WEBOLUTION!

Une question qui revient très souvent en Rendez-vous client : " Pour ma page Facebook d'entreprise, je peux conserver mon profil personnel ou bien je dois créer une nouvelle page ?"...

Con più di 9 milioni di contenuti e 29+ milioni di visitatori unici al mese, SlideShare è il più grande archivio web di presentazioni, pdf e video, in forte crescita tanto da spingere LinkedIn a sborsare 118,75 milioni di dollari per la sua acquisizione.

Nonostante queste premesse, molti si chiedono ancora come poter sfruttare a pieno la piattaforma. E come può essere utile per chi scrive libri?

Slideshare può essere un'ottima fonte di visibilità online, si possono caricare stralci del libro, le copertine delle roprie opere, un documento con tutte le recensioni, una presentazione dell'opera e, lavorando un po' di fantasia, un bel fumetto che pubblicizzi la tua ultima fatica letteraria.

Qui vengono presentati 8 motivi "tecnici" per i quali conviene farsi pubblicità su Slideshare:

1. Ottimizzare i contenuti in ottica SEO

2. Generare traffico di referral

3. Viralità delle presentazioni

4. Cogliere nuove opportunità di vendita

5. Integrazione LinkedIn e SlideShare

6. Presentazioni sempre disponibili

7. Community di supporto

8. Personal branding

Leggi tutto: http://www.ninjamarketing.it/2012/05/22/8-buoni-motivi-per-usare-slideshare-nel-business/

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

Hello and welcome! In todays article we'll see 5 techniques for long exposure photography both in day and night!

"The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that's relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do," explains Google.

As Mashable says, "the transition from a word-based index to this knowledge graph is a fundamental shift that will radically increase power and complexity."

Video included at the bottom... 

I have been working with LinkedIn since early 2012, exploring the importance of continuous career management. Along this journey we have found that spending just 9 minutes a day on your career management could help you get promoted, find that ideal job or help you become better at what you’re already doing.

I’ve analyzed what realistically can be fitted into a daily schedule without adding stress or pressure. It is commonly known by educators and psychologists that the ability to focus one’s attention on a task is crucial for the achievement of one’s goals and so I believe that 9 minutes is the maximum time that can be spent concentrating on one subject before minds begin to wander.

How to spend the 9 minute windows Here are some suggested activities you can easily slot into your 9 minute window and LinkedIn clearly provides a perfect platform to facilitate a wide number of these:

The State of Social Media 2012 - #infographic (RT @celinemory: The State of Social Media 2012 - #infographic http://t.co/fJ7eNYrs...)...

What is data storytelling?
In two parts, it’s (1) how we use data visualization to help us see and read the story social data tells, and (2) how we as social media experts package that story and make adjustments to campaigns.

It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.

For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.

Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.

The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started.

Excerpted from article:

"Today curation takes on a different meaning. Organizations have evolved from collecting artifacts to digital curation of media and content.

Anyone and everyone can, and do, curate using everything from bookmarking sites to social networks. "Social curation," as we call it, is simply the act of sharing, categorizing, and spreading content to others.

The content can be your own or someone else's. And, because you are sharing content that lives in its place of origin via linking, it is not considered stealing.

Why do people spend hours online bookmarking, pinning, and reposting?

We all want to be recognized for our expertise, talents, and savvy. Posting content we care about displays our creativity, interests, opinions, and personality.

On the receiving end, people enjoy discovering and exploring things that are highly relevant and interesting.

In this article, we'll discuss how marketers can get in on the social curation boom in a meaningful way.

There are a lot of websites out there offering curation-type services. To get a clear sense of how a brand might leverage curation, we can break them down into categories.

- Social bookmarking and news;

- Sharing;

- Aggregation and syndication networks.

Here are eight ways your brand can get in on the action.

1. Become a curator creator:

This tactic is strictly for warriors because it takes time, diligence, and a step outside the marketing box to become one with a community. Becoming a curator will mean rolling up your sleeves to create your own Pinterest board or other social network profile.

2. Create an interest-based content strategy:

As marketers, we tend to base our communications around products and target markets. To be an awesome content curator or creator, you'll want to push that into the back of your mind and focus on interests. This can be accomplished with some listening, observation, and information collection on what your customers care about when they aren't out buying your product.

3. Optimize for popular sharing topics...

4. Treat photography as being as important as copy:

Video and photography is as valuable as an article. When you're writing your next brilliant article, put time into article images so people are inspired to not only share the article, but also to pin it on Pinterest.

5. Make something worth sharing:

For curation, consider its lasting value and how it fits into popular topics and interest lists. When you see their eyes light up and they send it forward into their communities, you've done your job well.

6. Make it sharable:

Add sharing buttons to your content on your blog, website, shopping cart, and email campaigns. People will do things that require one-click.

7. Make friends with influencers:

Extend your influencer outreach to leaders in Reddit, Pinterest, and Tumblr communities so that when you have something great to share, you've aligned with partners to help get your content out.

8. Post from the inside:

People just want to get to know the people behind the brand...."

Read full and long article here: http://j.mp/K1zGxl

There are many different styles of infographics and data visualizations, but the ultimate goal for all infographics is to be shared.

Infographics are a fun and quick way to learn about a topic without a ton of heavy reading.bLearn what makes a great infographic, why they are useful for everyone, some tips to create a viral infographic and the numbers to back it all up...