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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | WEBOLUTION! | Scoop.it
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.

 

Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp, Martin (Marty) Smith
Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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Infographic: An Amazing, Invisible Truth About Wikipedia

Infographic: An Amazing, Invisible Truth About Wikipedia | WEBOLUTION! | Scoop.it

Every Wikipedia entry has an optional feature we take for granted--geotagging. An entry on the Lincoln Memorial will be linked to its specific latitude and longitude in Washington D.C. On any individual post, this may or may not be a useful thing. But what about looking at these locations en masse?

That was a question asked by data viz specialist and programmer Olivier Beauchesne. To find out, he downloaded all of Wikipedia (it’s open-source, after all) then used an algorithm that would assemble 300 topical clusters from popular, related keywords. Then he placed the location of each article in these topical clusters on a map. What he found was astounding...


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Rescooped by Jimi Paradise from Cabinet de curiosités numériques
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Cahier de tendances: culture et numérique en 2012

Cahier de tendances: culture et numérique en 2012 | WEBOLUTION! | Scoop.it
Print PDF Parmi les 220 articles publiés en 2012, nous avons sélectionné les principales innovations en matière de numérique culturel. Celles-ci sont classées en 8 tendances.

Via Audrey Bardon
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