International Reputation
239 views | +0 today
 
Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
onto International Reputation
Scoop.it!

NAA: ‘Print only’ still more than half of newspaper audience even as digital grows | Poynter.

NAA: ‘Print only’ still more than half of newspaper audience even as digital grows | Poynter. | International Reputation | Scoop.it

The Scarborough report shed a useful light on the pace of transition from print to digital and mobile-only by newspapers readers. 


Via Jeff Domansky
Patrick Frison Roche's insight:

* WHAT WE READ *

more...
Jeff Domansky's curator insight, February 26, 2014 2:47 AM

Interesting research into newspaper readership and impact of digital.

International Reputation
PR, Social, Digital reputation
Your new post is loading...
Your new post is loading...
Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

Research Finds Native Advertising Can Damage Media Outlets' Reputations

Research Finds Native Advertising Can Damage Media Outlets' Reputations | International Reputation | Scoop.it

Native Insider: Part of the challenge with "native" is that each organization has a different understanding of what it is. For the purposes of the research, what is your definition of native advertising?

Wu: In our study, we defined native advertising as sponsored content, which features content that is similar and consistent with publishers’ content and is often consumed by readers like non-sponsored content. I agree that there are also other types of native advertising, such as sponsored social media posts or sponsored hyperlinks. We focused on sponsored content because it is widely adopted by many news organizations, including very reputable ones like The New York Times. 

Native Insider: Your research found that when content was identified as native advertising, readers expressed a lower opinion of the media outlet it was published in. However, the reputation of the company being promoted was not affected. Can you elaborate on this finding?

Wu: I think this was one of the most interesting findings in our study. We originally expected that both companies and media outlets would be negatively influenced. However, the media outlet was the only source that was affected. On one hand, this indicates that readers are not surprised by the sponsored content from a company, since similar covert marketing techniques have been utilized before, such as video news releases....


Via Jeff Domansky
Patrick Frison Roche's insight:
What? Readers can actually differentiate advertising from editorial? And they resent media who entertain the confusion? Quelle surprise!
more...
Jeff Domansky's curator insight, May 18, 1:05 PM

Fascinating research study shows media host's reputation suffers but not the advertiser doing native advertising. Also, the conversation looks at the FTC and its out of date guidelines.

Pierre Placide's curator insight, May 18, 1:20 PM
What motivates you to succeed?

So what is your motivation for joining the My Advertising Pays network? Are you looking for time freedom, financial freedom, an executive lifestyle? Whatever your motivation is the goals you have can be achieved with My Advertising Pays. Simply stick to a simple daily routine to maximize your active number of credit packs. Read more...

Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

The End of Twitter - The New Yorker

The End of Twitter - The New Yorker | International Reputation | Scoop.it

It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter needed to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment.

 

When bombs went off during the Boston Marathon, in April of 2013, users sat glued to the feed, suddenly privy to something visceral and real, somethinghappening. And Twitter provided the view, an unedited, unscripted look into the world as it changed, through police-scanner blasts, eyewitness reports, and grainy citizen-journalist photography. It was raw, but it was streamlined.

 

But cracks in Twitter’s façade had been showing already. Changes to the product made it hard to follow conversations or narratives. A lack of rigor in verifying reliable sources made information suspect or confusing. More troubling was the growing wave of harassment and abuse that users of the service were dealing with—a quagmire epitomized by the roving flocks of hateful, misogynistic, and well-organized “Gamergate” communities that flooded people’s feeds with hate speech and threats.

 

The company seemed to be wholly unprepared to handle mob violence, with few tools at its disposal to moderate or quell uprisings. Even its beloved celebrity users couldn’t be protected. In August of 2014, Robin Williams’s daughter, Zelda, was driven offthe service after a series of vicious attacks....


Via Jeff Domansky
Patrick Frison Roche's insight:

* WHAT WE READ *

 

The harder they come...

more...
Jayne Courts's curator insight, February 1, 5:24 AM

do you rely on Twitter?

