International Student Recruitment
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International Student Recruitment
News, market intelligence, and research on the international education industry, with a focus on foreign student recruitment.
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Demographics, economics, and internationalisation driving enrolment growth in Europe

Demographics, economics, and internationalisation driving enrolment growth in Europe | International Student Recruitment | Scoop.it
Nearly seven in ten European universities report an increase in non-European Union enrolment over the past five years; a slightly smaller percentage reported an increase in EU enrolment as well.
 
Just over 40% felt that a "stronger emphasis on widening access and participation" was behind the growth in student numbers. However, a similar percentage (39%) put the increase down to expanded international recruitment.                            
 
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K-12 international school enrolment surpasses four million worldwide

K-12 international school enrolment surpasses four million worldwide | International Student Recruitment | Scoop.it

The English-medium K-12 international schools market is proving to be a reliable source of students who are academically sound, socially adaptable, competent speakers of English, and who will thrive in a university environment.

 

In this guest post from The International School Consultancy, a marketing intelligence and research firm focused on international English-speaking schools, you'll learn tips on building relationships with these schools in order to boost enrolments.

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Blended learning moving to centre stage in higher education

Blended learning moving to centre stage in higher education | International Student Recruitment | Scoop.it

For the past several years, experts and higher education practitioners have been touting the benefits of marrying online and traditional face-to-face learning.

This approach - "blended learning” - has become more prominent in higher education in recent years and typically combines aspects of both digital and in-person pedagogy.

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Regional rankings an important measure of investment and academic influence

Regional rankings an important measure of investment and academic influence | International Student Recruitment | Scoop.it

The expanding field of regional university rankings is no mere numbers game. The growing footprint of institutions from emerging economies reflects the rapid expansion of higher education in a number of countries, and their very significant investment in building capacity for both teaching and research. We are only now starting to track the impacts of this in terms of mobility but the signs are there.

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Retention, recruitment, and the importance of supporting students’ transition to work

Retention, recruitment, and the importance of supporting students’ transition to work | International Student Recruitment | Scoop.it

A number of leading study destinations have introduced new policies to expand post-study work and residency options for visiting students.

 

And students want to stay on: in some countries, between 50% and 80% of international graduates intend to stay to pursue post-study work experience. Not all, however, are successful.

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Turning the tables on conventional thinking with anti-marketing

Turning the tables on conventional thinking with anti-marketing | International Student Recruitment | Scoop.it

Is it possible that we have reached the peak of advertising? In the race to out-compete each other and to claim a small share of consumers' fleeting attention, are we just trying too hard and creating too much noise?

 

These questions are at the heart of a new marketing style known as anti-marketing. We share some fun examples and a few quick guidelines to keep in mind if you're bold enough to try this approach yourself.

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The growing importance of alternative credentials

The growing importance of alternative credentials | International Student Recruitment | Scoop.it

The emergence of non-traditional qualifications – also know as alternative credentials – has altered the higher education landscape in recent years, impacting curriculum delivery and posing a challenge to traditional institutional business models. Yet what are these alternative credentials, and how are they being used? What are the downstream implications for students and institutions?

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Always on: Marketing to today’s connected youth

Always on: Marketing to today’s connected youth | International Student Recruitment | Scoop.it

Recent research from Facebook underlines the importance of mobile marketing for education providers, and it also provides useful insights into the habits of a generation that lives online more than any generation in history.

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New study highlights global language travel trends and the role of agents

New study highlights global language travel trends and the role of agents | International Student Recruitment | Scoop.it

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily concentrated in the leading destinations of the US, UK, Australia, and Canada.


The market, however, is highly fragmented with as many as 3,000 centres providing language training and some 16,000 youth and student travel agencies acting as intermediaries.

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EAIE measures the state of internationalisation in Europe

EAIE measures the state of internationalisation in Europe | International Student Recruitment | Scoop.it

A majority of higher education institutions in 33 European countries say that increasing international revenue is not the main rationale behind their internationalisation initiatives. Instead, it is to improve the overall quality of education they are able to provide students.

This is one of the major findings of a new study from the European Association of International Education (EAIE): The EAIE Barometer: Internationalisation in Europe.

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Leading with the destination: A case study in location-based marketing

Leading with the destination: A case study in location-based marketing | International Student Recruitment | Scoop.it

Spain's Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure of Málaga an integral part of their marketing strategies.

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English skills a key for mobility and employment in the Middle East and North Africa

English skills a key for mobility and employment in the Middle East and North Africa | International Student Recruitment | Scoop.it

The Middle East and North Africa (MENA) region has the world's most youthful population, and the highest youth unemployment rates.

A growing body of research is pointing to the link between economic advancement and English language proficiency, and, for the MENA region in particular, improved English language skills are seen to be vital to improving employment prospects for youth.

