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Rescooped by Patrick Frison Roche from Public Relations & Social Media Insight
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5 Trends for 2017 | TrendWatching

5 Trends for 2017 | TrendWatching | International Reputation | Scoop.it

Below, you’ll find a collection of innovations which are (re)defining customer expectations. These innovations – and the 5 big consumer trends they represent – show you glimpses of what your customers will want next.Understanding these trends will help you stay ahead of accelerating expectations, and lead you to actionable innovation opportunities.


Readers who are serious about understanding the direction of consumerism across multiple dimensions will have already spotted that these trends don’t sit in splendid isolation. They are a handful of near-future fragments of the Bigger Picture – more on that below.


But each one is also a killer opportunity to take to your team right now.So: read, think, debate. Then get going with building brands that matter, products that delight and campaigns people can't stop talking about!...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 28, 2:54 AM

Understand new global and regional consumer trends and uncover innovation opportunities with five upcoming trends for 2017. Recommended reading!

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150 Years of the Best Holiday Marketing Campaigns

150 Years of the Best Holiday Marketing Campaigns | International Reputation | Scoop.it

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.

 

To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers. This usually means lights, emotions, and celebrating family and friends.

 

Of course, there’s no harm is looking to the past to see which other brands and campaigns have made their way to the holiday retail hall of fame. Here, we look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without....


Via Jeff Domansky
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Daniel Gonzales's curator insight, November 15, 2:06 PM
Taking it back to 1874... Hubspot is an awesome learning source, great blog to plug into!
Comunipedia 3.0 's curator insight, November 15, 5:35 PM
Entretenida infografía que trata la evolución de las campañas de marketing realizadas en las vacaciones de Navidad durante 150 años, por lo que recoge también las campañas anteriores a la llegada del marketing digital.
Gonzalo Moreno's curator insight, November 17, 8:06 AM
A trip in time: Understading what Christmas symbols are, nowadays, and where they came from.
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Facebook launches online courses for journalists about (what else) using Facebook

Facebook wants journalists to use more Facebook.
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Research Finds Native Advertising Can Damage Media Outlets' Reputations

Research Finds Native Advertising Can Damage Media Outlets' Reputations | International Reputation | Scoop.it

Native Insider: Part of the challenge with "native" is that each organization has a different understanding of what it is. For the purposes of the research, what is your definition of native advertising?

Wu: In our study, we defined native advertising as sponsored content, which features content that is similar and consistent with publishers’ content and is often consumed by readers like non-sponsored content. I agree that there are also other types of native advertising, such as sponsored social media posts or sponsored hyperlinks. We focused on sponsored content because it is widely adopted by many news organizations, including very reputable ones like The New York Times. 

Native Insider: Your research found that when content was identified as native advertising, readers expressed a lower opinion of the media outlet it was published in. However, the reputation of the company being promoted was not affected. Can you elaborate on this finding?

Wu: I think this was one of the most interesting findings in our study. We originally expected that both companies and media outlets would be negatively influenced. However, the media outlet was the only source that was affected. On one hand, this indicates that readers are not surprised by the sponsored content from a company, since similar covert marketing techniques have been utilized before, such as video news releases....


Via Jeff Domansky
Patrick Frison Roche's insight:
What? Readers can actually differentiate advertising from editorial? And they resent media who entertain the confusion? Quelle surprise!
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Jeff Domansky's curator insight, May 18, 1:05 PM

Fascinating research study shows media host's reputation suffers but not the advertiser doing native advertising. Also, the conversation looks at the FTC and its out of date guidelines.

Pierre Placide's curator insight, May 18, 1:20 PM
What motivates you to succeed?

So what is your motivation for joining the My Advertising Pays network? Are you looking for time freedom, financial freedom, an executive lifestyle? Whatever your motivation is the goals you have can be achieved with My Advertising Pays. Simply stick to a simple daily routine to maximize your active number of credit packs. Read more...

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The End of Twitter - The New Yorker

The End of Twitter - The New Yorker | International Reputation | Scoop.it

It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter needed to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment.

 

When bombs went off during the Boston Marathon, in April of 2013, users sat glued to the feed, suddenly privy to something visceral and real, somethinghappening. And Twitter provided the view, an unedited, unscripted look into the world as it changed, through police-scanner blasts, eyewitness reports, and grainy citizen-journalist photography. It was raw, but it was streamlined.

 

But cracks in Twitter’s façade had been showing already. Changes to the product made it hard to follow conversations or narratives. A lack of rigor in verifying reliable sources made information suspect or confusing. More troubling was the growing wave of harassment and abuse that users of the service were dealing with—a quagmire epitomized by the roving flocks of hateful, misogynistic, and well-organized “Gamergate” communities that flooded people’s feeds with hate speech and threats.

