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Content marketing that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that can drive success for both parties. When I discuss our content marketing plans — and our budget — I make a point of letting all publishers know that my goal is to become a partner with them. And if you talk to anyone I’ve purchased advertising from, many of them have not only become good friends, but we’ve also helped each of our businesses grow in the process. The ad placements are just one part of a three-legged media stool that combines paid, earned, and owned media. This convergence helped create a simple content marketing strategy that led us to start thinking about publishers in a whole new way while putting an end to interruptive advertising....
Via Jeff Domansky
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...
Via Lauren Moss, Firas Ghunaim, Khaled El Ahmad, Salah ALhaj Ahmed
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now. All right, uswant to increase your business? Then translate your business stories into videos. I know I know, who's got the time in which is the best tool to use? Most of my stories I share with my clients in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed. But this info graphic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase purchase a product after watching a video on your website about it. Wow! For service businesses, 65% of the C suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again! there are quite a number of articles in this collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition! 1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer. Read more: http://bit.ly/LtgVRt
Via Martin Gysler, Mithuhassan
If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budget. Well, this article came at the right time! Here is all you need to know, with all the tools listed, to create your promo video. Simply follow the steps and use the resources the article suggests. Just make sure you are telling a story and you are good to go! Thank you fellow curator Steve Haye for originally scooping this article.
Via steve heye, Karen Dietz, Namita Patel
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG] I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them. If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications. Pinterest doing this is big news in my opinion for two reasons: Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/
Via Martin Gysler
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In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing. The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“. Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.
Via Martin Gysler, Anne Thomas
Do you know if your Twitter marketing is working? Monitoring and analyzing your Twitter projects can be challenging. With the right metrics, you can impro
Via Maria Cristina Terenzio
Hard-selling women on pinkified lady-bullshit is a condescending, self-perpetuating cycle, in which we convince women that they're obsessed with pink shit by incessantly telling them to buy pink shit, which they then assume they must be obsessed with because—look!—they just bought it
Via Agnès Poirier K
In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest. While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within. I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence. When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important. Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)
Via Karen Dietz
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG] I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them. If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications. Pinterest doing this is big news in my opinion for two reasons: Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/
Via Martin Gysler, Kurt Frenier
Robin Good: If you have decided to move on to Google+ ground and start doing something serious about it, I wouldn't hesitate one second in recommending this truly thorough guide on setting up an effective marketing strategy via Google+.
Neil Patel at Search Engine Journal covers it all. From how to optimize your Google+ Profile and Circles to how to format your Google+ post and headlines, he does a thorough job of summarizing and explaining clearly what you need to do to make Google+ work for you. Very useful. 9/10 Full article: http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/
Via Robin Good
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![The Formula Behind Facebook Engagement [infographic] | WEBOLUTION! | Scoop.it](/resources/img/white.gif)
¿No estaremos hablando de una Educación Transmedia? De mejorar la experiencia del usuario universitario, combinar conocimientos y TIC`s en la construcción del conocimiento en el aula...
"Como educadores do século 21, devemos oferecer oportunidades para que os alunos demonstrem o domínio e compreensão do currículo, não só com texto, mas também com imagens, áudio e vídeo".Wesley Fryer.
Website muito interessante que disponibiliza : definições, video exemplos, WORKFLOW, Ferramentas e tutoriais (Mapa de médias para o currículo)