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Where the devices are: New study updates global stats on Internet usage

Where the devices are: New study updates global stats on Internet usage | International Student Recruitment | Scoop.it

A new report based on research in 32 countries shows that people in developing and emerging economies who are young and educated are much more likely to be Internet users.

We share details on the findings as they relate to Internet usage and access, as well as cell phone and smartphone penetration.

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MBA under pressure: The changing context of advanced business programmes

MBA under pressure: The changing context of advanced business programmes | International Student Recruitment | Scoop.it

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations and financial institutions.

 

But MBA programmes are now facing increasing competition amid a rapidly changing marketplace. The number of graduate business programmes has dramatically increased in recent years, even as domestic demand in some developed economies has stalled or fallen off.

 

Read more: http://monitor.icef.com/2015/05/mba-under-pressure-the-changing-context-of-advanced-business-programmes/.

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Four trends that are shaping the future of global student mobility

Four trends that are shaping the future of global student mobility | International Student Recruitment | Scoop.it

Every now and then, we find it helpful to step back from the steady tide of market reports and information and think about some of the larger trends that are influencing international student mobility.

 

Here are four that are likely to have a profound impact on global education markets for the next decade and more.

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Global parents’ survey: three quarters would consider university abroad

Global parents’ survey: three quarters would consider university abroad | International Student Recruitment | Scoop.it

A newly released survey of parents in 16 countries around the world finds that most – 77% – would consider sending their child abroad for either undergraduate or postgraduate studies.

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Using social media to reach students in the Middle East and North Africa

Using social media to reach students in the Middle East and North Africa | International Student Recruitment | Scoop.it

Social media usage in MENA was particularly apparent during the pro-democracy protests of the Arab Spring beginning in 2011, leaving many observers with the impression that major global networks, such as Facebook and YouTube, are widely used across the region.

 

ICEF Monitor shares statistics on Internet and mobile usage patterns, as well as social media habits and trends in the MENA region.

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The enrolment funnel: Better results start with the prospects you already have

The enrolment funnel: Better results start with the prospects you already have | International Student Recruitment | Scoop.it

For many schools and institutions, the pool of prospective students who enquire or apply is getting larger all the time even as yield rates – that key conversion from “prospect” to “enrolled student” – are falling.


This is an important trend for any educator, one that carries profound implications for recruitment strategy. It is also challenging traditional ideas around managing the enrolment funnel.

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English-taught programmes in Europe up more than 300%

English-taught programmes in Europe up more than 300% | International Student Recruitment | Scoop.it

A new study shows that the number of English-taught bachelor and master programmes in non-English-speaking European countries has more than tripled over the last seven years.

 

We dig into the data to review country trends as well as the benefits and drawbacks for students, faculty, and institutions.

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Start with great content: Building trust and engagement through content marketing

Start with great content: Building trust and engagement through content marketing | International Student Recruitment | Scoop.it

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust brands are trying to establish with their consumers, right off the bat.

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German language study on the rise worldwide

German language study on the rise worldwide | International Student Recruitment | Scoop.it

New data released earlier this month highlights the fact that the number of people learning German as a foreign language has grown for the first time in 15 years.

The vast majority of the world's 15.4 million students of German as a foreign language are in Europe, but the survey indicates significant growth in emerging markets, notably Brazil, China, and India.

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FAM tours take agent-educator relationships to the next level

FAM tours take agent-educator relationships to the next level | International Student Recruitment | Scoop.it

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships with education agents.

One recent study found that agents consider FAM tours to be one of the best ways of establishing and strengthening relationships with an institution or school, second only to meeting at a networking conference or workshop.

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International students return net benefit of £2.3 billion to London universities

International students return net benefit of £2.3 billion to London universities | International Student Recruitment | Scoop.it

London has more top-ranked universities than any other city in the world, and it consequently is a magnet for international students. A new report has found that the tuition fees paid by international students represent nearly 40% of the total fee income of London’s universities and return a net economic benefit of £2.3 billion to the UK economy.

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The promise and challenge of technology in language learning

The promise and challenge of technology in language learning | International Student Recruitment | Scoop.it

The role of technology in language learning and its potential as a source of innovation for schools were hot topics last week at a conference held by Evaluation & Accreditation of Quality in Language Services (Eaquals).

We share some event highlights, particularly as they relate to the benefits and challenges in e-learning for both schools and students.

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Education agents continue to play a larger role in UK recruitment

Education agents continue to play a larger role in UK recruitment | International Student Recruitment | Scoop.it

The use of education agents to recruit international students is becoming increasingly common in schools and institutions around the world, to the point where agents are driving significant proportions of international enrolments in some countries. For example, a recent survey found that British universities' commission payments to agents totalled £86.7 million in 2013/14.


As the practice of using commission-based agents has become more established, the roles agents can play for schools seem to be expanding, and the need for ways to identify the best agents – and to work optimally with them – is growing in tandem.

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