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YouTube Search Adds Time Watched As Ranking Factor

YouTube Search Adds Time Watched As Ranking Factor | Internet and Search Engine News | Scoop.it
The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched.
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Poisoned links plague Microsoft's Bing search | PCWorld

Poisoned links plague Microsoft's Bing search | PCWorld | Internet and Search Engine News | Scoop.it
Malware-embedded images are the greatest threat on all search engines...
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2012's biggest social media stories and hashtags - Your Community - CBC.ca

2012's biggest social media stories and hashtags - Your CommunityCBC.ca2012's biggest social media stories and hashtags. by John Bowman Posted: December 13, 2012 7:00 AM Last Updated: December 13, 2012 7:29 AM.

Via Manlio Mannozzi
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3 Social Media Tricks to Improving Your Online Reputation

3 Social Media Tricks to Improving Your Online Reputation | Internet and Search Engine News | Scoop.it
Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual.

Via Level343
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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Internet and Search Engine News | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 29, 2013 9:58 PM

This one slide alone summarizes the major trend of these past few years.


In other words, Social Media is becoming the new SEO. 


This has at least 2 consequences for Content Marketers:


1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.


2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.

Alison D. Gilbert's curator insight, October 30, 2013 7:33 PM

This is a good visual to explain the importance of good content.

Neil Ferree's comment, October 31, 2013 11:19 AM
Social Shares is the New SEO. Sure, links let the bots know there are other sites (authors) who find your content useful but when someone publically "shares" your content with their social connections, this social signals evokes trust in the author's content and authority.
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SEO Tips For Small Business - Winter SEO Course Announced by JM Internet ... - DigitalJournal.com (press release)

SEO Tips For Small Business - Winter SEO Course Announced by JM Internet ...DigitalJournal.com (press release)The JM Internet Group (web: jm-seo.org), a leader in providing SEO Tips for Small Business has announced its final 2012 winter session,...
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Google Removes Select Location Option

Google Removes Select Location Option | Internet and Search Engine News | Scoop.it
Google is giving local search results more imporance by removing the option to select results geo-location from search results, boosting Google Places...
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Google’s Crackdown on Low Quality “Exact Match Domains” | Business 2 Community

Google’s Crackdown on Low Quality “Exact Match Domains” | Business 2 Community | Internet and Search Engine News | Scoop.it
EMDs We’ve blogged in the past about comments from Google’s Matt Cutts that Google recognizes websites with an exact match to a popular query get ranked...
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Inside Google's sci-fi search experiments

Inside Google's sci-fi search experiments | Internet and Search Engine News | Scoop.it
What Google's latest research tells us about where search is going. (Hint: It's more than just mobile.) Read this article by Casey Newton on CNET News.
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Political Search Engine Optimization: Abusing the Power of SEO to Influence People

Political Search Engine Optimization: Abusing the Power of SEO to Influence People | Internet and Search Engine News | Scoop.it
Mitt Romney is being victim of both careless keyword speech optimization and negative search engine optimization in his political campaign...
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YouTube Search Adds Time Watched As Ranking Factor

YouTube Search Adds Time Watched As Ranking Factor | Internet and Search Engine News | Scoop.it
The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched.
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Google Updates October 2012: The truth behind GPlus Votes

Google Updates October 2012: The truth behind GPlus Votes | Internet and Search Engine News | Scoop.it
Google Plus votes do not directly boost your rankings, according to Matt Cutts, but with this simple guide you will see how they really work for SEO...
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Using Schemer to Recruit Volunteers and Get Noticed

Using Schemer to Recruit Volunteers and Get Noticed | Internet and Search Engine News | Scoop.it
Non for profit websites that need a large volunteer base to work might find Schemer a valuable online tool to drive traffic to their sites...
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Why Boolean Search is Such a Big Deal in Recruiting

Why Boolean Search is Such a Big Deal in Recruiting | Internet and Search Engine News | Scoop.it
Learn why e-sourcing via Boolean search can identify more well qualified candidates in less time than ANY OTHER METHOD of candidate identification.
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How to Get the Most Out of Google+ Posts | Social Media Today

How to Get the Most Out of Google+ Posts | Social Media Today | Internet and Search Engine News | Scoop.it
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!

Via Bonnie Burns
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Lee Ehlers's curator insight, May 17, 2013 11:33 AM

I often have trouble finding useful, current info about Social Media--particularly about the different categories or tools that fall under the domain of Social Media. Any reliable information detailling how to use specific social media apps/widgets etc. is most appreciated!

