The Independent Forget the BRICs; Meet the PINEs TIME Emerging markets are taking a beating these days, most of all the famous BRIC economies — Brazil, Russia, India and China. These four once seemed poised to dominate a post-American world.
Not that long ago, the world was supposed to be flat. Hardly a day passed without references to globalization and “borderless markets.” Many policymakers and business leaders jumped on the bandwagon, treating all interconnection among countries as equally beneficial.
But this perception that “the world is flat” was so exaggerated that it is fair to call it “globaloney.” The last few years—of financial crises, weak growth, and mounting protectionist pressures—have demonstrated that the world is far less connected than it appeared to be. The real world is roughly only 10 to 25 percent globalized. Most activities that could take place either across or within national borders are still domestic. Moreover, the trend is toward further localization. The same policymakers and business leaders who once sought universal openness are focusing their investment, attention, and effort within their own home countries. Few leaders, however, have actually measured the level of globalization that exists in their country; fewer still have quantified the untapped potential for growth in their countries. If they had, they would recognize that they need increased global connection, even more than before—but in a smarter, more conscious, more considered form.
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