In a guest post on Brian Solis' blog, Andrew Blakely ran an experiment based on his boss' rant: “This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!"
Blakely followed all brands who asked him too, and of 40 some brands only 10 actually provided any reason to Like them on Facebook.
Is you enterprise in the same boat, reflexively crying for your customers to Like you, but providing no value in return?
Via Mike Ellsworth