic to expect because of it can no longer be ignored. Here’s how Pinterest is changing online marketing and how you can use it to your advantage.
Via Maria Cristina Terenzio