WEBOLUTION!

"Google Presentation is a great tool for helping students construct knowledge about a topic as they create. Here is an interactive tutorial designed to demonstrate how to use some of the handy built in features."

Via Baiba Svenca, Evaggelia Charalambous, Evdokia Roka, NikolaosKourakos

Excellent blog post from Casie Gillette on how Google Analytics is more than just keywords. Very useful social marketing advice . . .

Via David Blundell

Winsor McCay y Little Nemo sueñan con Google. Este doodle animado recorre uno de los sueños de Nemo como si fuera una de las tiras de McCay publicadas en prensa.

Google rinde hoy homenaje al autor de un clásico del cómic: Winsor McCay.

En YouTube se puede ver una corto de 1911 sobre este creador que intenta convencer a un grupo de amigos de la posibilidad de realizar una película de dibujos animados: http://www.youtube.com/watch?feature=endscreen&v=YikS4fKHw7A&NR=1

 

Via Soledad Vicente

Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .

Via David Blundell

J’hallucine !

Vraiment, je ne vois pas d’autres mots pour décrire le dernier concept sorti chez Youtube, le Youtube Space : un espace de travail accessible en libre service gratuitement pour créer vos vidéos Youtube dans les meilleures conditions qui soient !!!

Studio d’enregistrement en direct, en différé, pour enregistrer des films, de la Motion Capture, des écrans verts, salle de préparation, post-production, matériels professionnels de dingue (tables de mixage, caméras HD de cinéma, ordinateurs puissants avec logiciels professionnels…), salle de projection, cours pour apprendre les techniques indispensables…

Via Audrey Bardon

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.

 

"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."

 

"...some insights from our latest research:

 

-> 90% of consumers begin a task on one device and then complete it on another device.

 

-> Smartphones are by far the most common starting point for this sequential activity.

 

-> TV no longer commands our full attention.

 

-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.

 

In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."

 

 

Recommended. Both for the info as well as for its presentation and design approach. 9/10

 

 

 

Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

 

Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

 

Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

 

Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/

 

(Found via Alessio Carciofi)

 

 

Via Robin Good, juandoming

Before we approach the official end of summer on September 21, our Google Maps team thought it’d be fun to see how those of us in the Northern Hemisphere have spent the dog days. To do this, we reviewed the summer search activity on maps.google.com in several countries between the end of May and the beginning of September. Within each country, a look at some of the top-rising searches and the often-searched landmarks on Google Maps gives us a sense of how people around the world spent their summers.

Via Lauren Moss