Tommy Donovan's curator insight, February 1, 1:56 PM

As a millennial myself, I have been given a great opportunity to easily understand the growing social media age as I grow older. I have grown up with MySpace, until it died, and now I currently closely monitor my Facebook, Instagram, and Snapchat, just as everyone else I know does. The one difference with me, is that although I have a Twitter handle, I do not tweet, nor am I rarely on the site. This is simply a personal choice. I never truly saw the benefit of Twitter. I whole-heartedly agree that the interface and direct purpose of Twitter, of providing in-the-moment news and information is very important, but I do not agree with what it has been trying to do to the other social media world. Getting all information and news from Twitter may seem to make life easier, by making all news more concise, but I think it is simply stealing views and the purpose of other sites. The age of the newspaper is becoming more and more dead everyday, all thanks to social media in general, but Twitter is the one social media site that one of its main purpose is to generate views of news.

Twitter is slowly dying now, mostly because the excitement of a new social media site is dying down. the big next "thing" will come into play, and Twitter will be a thing of the past, just like MySpace.

Other social media sites, such as Facebook and Instagram, offer more than just one product, more than just 140 character thought. Until Twitter can figure out how to offer more, possibly following the minds of WeChat, it will not stay relevant.

David Bellis's curator insight, February 4, 6:58 AM

Most users have anecdotal evidence supporting this - I certainly do. 

Rescooped by Patrick Frison Roche from PowerPoint Presentations
Scoop.it!

Scorecard Dashboard PowerPoint Template - SlideModel

Scorecard Dashboard PowerPoint Template - SlideModel | International Reputation | Scoop.it

Compelling dashboard design for PowerPoint presentations with KPI slide design and data-charts that you can use to make professional data presentations in Microsoft PowerPoint or Google Slides.


Via Slidemodel
more...
Slidemodel's curator insight, September 28, 2015 4:37 PM

PowerPoint dashboard design for business presentations.

Sudarsanan Nesamony's curator insight, April 12, 10:22 PM
Share your insight
Rescooped by Patrick Frison Roche from 21st Century Public Relations
Scoop.it!

Instagram vs Facebook: Best for Your Brand? | Sprout Social

Instagram vs Facebook: Best for Your Brand? | Sprout Social | International Reputation | Scoop.it

When it comes to social media marketing, Facebook is the big guy and Instagram is the new guy. This guide will help you decide where to focus your efforts.


Via Kamal Bennani, heidi groshelle
Patrick Frison Roche's insight:
* WHAT WE READ * Useful and clear, a practical "how to" article.
more...
Mr Tozzo's curator insight, August 17, 2015 7:58 AM

Instagram vs Facebook: Best for Your Brand? | Sprout Social

Rescooped by Patrick Frison Roche from Future of Journalism. Debatable.
Scoop.it!

5 ways the listicle is changing journalism

5 ways the listicle is changing journalism | International Reputation | Scoop.it
The listicle has evolved from print staple to a staple of digital journalism that feeds an emergent 'news snacking' consumer

Via Andrey Miroshnichenko
Patrick Frison Roche's insight:

* WHAT WE READ *

 

For those who don't yet know what a "listicle" is, there is stil time.

more...
No comment yet.
Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

LinkedIn's SlideShare Goes Completely Free

LinkedIn's SlideShare Goes Completely Free | International Reputation | Scoop.it

Slideshare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.

 

As TechCrunch notes, the optional Pro tiers that existed before have been stripped out and premium features, including analytics, profile customization and private uploads, are being opened up to all users.

 

New and existing “free” users won’t receive all these goodies straight away, however. SlideShare will be rolling out one new feature every month, starting in September. They haven’t announced the order, or when the roll-out will be completed, but presumably it’s been done to keep newcomers engaged....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 24, 2014 10:51 AM

Just in case you missed the memo LOL. No excuse not to add SlideShare to your content marketing program.

