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3 slightly crazy ideas for Twitter to monetize television

3 slightly crazy ideas for Twitter to monetize television | WEBOLUTION! | Scoop.it
3 slightly crazy ideas for Twitter to monetize television...

 

There’s no debate that Twitter is the most popular second-screen experience on the planet. A Nielsen report released earlier this week found that as many as one-third of Twitter’s active users tweet about television. “Twitter has become the second screen experience for television,” concludes Deirdre Bannon, VP of social media at Nielsen.

However, the connection between Twitter and TV ratings remains murky and indirect, which makes monetization a challenge. But what if Twitter closed that loop while opening up a new world of advertising? What if it became a true, connected “interactive layer” across television?

Just for fun, let’s explore a few possibilities. (For the record, I have no inside knowledge.)

 

1. Twitter as remote control

 

What if Twitter integrated remote control functionality into its app — not as a replacement for your remote, but as an extension? For example, if you see a tweet from a friend that references a TV show — and that show is currently on the air where you live — the tweet could display a “watch now” option that physically changes the channel. Similarly, by matching hashtags and account handles with TV shows, Twitter could display “TV trends” that tie to shows currently on the air in your time zone. Again, tap to watch.

As users tune to them straight from the app, the action is then tracked across organic tweets, promoted tweets and promoted “TV trends,” gathering real data to justify the ROI of both Twitter buzz and its ad products. But on a larger scale, the app would know what you’re watching, enabling Twitter to work with TV partners to offer synchronized advertising across both screens. Those second-screen ads would also track audience interaction, opening up the promise of interactive advertising at scale.

But before we get ahead of ourselves, there are a few challenges here. Twitter would have to cut deals with cable, satellite and IPTV companies (MVPDs) to ensure that the app can communicate seamlessly with set-top boxes (since iOS devices currently do not have IR outputs.) This is already happening with a handful of MVPDs with a few second-screen startups, but the trick would be doing these deals at scale. There’s also the challenge of scaling that behavior across Twitter apps.

2. “Twitter TV Connect”

 

So what if something we’ll call “Twitter TV Connect” became the “Intel Inside” for set-top boxes and entertainment consoles? Or the social version of TV Everywhere? Imagine for a moment that a partner MVPD promotes “Twitter TV Connect” as part of the core subscriber experience, asking viewers to connect their Twitter accounts to unlock new social features in the program guide and within the MVPDs phone and tablet apps, as well. Viewers could also configure their Twitter apps with a zip code and their TV service to tie the two together. Twitter provides content streams while providing partners with unprecedented social TV data. Twitter gets remote control access as well as the ability to collect data on the partner’s Twitter experiences in context of the show users are watching at the time.

As many in the TV business know, a deal of this nature carries a fair amount of complexity, especially when you bring advertising into the picture. MVPDs understand the tremendous economic potential of the second screen, and they’re already cutting their own deals and ramping up product development. If they’re enabling Twitter to deliver synchronized ads at scale, it’s a good guess that they’ll want a cut of the action.

3. Tag your TV show with Twitter

There’s also another approach that has fewer dependencies and seems to be a better match with Twitter’s product strategy: automatic content recognition (ACR). While watching TV with your Twitter app, you could tap a button that listens to your TV set’s audio, identifies the TV show and automatically filters the Twitter experience to correspond with the show on the air. Twitter has already been curating big TV events through special hashtag pages on Twitter.com, and you could imagine an automated version that applies to the long-tail of on-air television — think “Discovery” tab in context of the show you’re watching.

This requires no complex deals, no authentication and many users have aleady become accustomed to “tagging” or “checking in” to what they’re watching on TV via apps like Shazam, GetGlue and IntoNow. While not as direct as a data source as a remote control, Twitter would know what you’re watching — and at what point in the show. This opens up the world of synchronized interactive ads tied (or counter-programmed!) to the show on the air. It could also surface those “TV trends,” too.

The trick, as always, is getting the behavior to scale. Like GetGlue and Viggle, it could offer social validation and digital rewards. Or similar to Shazam, Twitter could work with TV shows to offer exclusive content inside these show-specific Tweet streams. Shows would urge viewers to “tag” the show from Twitter — think of it as a natural evolution of the on-air hashtag — to access the curated experience with exclusive content. In exchange, the shows are granted access to second-screen data around the broadcast. In larger deals that leverage that data, networks could extend on-air ad campaigns onto Twitter’s second screen, creating a true interactive ad experience with a social-savvy audience.