 

The company seemed to be wholly unprepared to handle mob violence, with few tools at its disposal to moderate or quell uprisings. Even its beloved celebrity users couldn’t be protected. In August of 2014, Robin Williams’s daughter, Zelda, was driven offthe service after a series of vicious attacks....


Via Jeff Domansky
Patrick Frison Roche's insight:

* WHAT WE READ *

 

The harder they come...

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Jayne Courts's curator insight, February 1, 5:24 AM

do you rely on Twitter?

Tommy Donovan's curator insight, February 1, 1:56 PM

As a millennial myself, I have been given a great opportunity to easily understand the growing social media age as I grow older. I have grown up with MySpace, until it died, and now I currently closely monitor my Facebook, Instagram, and Snapchat, just as everyone else I know does. The one difference with me, is that although I have a Twitter handle, I do not tweet, nor am I rarely on the site. This is simply a personal choice. I never truly saw the benefit of Twitter. I whole-heartedly agree that the interface and direct purpose of Twitter, of providing in-the-moment news and information is very important, but I do not agree with what it has been trying to do to the other social media world. Getting all information and news from Twitter may seem to make life easier, by making all news more concise, but I think it is simply stealing views and the purpose of other sites. The age of the newspaper is becoming more and more dead everyday, all thanks to social media in general, but Twitter is the one social media site that one of its main purpose is to generate views of news.

Twitter is slowly dying now, mostly because the excitement of a new social media site is dying down. the big next "thing" will come into play, and Twitter will be a thing of the past, just like MySpace.

Other social media sites, such as Facebook and Instagram, offer more than just one product, more than just 140 character thought. Until Twitter can figure out how to offer more, possibly following the minds of WeChat, it will not stay relevant.

David Bellis's curator insight, February 4, 6:58 AM

Most users have anecdotal evidence supporting this - I certainly do. 

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Scorecard Dashboard PowerPoint Template - SlideModel

Scorecard Dashboard PowerPoint Template - SlideModel | International Reputation | Scoop.it

Compelling dashboard design for PowerPoint presentations with KPI slide design and data-charts that you can use to make professional data presentations in Microsoft PowerPoint or Google Slides.


Via Slidemodel
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Slidemodel's curator insight, September 28, 2015 4:37 PM

PowerPoint dashboard design for business presentations.

Sudarsanan Nesamony's curator insight, April 12, 10:22 PM
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Instagram vs Facebook: Best for Your Brand? | Sprout Social

Instagram vs Facebook: Best for Your Brand? | Sprout Social | International Reputation | Scoop.it

When it comes to social media marketing, Facebook is the big guy and Instagram is the new guy. This guide will help you decide where to focus your efforts.


Via Kamal Bennani, heidi groshelle
Patrick Frison Roche's insight:
* WHAT WE READ * Useful and clear, a practical "how to" article.
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Mr Tozzo's curator insight, August 17, 2015 7:58 AM

Instagram vs Facebook: Best for Your Brand? | Sprout Social

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5 ways the listicle is changing journalism

5 ways the listicle is changing journalism | International Reputation | Scoop.it
The listicle has evolved from print staple to a staple of digital journalism that feeds an emergent 'news snacking' consumer

Via Andrey Miroshnichenko
Patrick Frison Roche's insight:

* WHAT WE READ *

 

For those who don't yet know what a "listicle" is, there is stil time.

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LinkedIn's SlideShare Goes Completely Free

LinkedIn's SlideShare Goes Completely Free | International Reputation | Scoop.it

Slideshare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.

 

As TechCrunch notes, the optional Pro tiers that existed before have been stripped out and premium features, including analytics, profile customization and private uploads, are being opened up to all users.

 

New and existing “free” users won’t receive all these goodies straight away, however. SlideShare will be rolling out one new feature every month, starting in September. They haven’t announced the order, or when the roll-out will be completed, but presumably it’s been done to keep newcomers engaged....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 2014 10:51 AM

Just in case you missed the memo LOL. No excuse not to add SlideShare to your content marketing program.

Steve Cassady's curator insight, August 24, 2014 8:42 PM

Great News when this is completely rolled out.  The enhanced analytics will be real helpful.

Anneliz Hannan's curator insight, August 26, 2014 11:02 AM

Can't wait to get the rollouts.

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Need to Write 5 Million Stories a Week? Robot Reporters to the Rescue

Need to Write 5 Million Stories a Week? Robot Reporters to the Rescue | International Reputation | Scoop.it
Automated Insight's Wordsmith is an artificial intelligence-driven reporter who uses data to build useful, if not compelling, stories.
Patrick Frison Roche's insight:
Wordsmith is an artificial intelligence system that uses mounds of data, quantitative analysis and some rules about style and good writing to churn out hundreds of millions of stories every year. In 2013, Wordsmith produced 300 million stories, more than all the major media companies combined.
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PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers | International Reputation | Scoop.it

When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hardby the update was the large press release distribution company, PR Newswire.