Steve Cassady's curator insight, August 24, 2014 8:42 PM

Great News when this is completely rolled out.  The enhanced analytics will be real helpful.

Anneliz Hannan's curator insight, August 26, 2014 11:02 AM

Can't wait to get the rollouts.

Scooped by Patrick Frison Roche
Scoop.it!

Need to Write 5 Million Stories a Week? Robot Reporters to the Rescue

Need to Write 5 Million Stories a Week? Robot Reporters to the Rescue | International Reputation | Scoop.it
Automated Insight's Wordsmith is an artificial intelligence-driven reporter who uses data to build useful, if not compelling, stories.
Patrick Frison Roche's insight:
Wordsmith is an artificial intelligence system that uses mounds of data, quantitative analysis and some rules about style and good writing to churn out hundreds of millions of stories every year. In 2013, Wordsmith produced 300 million stories, more than all the major media companies combined.
more...
No comment yet.
Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers | International Reputation | Scoop.it

When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hardby the update was the large press release distribution company, PR Newswire.


The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal quality guidelines for press release submissions....


Via Jeff Domansky
Patrick Frison Roche's insight:

* WHAT WE READ *

 

Breaking news: PR Newswire was used by spammers to disseminate low quality content with "questionable" SEO tactics. The change in the Panda algorithm forces the company to take a deeper look at what is flogged daily to "millions of journalists". I would appear that it was neither PR nor News. Just wire.

 

more...
Jeff Domansky's curator insight, June 26, 2014 6:45 PM

PR Newswire tackles news release spam after Google Panda slap. 

Scooped by Patrick Frison Roche
Scoop.it!

Bilderberg at 60: inside the world's most secretive conference

Bilderberg at 60: inside the world's most secretive conference | International Reputation | Scoop.it
Topics on the agenda for the three-day summit first held on 29 May 1954 will include: does privacy exist?
Patrick Frison Roche's insight:
Forget Davos?
more...
No comment yet.
Scooped by Patrick Frison Roche
Scoop.it!

Research Quantifies the Monetary Value of Online Share First Time Ever

Research Quantifies the Monetary Value of Online Share First Time Ever | International Reputation | Scoop.it
New research from ShareThis and Paley Center for Media quantifies the monetary value of an online share and social media for brand marketers and publishers
more...
No comment yet.
Scooped by Patrick Frison Roche
Scoop.it!

3 Ways Google Glass Could Change Journalism - Benzinga

3 Ways Google Glass Could Change Journalism - Benzinga | International Reputation | Scoop.it
Fast Company
3 Ways Google Glass Could Change Journalism
Benzinga
Hernandez believes augmented reality has a significant role in the future of journalism.
Patrick Frison Roche's insight:

* WHAT WE READ *

 

1/Mobility ; 2/First Person Perspective, 3/News consumption. Still a bit fuzzy...

more...
No comment yet.
Scooped by Patrick Frison Roche
Scoop.it!

The Middle East hotels to follow on social media

The Middle East hotels to follow on social media | International Reputation | Scoop.it
The hotels that have embraced the social media side of modern hospitality
Patrick Frison Roche's insight:

* WHAT WE DO *

 

Our client @Sofitel Dubai Jumeirah Beach featured in @Arabianindustry.com among top Middle East hotels to follow on social media !

more...
No comment yet.
Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | International Reputation | Scoop.it

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.

 

The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.

 

As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....


Via Jeff Domansky
Patrick Frison Roche's insight:

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.

more...
Jeff Domansky's curator insight, March 11, 2014 11:37 AM

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

Debra Walker's curator insight, March 12, 2014 7:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.

Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

The Information Age is over; welcome to the Experience Age

The Information Age is over; welcome to the Experience Age | International Reputation | Scoop.it

The status box is an icon of the Information Age, a period dominated by desktop computers and a company’s mission to organize all the world’s information. The icons of the Experience Age look much different, and are born from micro-computers, mobile sensors and high-speed connectivity.

