The SHARING ECONOMY movement has gone mainstream. According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue.
The data confirms both the health of the trend and the need for marketers to acknowledge related shifts in the marketing landscape. Minneapolis ad agency CAMPBELL MITHUN commissioned the study and partnered with CARBONVIEW RESEARCH to quantify consumer response to the sharing concept nationwide.
Via axelletess, Martin (Marty) Smith