This wouldn’t work well for on-demand and DVR’d playback, but Twitter’s sweet spot has always been live viewing and shared experiences (which attract a disproportionate level of advertising interest these days.) It also leverages Twitter’s current relationships with the broadcast and cable networks.

Sure, all three of these ideas have their challenges. But if all this seems far-fetched, then I invite you to examine Twitter’s recent talent acquisitions from the TV space, most recently the former president of News Corp, Peter Chernin. Clearly, monetizing this social layer over TV is a top strategic priority, and the most effective method is to connect the dots between tweets and viewing.

 


Via Virginie Colnel
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JIMIPARADISE: 3 anni di tumblr! - JHP by Jimi Paradise™

JIMIPARADISE: 3 anni di tumblr! - JHP by Jimi Paradise™ | WEBOLUTION! | Scoop.it
Jimi's tumblr birthday!
Jimi Paradise's insight:

Compleanno un pò in sordina per il Jimi-tumblr a giugno... Non ero dell'umore giusto... Ma 3 anni son pur sempre un traguardo importante! - See more at: http://jimihendrixinparadise.blogspot.it/2014/07/jimiparadise-3-anni-di-tumblr.html?utm_source=BP_recent&utm-medium=gadget&utm_campaign=bp_recent#sthash.Z0pl5fYl.dpuf

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Flipboard - 1.000 grazie da JIMI e STILL ♥♥♥ - JIMI PARADISE™

Flipboard - 1.000 grazie da JIMI e STILL ♥♥♥ - JIMI PARADISE™ | WEBOLUTION! | Scoop.it
Grazie per i nostri primi 1.000 follower su Flipboard
Jimi Paradise's insight:

Autocelebrazione

Boom in questi giorni per le ns. pagine Flipboard e Scoop.it!!!


Non possiamo fare altro che ringraziarvi a cercare di fare sempre meglio per voi, visto l'affetto che continuate a dimostrarci...
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Feedly, Flipboard e gli altri: come leggere JIMIPARADISE su smartphone e tablet! - JP EXTRA!

Feedly, Flipboard e gli altri: come leggere JIMIPARADISE su smartphone e tablet! - JP EXTRA! | WEBOLUTION! | Scoop.it
Jimi Paradise's insight:

Feedly, Flipboard e gli altri: come leggere JIMIPARADISE su smartphone e tablet! - See more at: http://jhpextra.blogspot.it/2014/07/feedly-flipboard-e-gli-altri-come.html#sthash.oDRdQ00u.dpuf

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#COMICON 2014: tutte le novità e i #trailer - JIMI PARADISE™

#COMICON 2014: tutte le novità e i #trailer - JIMI PARADISE™ | WEBOLUTION! | Scoop.it
#COMICON 2014: tutte le novità e i #trailer
Jimi Paradise's insight:

COMI-CON 2014: ormai è questa la parolina magica... L'evento dove si sa cosa sarà delle principali Serie TV e filmoni in arrivo... Ecco il resoconto secondo il JHP grazie a un misterioso inviato... :P - See more at: http://jimihendrixinparadise.blogspot.it/2014/07/comi-con-2014-novita-trailer.html#sthash.9JsV5RRk.dpuf

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Nicki Minaj, l'Anaconda e le prese per il CULO! - JIMI PARADISE™

Nicki Minaj, l'Anaconda e le prese per il CULO! - JIMI PARADISE™ | WEBOLUTION! | Scoop.it
Nicki Minaj, il nuovo album è Anaconda
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LOL
Non ditemi che siete tra i pochi che si sono persi la cover del nuovo album di Nicki Minaj, ANACONDA!?!
Bhe, non vi siete persi/e nulla se avete i miei stessi gusti... Ovviamente la cover è diventata virale e la rete si è sbizzarrita:

- See more at: http://jimihendrixinparadise.blogspot.it/2014/07/nicki-minaj-anaconda.html#sthash.VExt5VJ1.dpuf

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Chris Pratt fa il pieno: sarà protagonista di Avatar 2 e Star Trek! - JHP by Jimi Paradise™

