Mobile not only increases the reach of services but it provides additional context, such as location and presence. Location technologies–such as triangulation, wireless location signatures, and GPS–will be combined to provide rich indoor and outdoor location for both people and things. In the future, embedded sensors that provide environmental conditions such as humidity and temperature will be commonplace. Sensors will provide another aspect of context that services can tap into. For example, your mobile device has access to your calendar so it knows if you’re running late for a meeting in downtown L.A. It can alert your car to connect to services like Streetline to help you find an available (sensor-enabled) parking spot while alerting your manager that you’re late. Other examples could link contextual attributes, such as presence and location, with enterprise social software. Instead of using a paging system, a nurse could use enterprise social software on a tablet to locate an available cardiologist on the third floor of a hospital and a defibrillator on the fourth floor.