Harmen Batubara's curator insight, May 20, 2013 10:40 PM

best tool for your ads

Robert Shaw's curator insight, June 11, 2013 10:16 AM

every little tip helps when your an old dog learning new tricks

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Smart Blogging – How To Make Money Blogging and Marketing Online

Smart Blogging – How To Make Money Blogging and Marketing Online | Internet and Search Engine News | Scoop.it
Smart Blogging is a Blog All About How to make money blogging and generating passive income through online Business (5 Basic SEO Tips for Wordpress Blog - Part 2 of 2 - http://t.co/jiLdBSsu Assuming...
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Building a Video SEO Strategy

Building a Video SEO Strategy | Internet and Search Engine News | Scoop.it

Excerpted from article:
"Creative agencies often fail at this, simply because they don’t know how SEO works. Most creatives don’t understand the full consequence of embeds or pointing to YouTube and Vimeo rather than to a company’s site. Typically they don't understand how to get rich snippets, and so typically fail to get companies the SEO benefit due to them for the content they invest in.

 

As with copywriting, content creation, and development, success in the video space looks like "integrating the creative and the technical aspects of SEO."


For video, this means taking a goal driven strategy from inception to launch:
- Define the business goals.
- Define the appropriate audience, hosting, and promotional strategy for the goal.
- Create content that matches the business goals and the audience demographic.

 

Possible Goals for Video SEO:
1. Rich Snippets...
2. Conversions...
3. Brand Awareness...
4. Links and Social Shares...

 

Summary of Goals and Content Type:
Can I target more than one goal with the same bit of content?
Yes. But, you probably shouldn't. That’s not to say you can’t use the same piece of content for two different goals, but when you do, you typically dilute the return you’re going to get, either because your content will not be particularly well suited for the goal, or because the technical implementation will cause compromise.
In most instances, it’s much more effective to directly and exclusively target one of the goals, rather than attempt to do everything with one piece of content.

 

So what does a fully comprehensive Video SEO strategy look like?
With some variance dependent on vertical and business model, companies looking to achieve all of the above should look into creating four different kinds of content: one to target each marketing specific goal and audience demographic :
- Video created to improve conversions (with video sitemap submitted to get rich snippets);
- Video created to increase brand awareness through inbound channels;
- Video created to increase brand awareness through paid advertising;
- Video created to drive links and social shares back to the company’s site;.."

 

Each element is analyzed with more and detailed information. Read full article here:
http://www.seomoz.org/blog/building-a-video-seo-strategy

 


Via Giuseppe Mauriello
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designbynewton's curator insight, January 21, 2013 12:01 AM

Great strategy to follow, let Newton lead you in the right direction!

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SEO: It's moving fast, keep your eyes on Google

SEO: It's moving fast, keep your eyes on Google | Internet and Search Engine News | Scoop.it
It's become imperative for both business and individual site owners to stay on top of fast moving SEO environment.
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How to Use Googles Disavow Links Tool: Webmasters Disavow Links

How to Use Googles Disavow Links Tool: Webmasters Disavow Links | Internet and Search Engine News | Scoop.it
Here is a simple tutorial on how to use the new Google Disavow Links Tool to help you preserve your good rankings and aide in your SEO effords...
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Google's Knowledge Graph: Implications for Search & SEO

Google's Knowledge Graph: Implications for Search & SEO | Internet and Search Engine News | Scoop.it
The Knowledge Graph is not only transforming Google but it is paving the way to transform the approach towards SEO. Here are five metrics to help you judge your web presence and four factors to consider when creating and sharing content.

Via Matthew Hunt
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F.T.C. Staff Prepares Antitrust Case Against Google Over Search

F.T.C. Staff Prepares Antitrust Case Against Google Over Search | Internet and Search Engine News | Scoop.it
For investigators preparing a recommendation that the government sue, a main line of inquiry has been whether Google has manipulated its search results to favor its products.
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Google Image Search For “Completely Wrong” Turns Up Mitt Romney Pictures | NewsFeed | TIME.com

Google Image Search For “Completely Wrong” Turns Up Mitt Romney Pictures | NewsFeed | TIME.com | Internet and Search Engine News | Scoop.it
If you find yourself using Google to search for an image to accompany the phrase "completely wrong," you may be surprised by the results: Pages and pages of photos of Republican presidential candidate Mitt Romney.
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Bookmarks for Sites | Internet Marketing | SEO

Bookmarks for Sites | Internet Marketing | SEO | Internet and Search Engine News | Scoop.it
Need social bookmarks (1000). You need 100 social bookmark accounts at different sites. NO SPAM please (Hot Job Bookmarks for Sites by UnitedEcommerce: Need social bookmarks (1000).
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Confirmed: Schemer Can Boost Google Places Ranking, Case Study

Confirmed: Schemer Can Boost Google Places Ranking, Case Study | Internet and Search Engine News | Scoop.it
Schemer is a social tool that Google launched just a few months ago and can help you boost your Google Places search engine ranking...
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Rescooped by Alex Garrido from SEO,SMO,Social Media,Internet Marketing and Google Updates
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10 ways LinkedIn should improve LinkedIn Ads

10 ways LinkedIn should improve LinkedIn Ads | Internet and Search Engine News | Scoop.it
LinkedIn Ads: a list about the 10 most urgent improvements that LinkedIn should take care of: from budget constraints to broken user interface...

Via Joy Bhattacharya
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