Chris Pratt fa il pieno: sarà protagonista di Avatar 2 e Star Trek! - JHP by Jimi Paradise™ | WEBOLUTION! | Scoop.it
Chris Pratt sarà protagonista di Avatar 2 e Star Trek!
Jimi Paradise's insight:
Colpaccio per l'attore protagonista del kolossal in arrivo targato MARVEL: Guardians of the Galaxy! Chris Pratt, infatti, sarà l'interprete di Jake Sully in Avatar 2 e il protagonista di un reboot della saga di Star Trek! - See more at: http://jimihendrixinparadise.blogspot.it/2014/07/chris-pratt-avatar.html#sthash.bhujQsyQ.dpuf
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Jimi Paradise's curator insight, July 16, 1:42 PM

Colpaccio per l'attore protagonista del kolossal in arrivo targato MARVEL: Guardians of the Galaxy! Chris Pratt, infatti, sarà l'interprete di Jake Sully in Avatar 2 e il protagonista di un reboot della saga di Star Trek! - See more at: http://jimihendrixinparadise.blogspot.it/2014/07/chris-pratt-avatar.html#sthash.bhujQsyQ.dpuf

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JIMIPARADISE

JIMIPARADISE | WEBOLUTION! | Scoop.it
By Jimi Paradise | Jimi Paradise created a magazine on Flipboard. “JIMIPARADISE” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “Jimi Paradise”.
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Jimi Paradise on FLIPBOARD! For smartphones & tablet!

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5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | WEBOLUTION! | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →
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Linkstant- The Easy way to Track Your Backlinks Immediately - Seo Sandwitch Blog

Linkstant- The Easy way to Track Your Backlinks Immediately - Seo Sandwitch Blog | WEBOLUTION! | Scoop.it

Via Joy Bhattacharya
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Il Doodle di Google di oggi dedicato a Gianbattista Tiepolo - JHP by Jimi Paradise™

Il Doodle di Google di oggi dedicato a Gianbattista Tiepolo - JHP by Jimi Paradise™ | WEBOLUTION! | Scoop.it
Google Doodles dedicated to arts
Jimi Paradise's insight:

Siamo già in clima da Grande Bellezza - mania?!? Boh... Speriamo comunque che ci sia non dico un nuovo Rinascimento, ma almeno un ritorno di interesse verso in nostro Bel Paese... :) - See more at: http://jimihendrixinparadise.blogspot.it/2014/03/google-doodle-tiepolo.html#sthash.7pTygZqV.dpuf

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Into Dakness - TONNOPENSIERO™

Into Dakness - TONNOPENSIERO™ | WEBOLUTION! | Scoop.it
Chiusura e apertura mentale in ognuno di noi
Jimi Paradise's insight:

Ho trovato una sorta di chiusura mentale in chi non legge fantascienza...

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Le interviste di Jimi Paradise - JHP by Jimi Paradise™

Le interviste di Jimi Paradise - JHP by Jimi Paradise™ | WEBOLUTION! | Scoop.it
Intervista a Jimi Paradise, autore di un (quasi) omonimo blog e tra i fondatori della principale community Facebook dedicata ai blogger gay
Jimi Paradise's insight:
C'è un luogo fantastico e misterioso nel mondo interiore di ognuno di noi...

Ok, basta, ca**ate, le nostre interviste son talmente tante e belle che la redazione del JHP ha deciso di creare un grazioso archivio su tumblr:

- See more at: http://jimihendrixinparadise.blogspot.it/2014/02/le-interviste-di-jimi-paradise.html#sthash.jFP7Vdr4.dpuf

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Jimi Paradise's curator insight, February 15, 1:16 PM
C'è un luogo fantastico e misterioso nel mondo interiore di ognuno di noi...

Ok, basta, ca**ate, le nostre interviste son talmente tante e belle che la redazione del JHP ha deciso di creare un grazioso archivio su tumblr:

- See more at: http://jimihendrixinparadise.blogspot.it/2014/02/le-interviste-di-jimi-paradise.html#sthash.jFP7Vdr4.dpuf

Jimi Paradise's curator insight, February 15, 1:17 PM
C'è un luogo fantastico e misterioso nel mondo interiore di ognuno di noi...

