|Scooped by Ross Tansley|
The article “Internet of things” depicts how the internet will connect and automate everyday items that until now have been standalone; fridge, stove and microwave. Emerging technologies will allow devices to talk to one another and automatically perform a task or update without having to so much as push a button. It is going beyond programmable thermostats; the thermostat will adjust the temperature because it knows when everyone has left the home.
Tech companies are responding to changing consumer behaviour by catering to the need for a more efficient lifestyle. As mentioned in the article, this is the very way that tech companies will attract consumers; their value proposition.
Although not mentioned throughout the article, pricing must be major component of the marketing strategy and therefore integrated into the value proposition. Selling on the notion of automation alone will grab the attention of almost all consumers who own their home. However, in order to ensure the widest market share is obtained the price must be affordable. Automated systems in homes and cars are very expensive making this product only available to the wealthy. For example, lights in a room that become brighter or dimmer depending on the amount of sunlight available. Homes are already price inflated making it hard to justify adding additional costs for a want and not a need. In order to mainstream these devices into the homes of the average consumer, the price must be affordable.
An additional way to attract the average customer would be to promote how automation can save on the cost of maintaining a home. As mentioned in the example above, lights dimming when more natural light shines in will save money in the long run.
It will be interesting to see the increase in automation of things in the years to come.