WEBOLUTION!
WEBOLUTION!
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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | WEBOLUTION! | Scoop.it
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.

 

Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp, Martin (Marty) Smith
Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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Contenidos intangibles: Nuevos modelos de negocio en la era digital | Gestión Cultural Formación y Comunicación Dosdoce

Contenidos intangibles: Nuevos modelos de negocio en la era digital | Gestión Cultural Formación y Comunicación Dosdoce | WEBOLUTION! | Scoop.it

Javier Celaya reflexiona en torno a nuevos modelos de negocio en la era digital y en torno al mundo del libro, partiendo de dos ideas :

- Auge de las tecnologías de acceso frente a la propiedad de los objetos.

- Modelo de negocio basado en servicios alrededor de los contenidos.

 

Se está llevando a cabo una verdadera transformación en las relaciones entre los diferentes agentes del mundo del libro: lectores, editores, libreros, bibliotecarios.

 

¡Recomiendo su lectura!

 


Via Soledad Vicente
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