The death of the status box is a small part of a larger shift away from information moving toward experience. What’s driving this shift? In short, the changing context of our online interactions, shaped by our connected devices.

You are not your profile

To illustrate how this is playing out, think of Facebook and Snapchat.

Facebook is an Information Age native. Along with other social networks of its generation, Facebook was built on a principle of the desktop era —  accumulation.

Accumulation manifests in a digital profile where my identity is the sum of all the information I’ve saved —  text, photos, videos, web pages. (Evan Spiegel explored this first in a 2015 YouTube video titled What is Snapchat?). In the Information Age we represented ourselves with this digital profile.

But mobile has changed how we view digital identity. With a connected camera televising our life in-the-moment, accumulated information takes a back seat to continual self-expression. The “virtual self” is becoming less evident. I may be the result of everything I’ve done, but I’m not the accumulation of it. Snapchat is native to this new reality.

You are not a profile. You are simply you.

 

Many people think Snapchat is all about secrecy, but the real innovation of Snapchat’s ephemeral messages isn’t that they self-destruct. It’s that they force us to break the accumulation habit we brought over from desktop computing. The result is that the profile is no longer the center of the social universe. In the Experience Age you are not a profile. You are simply you....


Via Jeff Domansky
Patrick Frison Roche's insight:
When our digital identity is shifting towards a bug-like, ephemeral footprint - is this the next challenge  of marketing professionals?
more...
Jeff Domansky's curator insight, May 15, 6:58 PM

This is a very thought-provoking post about the shift from the "Information Age" to the "Experience Age." We are no longer defined by our profiles.

Rescooped by Patrick Frison Roche from PowerPoint Templates
Scoop.it!

Polygonal PowerPoint Template - PresentationDeck.com

Polygonal PowerPoint Template - PresentationDeck.com | International Reputation | Scoop.it
“ Polygonal PowerPoint template with 36 pre-designed slides. This template is multipurpose and can be used in any topics including, technology, Internet, etc.”
Via Eric Vadeboncoeur
more...
No comment yet.
Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

How to Create The Perfect LinkedIn Company Page

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

 

To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....


Via Jeff Domansky
Patrick Frison Roche's insight:

* WHAT WE READ *

 

Very useful tips to unleash the power of Linked In. 

more...
Debi Slaver's curator insight, September 23, 2015 2:51 PM

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 30, 2015 4:28 PM

Great advice here.

Rescooped by Patrick Frison Roche from PR, Public Relations & Public Opinion
Scoop.it!

Strange Fruit PR Firm Vanishes After Getting a History Lesson From Twitter

Strange Fruit PR Firm Vanishes After Getting a History Lesson From Twitter | International Reputation | Scoop.it
“ Updated Tues., Dec. 9 , 4:27 p.m. EDT: Strange Fruit PR has changed their name and issued a statement and have apologized for the use of the name. Click here to read more. Earlier: You’d think a public relations firm would know better. You’d think it would research a name before...”
Via Sara Duane
Patrick Frison Roche's insight:
*WHAT WE READ* At first it sounded like a hoax. Sadly, no.
more...
No comment yet.
Rescooped by Patrick Frison Roche from 21st Century Public Relations
Scoop.it!

7 Sins of Social Media Marketing

7 Sins of Social Media Marketing | International Reputation | Scoop.it
“Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought.”
Via heidi groshelle
Patrick Frison Roche's insight:
Today, 3% of marketers don't use social networrks. Who are they?
more...
No comment yet.
Rescooped by Patrick Frison Roche from 21st Century Teaching and Learning Resources
Scoop.it!

The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | International Reputation | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed.
Patrick Frison Roche's insight:

* WHAT WE LIKE *

 

Very useful tool for image-hungry PR pros.

more...
Mary Starry's curator insight, August 30, 2014 3:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 2014 4:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 2014 5:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year

Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year | International Reputation | Scoop.it

Revenues from ads running on smartphones and tablets will outstrip those from newspaper, magazine and radio ads for the first time in the U.S. this year, according to a new reportfrom eMarketer.