The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal quality guidelines for press release submissions....


Via Jeff Domansky
Patrick Frison Roche's insight:

* WHAT WE READ *

 

Breaking news: PR Newswire was used by spammers to disseminate low quality content with "questionable" SEO tactics. The change in the Panda algorithm forces the company to take a deeper look at what is flogged daily to "millions of journalists". I would appear that it was neither PR nor News. Just wire.

 

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Jeff Domansky's curator insight, June 26, 2014 6:45 PM

PR Newswire tackles news release spam after Google Panda slap. 

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Bilderberg at 60: inside the world's most secretive conference

Bilderberg at 60: inside the world's most secretive conference | International Reputation | Scoop.it
Topics on the agenda for the three-day summit first held on 29 May 1954 will include: does privacy exist?
Patrick Frison Roche's insight:
Forget Davos?
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Research Quantifies the Monetary Value of Online Share First Time Ever

Research Quantifies the Monetary Value of Online Share First Time Ever | International Reputation | Scoop.it
New research from ShareThis and Paley Center for Media quantifies the monetary value of an online share and social media for brand marketers and publishers
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20 Best New Social Media Tools to Try in 2017 (And How to Use Them) | Buffer Blog

20 Best New Social Media Tools to Try in 2017 (And How to Use Them) | Buffer Blog | International Reputation | Scoop.it

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

 

The social media tools landscape can be just as fascinating — and robust!

 

With all these tools to choose from, how can you stay on top of the latest and greatest?

 

As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....


Via Jeff Domansky
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alluneed2succeed's curator insight, November 18, 7:07 AM
20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
Ginger Jewell's curator insight, November 18, 8:07 AM
Getting ahead of the social media game is increasingly important.  Now to figure out which of these the students are going to elevate...
Maria Cattini's curator insight, November 18, 3:57 PM

Open up your social media toolboxes and load up some awesome, and sometimes new, tools shared by Buffer. Recommended reading! 10/10

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33 Writing Tweaks That Will Turn You into a Copywriting Master

33 Writing Tweaks That Will Turn You into a Copywriting Master | International Reputation | Scoop.it

Writing isn’t a talent—it’s a skill. A skill you can develop, refine, and improve.

Becoming a great copywriter isn’t easy, but if you consistently work on your writing, your writing will get better and better.

Here are 33 (count them!) writing tweaks that will propel you to copywriting mastery....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 9, 8:17 PM

Not a professional writer or blogger?  Neil Patel shares practical tips to help improve your copywriting.

Daniel Gonzales's curator insight, November 10, 12:56 PM
Another great guide to reference for the future! Awesome share for the team or newbie bloggers ;-)
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3 Video Storytelling Tools for Social Marketers : Social Media Examiner

3 Video Storytelling Tools for Social Marketers : Social Media Examiner | International Reputation | Scoop.it

Do you want to create social media videos for your business?

Is your lack of video creation skills holding you back?

The right apps make it easy to produce social videos by yourself in minutes.

In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 24, 10:38 PM

Three video storytelling tools to check out: Adobe Spark, Animoto and YouTube Director. Each one is easy to use and creates reasonable video quality.

EJ Morris's curator insight, October 25, 2:08 PM
Thanks.. those are 3 fantastic video storytelling marketing tools. Here's one more Video software tool to check out ...  http://vid.staged.com/7pFr
P.j. Germain's curator insight, October 25, 3:42 PM

#marketing #storytelling

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The Information Age is over; welcome to the Experience Age

The Information Age is over; welcome to the Experience Age | International Reputation | Scoop.it

The status box is an icon of the Information Age, a period dominated by desktop computers and a company’s mission to organize all the world’s information. The icons of the Experience Age look much different, and are born from micro-computers, mobile sensors and high-speed connectivity.

The death of the status box is a small part of a larger shift away from information moving toward experience. What’s driving this shift? In short, the changing context of our online interactions, shaped by our connected devices.

You are not your profile

To illustrate how this is playing out, think of Facebook and Snapchat.

Facebook is an Information Age native. Along with other social networks of its generation, Facebook was built on a principle of the desktop era —  accumulation.

Accumulation manifests in a digital profile where my identity is the sum of all the information I’ve saved —  text, photos, videos, web pages. (Evan Spiegel explored this first in a 2015 YouTube video titled What is Snapchat?). In the Information Age we represented ourselves with this digital profile.

But mobile has changed how we view digital identity. With a connected camera televising our life in-the-moment, accumulated information takes a back seat to continual self-expression. The “virtual self” is becoming less evident. I may be the result of everything I’ve done, but I’m not the accumulation of it. Snapchat is native to this new reality.

You are not a profile. You are simply you.