Ok, basta, ca**ate, le nostre interviste son talmente tante e belle che la redazione del JHP ha deciso di creare un grazioso archivio su tumblr:

- See more at: http://jimihendrixinparadise.blogspot.it/2014/02/le-interviste-di-jimi-paradise.html#sthash.jFP7Vdr4.dpuf

Jimi Paradise's curator insight, February 15, 1:17 PM
C'è un luogo fantastico e misterioso nel mondo interiore di ognuno di noi...

Ok, basta, ca**ate, le nostre interviste son talmente tante e belle che la redazione del JHP ha deciso di creare un grazioso archivio su tumblr:

- See more at: http://jimihendrixinparadise.blogspot.it/2014/02/le-interviste-di-jimi-paradise.html#sthash.jFP7Vdr4.dpuf

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Barbarella: ci sarà il remake! - JHP by Jimi Paradise™

Barbarella: ci sarà il remake! - JHP by Jimi Paradise™ | WEBOLUTION! | Scoop.it
Barbarella è un film del 1968 diretto da Roger Vadim. È una commedia fantascientifica tratta dall'omonimo fumetto di Jean-Claude Forest, adattato dal regista con Terry Southern.
Jimi Paradise's insight:
Chissà se Jane Fonda sarà contenta? Barbarella avrà un remake, ma solo online...



Amazon Studios, infatti, finanzierà la produzione di un episodio pilota che riprenderà il personaggio interpretato da Jane Fonda nel film del 1968 e verrà reso disponibile sulla nuova piattaforma online Amazon Instant Video.

- See more at: http://jimihendrixinparadise.blogspot.it/2014/02/barbarella-remake.html#sthash.JoNacBMj.dpuf

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Feedly, Flipboard e gli altri: come leggere JIMIPARADISE su smartphone e tablet! - JP EXTRA!

Feedly, Flipboard e gli altri: come leggere JIMIPARADISE su smartphone e tablet! - JP EXTRA! | WEBOLUTION! | Scoop.it
Jimi Paradise's insight:

Feedly, Flipboard e gli altri: come leggere JIMIPARADISE su smartphone e tablet! - See more at: http://jhpextra.blogspot.it/2014/07/feedly-flipboard-e-gli-altri-come.html#sthash.eSaxbnRk.dpuf

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Roma e l'EUR... Secondo Fellini - TONNOPENSIERO™

Roma e l'EUR... Secondo Fellini - TONNOPENSIERO™ | WEBOLUTION! | Scoop.it
Roma e l'EUR... Secondo Fellini
Jimi Paradise's insight:

In questo raro documento del 1972 Federico Fellini, intervistato da Luciano Emmer, parla del quartiere metafisico. O meglio, così descrive l'EUR, il quartiere voluto da Mussolini per l'Esposizione Universale del 1942 e chiamato allora E42, quartiere che avrebbe dovuto celebrare le vittorie del nuovo impero italiano.

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WONDER WOMAN: Gal Gardot, esce la prima FOTO! - JIMI PARADISE™

WONDER WOMAN: Gal Gardot, esce la prima FOTO! - JIMI PARADISE™ | WEBOLUTION! | Scoop.it
Gal Gardot è Wonder Woman! La prima foto ufficiale!
Jimi Paradise's insight:
Sarà... Ma il mio cuore è  tutto per Linda Carter!!!

- See more at: http://jimihendrixinparadise.blogspot.it/2014/07/wonder-woman-gal-gardot.html#sthash.6TscgsEd.dpuf

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Batman Vs. Superman: prime foto del costume di Ben Affleck - Jimi Paradise™

Batman Vs. Superman: prime foto del costume di Ben Affleck - Jimi Paradise™ | WEBOLUTION! | Scoop.it
Batman Vs. Superman: Dawn of Justice - prime foto ufficiali
Jimi Paradise's insight:
Warner Bros ha rilasciato la prima foto ufficiale di Ben Affleck nelle vesti del supereroe pipistrellato in Batman Vs. Superman: Dawn of Justice...
Orecchiette corte e espressione mesta per questo mash-up-cinematografico dall'aria cupa...
Mark Hamill, invece, intervistato dalla BBC, ha sfoggiato la barba (vera) che sfoggerà in Star Wars: Episode VII, dove tornerà a interpretare Luke Skywalker (senza una mano a quanto pare...)

- See more at: http://jimihendrixinparadise.blogspot.it/2014/07/batman-vs-superman-prime-foto.html#sthash.rn6VQiF9.dpuf

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JHP Summer Contest 2014 al via! Aspettiamo le tue foto! - JHP eXtra!