 

Mobile ad revenues will jump 83%, to $17.7 billion. That represents almost 10% of all ad spending, as people quickly spend more and more time peering at the smartphones and kicking back with their tablets–a total of two hours and 51 minutes a day, up 32 minutes from just a year ago. Mobile ad spend will trail only that of television commercials, of course, and desktop and laptop ads...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 2, 2014 11:11 AM

Deep impact for marketing and an irreversible trend for the future.

Gonzalo Moreno's curator insight, July 3, 2014 1:35 PM

No hay vuelta atrás. La TV es la nueva radio...

Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
Scoop.it!

Top Bloggers Are Now Making $1 Million a Year

Top Bloggers Are Now Making $1 Million a Year | International Reputation | Scoop.it

It’s no secret that certain fashion bloggers are making big bucks by commanding top dollar for everything from appearances to collaborating with designers. Just how much they’re raking in, though, might come as a bit of a shock: Women’s Wear Daily is reporting that certain top-tier bloggers are now earning upwards of $1 million a year. Let that sink in.


Some examples of how fashion bloggers are pulling in that kind of cash:


According WWD, Stuart Weitzman reportedly paid The Blonde Salad’s Chiara Ferragni about 30,000 euros, or more than $40,000, to attend its Milan flagship opening last year. Bryan Grey-Yambao, better known as Bryan Boy, meanwhile received $15,000 for attending the same event. Coty Inc. reportedly paid $1,000 to $2,000 to various bloggers to write a post about Marc Jacobs’ Daisy fragrance campaign....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 16, 2014 9:35 AM

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.

Tom George's curator insight, June 16, 2014 3:31 PM

Amazing that top bloggers in fashion are making over $1 Million Dollars per year.

Laura's curator insight, August 7, 2015 7:00 AM

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.

Scooped by Patrick Frison Roche
Scoop.it!

The Three Biggest Unreported Technology Shifts of 2014 - In2

The Three Biggest Unreported Technology Shifts of 2014 - In2 | International Reputation | Scoop.it
Patrick Frison Roche's insight:
Clearly explained, perfectly clear. - Our relationship with innovation (and the rise of ingenuity) - Our relationship with risk (and the cost of doing nothing) - Our relationship with data (and the rise of small data over big data)
more...
No comment yet.
Rescooped by Patrick Frison Roche from Public Relations, Social Media and SEO from an Agency Perspective
Scoop.it!

Internet Users Send 204 Million Emails Per Minute

Internet Users Send 204 Million Emails Per Minute | International Reputation | Scoop.it
A lot can happen in 60 seconds. This infographic shows how much data we transfer online in a minute's time.

Via Summer Paris
more...
Summer Paris's curator insight, April 25, 2014 12:24 PM

This is how much content is shared on the Internet every minute:

Rescooped by Patrick Frison Roche from Future of Journalism. Debatable.
Scoop.it!

Russian media: a guide to the troubled world of independent journalism

Russian media: a guide to the troubled world of independent journalism | International Reputation | Scoop.it
Infographics, analysis and expert comment on the state of Russian media. Who does what — and with what agenda — in Russian journalism?

Via Andrey Miroshnichenko
Patrick Frison Roche's insight:

* WHAT WE READ *

 

Topical and educationnal. Good read.

more...
No comment yet.
Scooped by Patrick Frison Roche
Scoop.it!

Craigslist Saved Consumers a Lot of Money While Crippling Newspapers

Craigslist Saved Consumers a Lot of Money While Crippling Newspapers | International Reputation | Scoop.it
The web site set up a consumer expectation that classified advertising would be free.
Patrick Frison Roche's insight:
A reminder that big media money comes from little things...
more...
No comment yet.