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International Retail Insights
Everything about the Retail Sector!
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How to Calm a Social Media Crisis

How to Calm a Social Media Crisis | International Retail Insights | Scoop.it
We tend to put a lot of ourselves into our online profiles. Whether we’re talking about our personal social media profiles or marketers promoting a brand, all that sharing can sometimes lead to some unintended consequences. As a result, it pays to have a plan in place in the event that you need to defend your online reputation.
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Mobile Commerce: 4 creative approaches for using Flipboard

Mobile Commerce: 4 creative approaches for using Flipboard | International Retail Insights | Scoop.it
Creating an awesome experience that engages users across desktop, tablet and mobile devices is tough. Mobile apps are a powerful tool to help bridge the gap in connecting with mobile users, but the trick is in taking a creative approach to using them. Read on for a look at how some brands have incorporated Flipboard into mobile marketing that will hopefully inspire your efforts to tame the mobile monster.
XPLAIN's insight:

Levi's Jeans uses fashion news to create a social catalogue on Flipboard.

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Retailers: Use Social Media to Engage Shoppers First, Then Focus on Selling

Retailers: Use Social Media to Engage Shoppers First, Then Focus on Selling | International Retail Insights | Scoop.it
At the recent annual National Retail Federation convention, many marketers were left wrapping their heads around “Showrooming”, its impact on sales at on brick and mortar stores, and how-to compete with the likes...
XPLAIN's insight:

Brands will have much higher odds of combating showrooming and lower online prices, if they effectively employ tactics to stay relevant and top of mind in between shops!

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This Brand Hired a 16-Year-Old to Build Its Following On Snapchat

This Brand Hired a 16-Year-Old to Build Its Following On Snapchat | International Retail Insights | Scoop.it
Wet Seal became the latest brand to try marketing on Snapchat when it handed over control of its new account to a 16-year-old beauty vlogger for two days.
XPLAIN's insight:

Teen retailer Wet Seal tests the waters on Snapchat with 16-year-old influencer.

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As fashion retail meets tech, more is more

As fashion retail meets tech, more is more | International Retail Insights | Scoop.it
Fashion is heating up online, but figuring out how to build a fashion brand while taking advantage of technology is tough. Here are some tips that might help.
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If Your Phone Knows Which Aisle You're In, Will It Have Deals on Groceries?

If Your Phone Knows Which Aisle You're In, Will It Have Deals on Groceries? | International Retail Insights | Scoop.it
Advertising firm InMarket is using Apple's iBeacon to beam ads to shoppers' smartphones in dozens of grocery stores in Cleveland, Seattle, and San Francisco
XPLAIN's insight:

The dream of retailers and advertisers is finally becoming more plausible as mobile local advertising sets the future!

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Dior takes long route to Instagram after a month of posts

Dior takes long route to Instagram after a month of posts | International Retail Insights | Scoop.it

French fashion house Christian Dior welcomed a larger following to its newly minted Instagram account by promoting the platform on its Facebook page.

XPLAIN's insight:

Dior opens its doors on Instagram!

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US grocery chains rolling Apple's iBeacon tech out to dozens of stores

US grocery chains rolling Apple's iBeacon tech out to dozens of stores | International Retail Insights | Scoop.it
Starting Monday, dozens of grocery stores in three major cities across the U.S. saw the rollout of Apple's iBeacon technology, allowing customers to receive location-specific data, such as relevant coupons, while they shop.
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Top 10 Ways Retailers Changed The Game In 2013

Top 10 Ways Retailers Changed The Game In 2013 | International Retail Insights | Scoop.it
From mani-pedis for men to a Nike store made out of reused garbage, check out the most read-about retail projects of the year.
Vasia Dimitropoulou's insight:

Get inspired by pop-up retail stores, augmented reality catalogs, and more in a list of amazing, creative projects in Retail.

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Dolce & Gabbana appeals to consumers' sentiments with social video

Dolce & Gabbana appeals to consumers' sentiments with social video | International Retail Insights | Scoop.it

Italian fashion brand Dolce & Gabbana filmed a sentimental family-oriented social video to debut its new line of women’s watches to appeal to consumers’ holiday mood.

Vasia Dimitropoulou's insight:

Dolce & Gabbana's highly emotional video pairs its new line of women's watches with a feeling of love and family, effectively differentiating their product from other watches introduced into the market.

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3 Supermarkets Stocking up on Social Media Engagement

3 Supermarkets Stocking up on Social Media Engagement | International Retail Insights | Scoop.it

When it comes to grocery shopping, many shoppers have chosen wider variety and competitive prices from the large supermarket brands, over the familiar and engaging, independent Mom and Pop shops. But in a highly competitive industry where marketing tends to focus on price and convenience across the board, supermarkets need to find new ways to entice customers and stand out from the competition.

Vasia Dimitropoulou's insight:

Tap into the power of Social Media marketing to develop a community around your Brand and connect with your consumers in more personal way!

