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6 Video Tools to Ignite Your Social Marketing : Social Media Examiner

6 Video Tools to Ignite Your Social Marketing : Social Media Examiner | Internet | Scoop.it
Do you want to bring more pop to your social media marketing? Discover six tools to create and improve your social media videos.
Sam Larson's insight:
Video is always good for marketing, it just a great way to encourage interaction. 
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Microsoft Azure Express Route | XO

Microsoft Azure Express Route | XO | Internet | Scoop.it
Get the performance, visibility and security you need to power your access to Microsoft Azure in North America with XO Communication’s high-speed connectivity options of from 200 Mbps up to 1 Gbps.
Sam Larson's insight:
Digging into Microsoft Azure
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Rescooped by Sam Larson from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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1,000+ Learning & Performance Tools organized by Jane Hart

1,000+ Learning & Performance Tools organized by Jane Hart | Internet | Scoop.it
Looking for some new ideas for tools to support your work? Here are the links to the pages in my Directory of Learning & Performance Tools, which lists over 1,000 tools  in 4 main categories as…

Via Tom D'Amico (@TDOttawa)
Sam Larson's insight:
Always looking to be more productive.
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Rescooped by Sam Larson from Public Relations & Social Media Insight
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Branding in the Age of Social Media

Branding in the Age of Social Media | Internet | Scoop.it

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands throughout the digital universe. Viral, buzz, memes, stickiness, and form factor became the lingua franca of branding. But despite all the hoopla, such efforts have had very little payoff.

As a central feature of their digital strategy, companies made huge bets on what is often called branded content. The thinking went like this: Social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers. Businesses have invested billions pursuing this vision. Yet few brands have generated meaningful consumer interest online. In fact, social media seems to have made brands less significant. What has gone wrong?

To solve this puzzle, we need to remember that brands succeed when they break through in culture. And branding is a set of techniques designed to generate cultural relevance. Digital technologies have not only created potent new social networks but also dramatically altered how culture works. Digital crowds now serve as very effective and prolific innovators of culture—a phenomenon I call crowdculture. Crowdculture changes the rules of branding—which techniques work and which do not. If we understand crowdculture, then, we can figure out why branded-content strategies have fallen flat—and what alternative branding methods are empowered by social media....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 15, 1:57 PM

Doug Holt looks at the impact of social media on branding and how marketers need to embrace new brand strategies for social media success. A valuable must-read for marketers. 9/10