 

Many people think Snapchat is all about secrecy, but the real innovation of Snapchat’s ephemeral messages isn’t that they self-destruct. It’s that they force us to break the accumulation habit we brought over from desktop computing. The result is that the profile is no longer the center of the social universe. In the Experience Age you are not a profile. You are simply you....


Via Jeff Domansky
Patrick Frison Roche's insight:
When our digital identity is shifting towards a bug-like, ephemeral footprint - is this the next challenge  of marketing professionals?
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Jeff Domansky's curator insight, May 15, 6:58 PM

This is a very thought-provoking post about the shift from the "Information Age" to the "Experience Age." We are no longer defined by our profiles.

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Polygonal PowerPoint Template - PresentationDeck.com

Polygonal PowerPoint Template - PresentationDeck.com | International Reputation | Scoop.it
“ Polygonal PowerPoint template with 36 pre-designed slides. This template is multipurpose and can be used in any topics including, technology, Internet, etc.”
Via Eric Vadeboncoeur
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How to Create The Perfect LinkedIn Company Page

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

 

To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....


Via Jeff Domansky
Patrick Frison Roche's insight:

* WHAT WE READ *

 

Very useful tips to unleash the power of Linked In. 

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Debi Slaver's curator insight, September 23, 2015 2:51 PM

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 30, 2015 4:28 PM

Great advice here.

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Strange Fruit PR Firm Vanishes After Getting a History Lesson From Twitter

Strange Fruit PR Firm Vanishes After Getting a History Lesson From Twitter | International Reputation | Scoop.it
“ Updated Tues., Dec. 9 , 4:27 p.m. EDT: Strange Fruit PR has changed their name and issued a statement and have apologized for the use of the name. Click here to read more. Earlier: You’d think a public relations firm would know better. You’d think it would research a name before...”
Via Sara Duane
Patrick Frison Roche's insight:
*WHAT WE READ* At first it sounded like a hoax. Sadly, no.
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7 Sins of Social Media Marketing

7 Sins of Social Media Marketing | International Reputation | Scoop.it
“Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought.”
Via heidi groshelle
Patrick Frison Roche's insight:
Today, 3% of marketers don't use social networrks. Who are they?
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The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | International Reputation | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed.
Patrick Frison Roche's insight:

* WHAT WE LIKE *

 

Very useful tool for image-hungry PR pros.

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Mary Starry's curator insight, August 30, 2014 3:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 2014 4:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 2014 5:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

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Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year

Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year | International Reputation | Scoop.it

Revenues from ads running on smartphones and tablets will outstrip those from newspaper, magazine and radio ads for the first time in the U.S. this year, according to a new reportfrom eMarketer.

 

Mobile ad revenues will jump 83%, to $17.7 billion. That represents almost 10% of all ad spending, as people quickly spend more and more time peering at the smartphones and kicking back with their tablets–a total of two hours and 51 minutes a day, up 32 minutes from just a year ago. Mobile ad spend will trail only that of television commercials, of course, and desktop and laptop ads...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 2, 2014 11:11 AM

Deep impact for marketing and an irreversible trend for the future.

Gonzalo Moreno's curator insight, July 3, 2014 1:35 PM

No hay vuelta atrás. La TV es la nueva radio...

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Top Bloggers Are Now Making $1 Million a Year

Top Bloggers Are Now Making $1 Million a Year | International Reputation | Scoop.it

It’s no secret that certain fashion bloggers are making big bucks by commanding top dollar for everything from appearances to collaborating with designers. Just how much they’re raking in, though, might come as a bit of a shock: Women’s Wear Daily is reporting that certain top-tier bloggers are now earning upwards of $1 million a year. Let that sink in.


Some examples of how fashion bloggers are pulling in that kind of cash:


According WWD, Stuart Weitzman reportedly paid The Blonde Salad’s Chiara Ferragni about 30,000 euros, or more than $40,000, to attend its Milan flagship opening last year. Bryan Grey-Yambao, better known as Bryan Boy, meanwhile received $15,000 for attending the same event. Coty Inc. reportedly paid $1,000 to $2,000 to various bloggers to write a post about Marc Jacobs’ Daisy fragrance campaign....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 16, 2014 9:35 AM

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.

Tom George's curator insight, June 16, 2014 3:31 PM

Amazing that top bloggers in fashion are making over $1 Million Dollars per year.

Laura's curator insight, August 7, 2015 7:00 AM

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.

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The Three Biggest Unreported Technology Shifts of 2014 - In2

The Three Biggest Unreported Technology Shifts of 2014 - In2 | International Reputation | Scoop.it
Patrick Frison Roche's insight:
Clearly explained, perfectly clear. - Our relationship with innovation (and the rise of ingenuity) - Our relationship with risk (and the cost of doing nothing) - Our relationship with data (and the rise of small data over big data)
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