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Publix ups its game with prototype store

Publix ups its game with prototype store | International Retail Insights | Scoop.it
Look out, Whole Foods . You too, Starbucks .
XPLAIN's insight:

Publix introduces prototype store with cooking school, shopping and delivery services, and a café!

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10 Perfectly Crafted Facebook Status Updates for the Holiday Season

10 Perfectly Crafted Facebook Status Updates for the Holiday Season | International Retail Insights | Scoop.it
In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping.
Vasia Dimitropoulou's insight:

Motivate consumers to share their purchases, their experiences, and their likes with their friends with some well-thought-out Facebook status updates this season!

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Kisses and Smiles: How “Art, Copy & Code” Ad Campaigns Came to Life

Kisses and Smiles: How “Art, Copy & Code” Ad Campaigns Came to Life | International Retail Insights | Scoop.it
In this article, Art, Copy & Code reveals the "magic" behind two innovative ad campaigns — Burberry Kisses and Volkswagen's SmileDrive — highlighting the tools and techniques that made them possible.
XPLAIN's insight:

While very different, both Burberry Kisses and Volkswagen SmileDrive ad campaigns create unique experiences with which customers would engage across devices.

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Influencers and Fashion Brands

Influencers and Fashion Brands | International Retail Insights | Scoop.it
Utilizing blogger events and other in-person and new tactics, fashion brands are teaming up with bloggers and producing some really effective and creative posts together
XPLAIN's insight:

Blogger activations can be a great tactic to build your Brand's word of mouth!

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The Data is in: Online Retail Brands Prefer Facebook

The Data is in: Online Retail Brands Prefer Facebook | International Retail Insights | Scoop.it
Online retail brands prefer Facebook for its perceived value and referral traffic, according to a new report from 8th Bridge.
Vasia Dimitropoulou's insight:

Based on this report's findings, 58 percent of retail marketers see Facebook as the platform with the most potential to drive sales, followed by Pinterest (27 percent), Twitter (5 percent), and Instagram (5 percent).

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Twitter Gets Serious About Social Shopping

Twitter Gets Serious About Social Shopping | International Retail Insights | Scoop.it
Twitter will reportedly allow shopping and payment directly from your timeline.
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IKEA: The Social Catalogue Campaign

IKEA: The Social Catalogue Campaign | International Retail Insights | Scoop.it

Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it.

XPLAIN's insight:

A surprisingly simple yet amazingly smart ‘photograph and share’ activation by IKEA!

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Seven Ways You Can Become a Real-time Retailer

Seven Ways You Can Become a Real-time Retailer | International Retail Insights | Scoop.it
Real-time retailing means being able to detect, understand, communicate with and serve your customers at every point in the purchase lifecycle.
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Social Media Crisis Communication: Lessons From Target’s Data Breach

Social Media Crisis Communication: Lessons From Target’s Data Breach | International Retail Insights | Scoop.it

In the digital age, even the most prepared companies are at risk for having data leaked or stolen. When this happens, companies need to have a plan in place to not only fix the security loophole, but also reassure customers so they feel it’s safe to spend their money again.

Vasia Dimitropoulou's insight:

Companies that have Social Media crisis management and communication plans in place are better positioned to handle such incidences, and will find it easier to rebuild trust with their consumers when disaster hits.

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Retail versus e-tail: Here's who won the 2013 shopping season

Retail versus e-tail: Here's who won the 2013 shopping season | International Retail Insights | Scoop.it
While Walmart and Target still held their own and experienced huge surges around Black Friday and Christmas Eve, the leader of the pack turned out to be -- drum roll! -- Amazon.com.
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Amazon occupied first place as the most talked about store on the social web!

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Why Stellar Customer Service Is Key to Building Your Online Brand

Why Stellar Customer Service Is Key to Building Your Online Brand | International Retail Insights | Scoop.it
If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
Vasia Dimitropoulou's insight:

Find out why the most important factor to building a thriving Brand online is providing exceptional customer service on Social Media!

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The 25 Biggest Brand Fails of 2013

The 25 Biggest Brand Fails of 2013 | International Retail Insights | Scoop.it

These epic blunders will fill your rubbernecking heart with joy.

Vasia Dimitropoulou's insight:
JCPenny, Target, Kenneth Cole, Lululemon, and more featured in this year's list of biggest brand screw-ups!

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Target's Credit Card Breach Leads to Customer Service Nightmare

Target's Credit Card Breach Leads to Customer Service Nightmare | International Retail Insights | Scoop.it
Read through the customer service pitfalls in Target's response to their recent credit card breach.
Vasia Dimitropoulou's insight:

Target fails to 'control the agenda' during recent credit card breach incident.

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10 UK Christmas Adverts With the Highest Social Engagement

10 UK Christmas Adverts With the Highest Social Engagement | International Retail Insights | Scoop.it
Predictably John Lewis currently retains the highest social engagement for Christmas ads, but for how long?
Vasia Dimitropoulou's insight:

Enjoy some great and socially engaging holiday YouTube commercials from Tesco, Lidl, and more!

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