Native Insider: Part of the challenge with "native" is that each organization has a different understanding of what it is. For the purposes of the research, what is your definition of native advertising?
Wu: In our study, we defined native advertising as sponsored content, which features content that is similar and consistent with publishers’ content and is often consumed by readers like non-sponsored content. I agree that there are also other types of native advertising, such as sponsored social media posts or sponsored hyperlinks. We focused on sponsored content because it is widely adopted by many news organizations, including very reputable ones like The New York Times.
Native Insider: Your research found that when content was identified as native advertising, readers expressed a lower opinion of the media outlet it was published in. However, the reputation of the company being promoted was not affected. Can you elaborate on this finding?
Wu: I think this was one of the most interesting findings in our study. We originally expected that both companies and media outlets would be negatively influenced. However, the media outlet was the only source that was affected. On one hand, this indicates that readers are not surprised by the sponsored content from a company, since similar covert marketing techniques have been utilized before, such as video news releases....
It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter needed to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment.
When bombs went off during the Boston Marathon, in April of 2013, users sat glued to the feed, suddenly privy to something visceral and real, somethinghappening. And Twitter provided the view, an unedited, unscripted look into the world as it changed, through police-scanner blasts, eyewitness reports, and grainy citizen-journalist photography. It was raw, but it was streamlined.
But cracks in Twitter’s façade had been showing already. Changes to the product made it hard to follow conversations or narratives. A lack of rigor in verifying reliable sources made information suspect or confusing. More troubling was the growing wave of harassment and abuse that users of the service were dealing with—a quagmire epitomized by the roving flocks of hateful, misogynistic, and well-organized “Gamergate” communities that flooded people’s feeds with hate speech and threats.
The company seemed to be wholly unprepared to handle mob violence, with few tools at its disposal to moderate or quell uprisings. Even its beloved celebrity users couldn’t be protected. In August of 2014, Robin Williams’s daughter, Zelda, was driven offthe service after a series of vicious attacks....
Slideshare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.
As TechCrunch notes, the optional Pro tiers that existed before have been stripped out and premium features, including analytics, profile customization and private uploads, are being opened up to all users.
New and existing “free” users won’t receive all these goodies straight away, however. SlideShare will be rolling out one new feature every month, starting in September. They haven’t announced the order, or when the roll-out will be completed, but presumably it’s been done to keep newcomers engaged....
Automated Insight's Wordsmith is an artificial intelligence-driven reporter who uses data to build useful, if not compelling, stories.
Patrick Frison Roche's insight:
Wordsmith is an artificial intelligence system that uses mounds of data, quantitative analysis and some rules about style and good writing to churn out hundreds of millions of stories every year. In 2013, Wordsmith produced 300 million stories, more than all the major media companies combined.
When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hardby the update was the large press release distribution company, PR Newswire.
The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal quality guidelines for press release submissions....
Breaking news: PR Newswire was used by spammers to disseminate low quality content with "questionable" SEO tactics. The change in the Panda algorithm forces the company to take a deeper look at what is flogged daily to "millions of journalists". I would appear that it was neither PR nor News. Just wire.
User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.
The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.
As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....
The status box is an icon of the Information Age, a period dominated by desktop computers and a company’s mission to organize all the world’s information. The icons of the Experience Age look much different, and are born from micro-computers, mobile sensors and high-speed connectivity.
The death of the status box is a small part of a larger shift away from information moving toward experience. What’s driving this shift? In short, the changing context of our online interactions, shaped by our connected devices.
You are not your profile
To illustrate how this is playing out, think of Facebook and Snapchat.
Facebook is an Information Age native. Along with other social networks of its generation, Facebook was built on a principle of the desktop era — accumulation.
Accumulation manifests in a digital profile where my identity is the sum of all the information I’ve saved — text, photos, videos, web pages. (Evan Spiegel explored this first in a 2015 YouTube video titled What is Snapchat?). In the Information Age we represented ourselves with this digital profile.
But mobile has changed how we view digital identity. With a connected camera televising our life in-the-moment, accumulated information takes a back seat to continual self-expression. The “virtual self” is becoming less evident. I may be the result of everything I’ve done, but I’m not the accumulation of it. Snapchat is native to this new reality.
You are not a profile. You are simply you.
Many people think Snapchat is all about secrecy, but the real innovation of Snapchat’s ephemeral messages isn’t that they self-destruct. It’s that they force us to break the accumulation habit we brought over from desktop computing. The result is that the profile is no longer the center of the social universe. In the Experience Age you are not a profile. You are simply you....
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....
“ Updated Tues., Dec. 9 , 4:27 p.m. EDT: Strange Fruit PR has changed their name and issued a statement and have apologized for the use of the name. Click here to read more. Earlier: You’d think a public relations firm would know better. You’d think it would research a name before...”
Via Sara Duane
Patrick Frison Roche's insight:
*WHAT WE READ* At first it sounded like a hoax. Sadly, no.
Revenues from ads running on smartphones and tablets will outstrip those from newspaper, magazine and radio ads for the first time in the U.S. this year, according to a new reportfrom eMarketer.
Mobile ad revenues will jump 83%, to $17.7 billion. That represents almost 10% of all ad spending, as people quickly spend more and more time peering at the smartphones and kicking back with their tablets–a total of two hours and 51 minutes a day, up 32 minutes from just a year ago. Mobile ad spend will trail only that of television commercials, of course, and desktop and laptop ads...
It’s no secret that certain fashion bloggers are making big bucks by commanding top dollar for everything from appearances to collaborating with designers. Just how much they’re raking in, though, might come as a bit of a shock: Women’s Wear Daily is reporting that certain top-tier bloggers are now earning upwards of $1 million a year. Let that sink in.
Some examples of how fashion bloggers are pulling in that kind of cash:
According WWD, Stuart Weitzman reportedly paid The Blonde Salad’s Chiara Ferragni about 30,000 euros, or more than $40,000, to attend its Milan flagship opening last year. Bryan Grey-Yambao, better known as Bryan Boy, meanwhile received $15,000 for attending the same event. Coty Inc. reportedly paid $1,000 to $2,000 to various bloggers to write a post about Marc Jacobs’ Daisy fragrance campaign....
Clearly explained, perfectly clear. - Our relationship with innovation (and the rise of ingenuity) - Our relationship with risk (and the cost of doing nothing) - Our relationship with data (and the rise of small data over big data)
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