JHP Summer Contest 2014 al via! Aspettiamo le tue foto! - JHP eXtra! | WEBOLUTION! | Scoop.it
Jimi Paradise's insight:
Maggiori informazioni:
SUMMER CONTESTS 2014
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Shikasta di Doris Lessing - Space Opera

Shikasta di Doris Lessing - Space Opera | WEBOLUTION! | Scoop.it
Primo libro del ciclo di Canopus in Argos, è un romanzo di fantascienza. Quella fantascienza di contorno alla Le Guin (ciclo dell'Ecumene), dove un impero stellare avanzato controlla e studia società meno evolute...
Jimi Paradise's insight:
E' uscito oggi (un pò in ritardo rispetto alla data preannunciata) Shikasta del premio Nobel Doris Lessing.


Primo libro del ciclo di Canopus in Argos, è un romanzo di fantascienza. Quella fantascienza di contorno alla Le Guin (ciclo dell'Ecumene), dove un impero stellare avanzato controlla e studia società meno evolute...

- See more at: http://operaspaziale.blogspot.it/2014/03/shikasta-di-doris-lessing.html#sthash.d72QDIiZ.dpuf

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Imperi stellari: l'HONORVERSE di David Weber - Space Opera

Imperi stellari: l'HONORVERSE di David Weber - Space Opera | WEBOLUTION! | Scoop.it
Honor Harrington è ufficiale della marina manticoriana, organismo di difesa del piccolo ma agguerrito Regno di Manticore. Questo regno stellare deve combattere l'espansione di un ingombrante vicino: la Repubblica Popolare di Heaven, affamata di potere e denaro e con le casse sempre vuote per le imponenti spese militari... Una similarità con la Cina?
Jimi Paradise's insight:

Honor Harrington è ufficiale della marina manticoriana, organismo di difesa del piccolo ma agguerrito Regno di Manticore. Questo regno stellare deve combattere l'espansione di un ingombrante vicino: la Repubblica Popolare di Heaven, affamata di potere e denaro e con le casse sempre vuote per le imponenti spese militari... Una similarità con la Cina? Forse non per quanto riguarda le casse vuote... - See more at: http://operaspaziale.blogspot.it/2014/03/imperi-stellari-honorverse-weber.html#sthash.nL1K9zPX.dpuf

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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | WEBOLUTION! | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
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Rescooped by Jimi Paradise from -thécaires | Espace musique & cinéma
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Google Music Timeline : une chronologie interactive dédiée à la musique

Google Music Timeline : une chronologie interactive dédiée à la musique | WEBOLUTION! | Scoop.it

Google aime bien lancer de temps en temps de nouveaux services ou de nouvelles expérimentations. La firme vient justement de frapper un grand coup avec Music Timeline.

La musique est en constante évolution et nous assistons fréquemment à l’émergence de nouveaux genres, ou de nouvelles variantes de genres existants. Certains ont très vite rencontré le succès, d’autres moins. Mais en réalité, à moins d’être expert, il est très difficile de se rendre compte de l’importance de chaque courant à travers les âges.

...


Via mediathequeArgentanIntercom, David Gunn
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Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | WEBOLUTION! | Scoop.it
While some debate whether Google+ is a ghost town or not, the search giant's social network quietly passed the 1 Billion user mark. That's right: 1 Billion people have a Google+ account which is 2x Twitter's user base and only 15% less than Facebook's. Perhaps more importantly, the +1 button is pressed more than 5 million times a day and 340 million of its users are active.
Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. So today, after integrating  with Facebook profiles and pages, LinkedIn profiles, groups and pages, Twitter and many other social platform such as Wordpress or Tumblr, we’re excited to launch our integration with Google+ with 2 new features:



Adding Google+ Company pages as a sharing option to Scoop.it


Adding Google+ authorship to your Scoop.it profile Continue reading →
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How to Give Your Business a Facebook Facelift

How to Give Your Business a Facebook Facelift | WEBOLUTION! | Scoop.it
By now most businesses have realized the growth potential that an active Facebook account can bring, but not everyone is seeing the results. With over one billion Facebook users around the world, this is one marketing tool that should not be overlooked. If your Facebook page is not bringing the results you had hoped for,…

Via DashBurst
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