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Rescooped by Luca Gabella from Public Relations & Social Media Insight
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Why Influencer Marketing Will Grow In 2014 -

Why Influencer Marketing Will Grow In 2014 - | internazionalizzazione PMI | Scoop.it

In 2014 we can expect to see growth in influencer marketing including investment in identifying influencers and in the growth of outreach strategies to engage such influencers.According to InNetwork around $240m is spent in North America each year on influencer marketing. This is a figure we can expect to grow in 2014, partly because there is so little trust in advertising, but primarily because people trust people.Surveys have consistently shown a low a level of trust in marketing such as advertisements, with some surveys finding up to 75% people do not believe advertisements. This is in marked contrast to recommendations from other people. The 2011 Neilson survey asked people what sources of information were most relevant to them when seeking information about products and services. The response was overwhelmingly recommendations from people. Over 90% of people felt that recommendations from friends were highly or somewhat relevant to them and 75% felt that consumer opinions posted online were were highly or somewhat relevant to them. This compared to ads on social networks being down at 36%....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 2013 10:34 AM

Here's lock influencer marketing. Recommended reading.  9/10

Rescooped by Luca Gabella from Business Improvement
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Why Backing Up Data Is Important for Small Businesses

Why Backing Up Data Is Important for Small Businesses | internazionalizzazione PMI | Scoop.it

Via TechinBiz, Daniel Watson
Luca Gabella's insight:

Sometimes backing up takes more time than proper work, but it could be wise keeping a offline copy...

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Jeremy Barton's curator insight, December 20, 2013 2:06 AM

Something we all know we should do, but how many of just don't get around to it?

WEDCBiz's curator insight, December 20, 2013 10:44 AM

Backing up data is vital, no matter how small your business.

Jemima Bornman Van Zyl's curator insight, January 2, 2014 12:41 PM

We recommend backing up data for small business owners and new entrepreneurs, because we learnt a very expensive and time consuming lesson. Our website was hacked during 2013 and we lost all content. It resulted in the re-design of a new website collecting new content. While we were busy with this project, we lose valuable new clients because we had no face on the internet web.

 

Back up daily if possible, or every second day or even weekly, but then you have the risk of losing one week's content research. I hope your find this useful and applicable to your specialized small business.  

Rescooped by Luca Gabella from The Professional Advisory Journal
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Business Attractiveness: un aiuto per guardare ai mercati esteri

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Via Massimo Ghetti
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Scooped by Luca Gabella
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Notegraphy is an Instagram-style app for creating short notes with beautiful typography

Notegraphy is an Instagram-style app for creating short notes with beautiful typography | internazionalizzazione PMI | Scoop.it
If you sit down with any experienced graphic designer, they'll happily talk to you for hours about the importance of typography. It's everywhere you look, from huge billboard ads to ...
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Scooped by Luca Gabella
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Buffer

Buffer | internazionalizzazione PMI | Scoop.it
Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
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