Avoid These Problems When Trying to Market Your Brand. Photo by martinak15 / Flickr. Marketing successfully online can sometimes feel like you're trying to put together a complicated watch. Even if you have all the pieces in ...
R Dilip Kumar's insight:
Most marketers make very small and simple mistakes which might have been discussed in multiple forums and blogs, which leads to their downfall. Yet it becomes imperative that these are discussed again and again so that we do not fall prey to them even un-knowingly..
I have a confession to make: I’ve never been particularly interested in founding the next big up start up. You’ll never see me on the cover of Entrepreneur Magazine. To me, earning vast wealth is only somewhat appealing.
"One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.
Let’s look at some tips on resonance, and how to build harmony with your readers.
Seth Godin is a master at creating that “in tune” feeling with his readers. His posts makes his readers virtually vibrate with harmony — they strike a chord. As readers, we believe what Seth is saying is correct, and that makes us want to read more and buy his products.
Don’t assume that a post has to be about a positive topic in order to create harmony.
You don’t need to talk about unicorns and rainbows in every piece that you write. Sometimes you can get people to agree with you by giving a piece of difficult-to-hear (but crucially important) advice.
- Specific — Each article should be simple and direct, no matter what length it is.
- Useful — Useful stuff is memorable, and it resonates with your audience.
- Brave — Don’t be afraid to say the things no one else is saying. if you’re out in front of the rest of the pack, you could be talking about something everyone else is afraid to talk about.
- Emotional — Good content gets us worked up. It stirs up emotion, whether that feeling is wonder, awe, happiness, sadness or anger.
Maria Popova, Chris Brogan, and Neil Patel are writers who are masters at creating resonance and harmony with their readers.
Whether you’re aware of it or not, your favorite bloggers are creating harmony with you every time they write a great post. It’s one of the main reasons you love them.
They are listening to your needs and desires, and they are agile."
Link to it in the comments section below, explaining how it links in with your internet marketing strategy (or put it up on the Frank Online Marketing Facebook page). This will give you a little promotional boost for the video, ...
"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.
Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.
1. Content Quality Check: Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.
2. Title: Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.
3. Tags: Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.
4. Description: Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.
5. Links: Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.
6. Transcripts: Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.
7. Length: Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds. If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.
8. Video Sitemaps: Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.
9. Branding: As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.
10. Embedding Options: Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.
11. Syndication: Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.
12. Share, Share, Share! Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."
This is a guest contribution by Kate Toon, an award-winning SEO and advertising copywriter. You have a blog post. Who cares whether you wrote it yourself or paid someone to create it? It’s the right length.
Today I want to talk to you guys about outsourcing SEO on a little site called Fiverr. Seo is so important these days if you want daily free traffic to your website. To be honest, SEO can be a real pain in the butt. It's awesome if you know how...
This week, we’ve looked at the blog sales market from all sides: the seller’s perspective the buyer’s perspective the perspective of the marketplace. We also spent some time yesterday putting a value on your blog.