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Hash tagging to make a racist moment into worldwide connection

Hash tagging to make a racist moment into worldwide connection | Where ever you go, go with all your heart | Scoop.it
Dani Alves ' response to a fan throwing a banana at him during Barcelona's trip to Villarreal on Sunday drew huge praise from the football world...
Kiley Herndon's insight:

On April 27, Dani Alves, Barcelona soccer player, was hit with a banana during a game. A fan threw the banana at Alves while he was on his way to take a corner kick. This was meant to be a racist comment, hence the banana-monkey-African American connotation, but Alves didn’t even let it break his stride. Alves simply picked up the banana, opened it, and took a bite before continuing with the corner kick. Shortly afterward, Alves teammate Neymar took to social media starting the hastag #weareallmonkeys. The hastag was originally in Alves native tongue Portuguese reading #somotodosmacacos. The hashtag quickly caught on between their teammates and virally spread throughout the world. Fellow soccer players from around the world and people alike began taking to Twitter and posting pictures with bananas. Sometimes the pages would be pictures of people with bananas tagging Dani Alves and hashtags about “no racism.” The soccer community and Alves’ brave step gave people a good outlet to humorously talk about a very serious issue. Racism is pervasive in pop culture even today and social media can be a positive way to spread messages of equality. This incident reminded me of a lot of cases we have discussed in class. Often, we see people taking to social media in negative ways that promote poor brand management. For example, we discussed how John from John and Kate plus 8 didn’t use Twitter effectively. We’ve also seen people fake the guise of social campaigns with Twitter, like Kenneth Cole. Recently, we discussed the Red Cross that had a mishap with accidently tweeting a personal tweet about #gettingslizzard. Though this tweet was sent on accident, it was quickly turned into a joke that then turned into a beer company encouraging people to donate money to the Red Cross using the infamous hashtag. This hashtag was not originally created to be a hashtag for social change, but it created an awareness to help make positive influences about a not for profit. This story was also reminiscent of the social change case study we discussed about Last Acts (Guth & Marsh 250-254). This campaign was using creative ways to bring attention to care for those in the last months of life. The book is outdated and does not offer insight to such social campaigns that involve social media, but they are all around us. When celebrities use hashtags, they are that much more effective, which is one reason this was so successful at raising awareness about the dangers of racism. 

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Emotional Oscar Pistorius apologizes to conserve brand

Emotional Oscar Pistorius apologizes to conserve brand | Where ever you go, go with all your heart | Scoop.it
Oscar Pistorius makes a tearful apology at the start of his testimony in his murder trial, but proceedings adjourn early due to his "exhaustion".
Kiley Herndon's insight:
Oscar Pistorius shot and killed his girlfriend, Reeva Steenkamp, after an argument. He claims he believed her to be an intruder. Pistorius told the courtroom that he felt bad for the family and couldn’t imagine their pain, while Steenkamp’s mother sat “stony-faced.” Pistorius then went on to relay how there had been many break-ins when he was younger and then spoke about further events relating to violence in his life. Even more, he then turned to religion, calling Steenkamp a blessing to his life. Pistorius spoke about how he prays every morning for her family and emotionally began speaking about God, which resulted in his attorney asking for adjournment. The defense then brought in 14-17 experts on ballistics, autopsy’s, etc. Experts relayed that Steenkamp had eaten two hours prior to her death, which didn’t align with the story Pistorius told. Witnesses then attested to hearing screams followed by the fatal gunshots. Pistorius claims that the screams were his own because he believed Steenkamp to be an intruder. Pistorius shot Steenkamp three times through the door of their bathroom on Valentine’s Day 2013. The trial is still underway. Pistorius has used several of Benoit’s 14 image restoration strategies. First, Pistorius entered the court room using mortification and explaining how deeply sorry he was, how he thought about Steenkamp’s family everyday, and how he couldn’t imagine their pain. Although Pistorius does admit his fault and apologize, he does not take complete responsibility and is attempting to evade responsibility. This is seen in his reference to his exposure to violence in his past. Pistorius uses several strategies combined to evade responsibility, like shifting blame, defeasibility, and that it was an accident. Pistorius shifts the blame from himself to Steenkamp without ever directly saying it. He thought she was an intruder, so he shot her, but he didn’t know it was Steenkamp behind the door. Pistorius uses defeasibility saying that his exposure to violence in his past caused him to react so explosively. Similar to the previous two, Pistorius most obviously uses Benoit’s strategy of claiming it was an accident beyond his control. Also, Pistorius off-handedly used the strategy of correction actions stating that he never wanted to “handle a gun again.” Basically, Pistorius is using all the image restoration strategies he can to offset the blame of this horrific accident from himself, because, if he is found guilty, he could face life imprisonment (and presumably never compete professionally again). Because Steenkamp was shot several times through the bathroom door, I think Pistorius is absolutely guilty. I don’t personally understand how or why someone would shoot someone through a door when they weren’t sure where the other members of the household were. Further, why would someone think an intruder would stop to use the bathroom? I highly doubt that Pistorius will ever gain back a positive reputation. The worst thing he could do would be to try to use his disability as an excuse, so I’m glad he hasn’t, yet.
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Search for missing Malaysia Airlines plane has severe communication issues

Search for missing Malaysia Airlines plane has severe communication issues | Where ever you go, go with all your heart | Scoop.it
It's a mystery that authorities still haven't been able to solve: Where is Malaysia Airlines Flight 370?
Kiley Herndon's insight:

An extremely bizarre circumstance took place recently when Malaysia Airlines Flight 370 went missing. This Boeing aircraft with 239 passengers seemed too big of a flight to simply go missing with no trace of it crashing or even going off course. This quickly became world news and the search for the aircraft involved many countries, including the United States. The biggest and almost more baffling piece of this strange story is how poorly the communication has been. With a story this big, you would think it would demand prompt, accurate information, but it has been quite the opposite, which has made the fiasco an even bigger world story. For instance, a prominent U. S. newspaper, the Wall Street Journal, reported that the plane was transmitting data after the last transponder signal, but aviation sources vehemently argued against the journals allegations. Reporters continued to research the aircrafts aviation signals after, which is just one example of mixed signals that the general public was receiving. Other reporters started to circulate the idea that the plane going missing had to be a “deliberate act,” due to the misinformation and conflicting facts surrounding the matter. This added to the public’s confusion and caused an uproar among families who were concerned for their loved ones. Not to mention (not mentioned in this article) the Malaysian Airlines sent a text to families about their lost loved ones that went viral. This is a prime example of crisis communication gone wrong. Unlike companies like Imperial Sugar that we read in class, Malaysian Airlines seems to have not handled this crisis at all. Imperial Sugar was a more central company, located in a small town, which probably made identifying publics much easier; however, the airline company doesn’t seem to have known what publics even were or how to contact them. Imperial Sugar had daily briefings with media and made sure to keep families informed with the media (and most of the time before the media). With a tragedy of this magnitude, the airline company would have benefited with better communication to the media. Although it had a larger scope, the airlines were unable to relay the correct information to media making the entire crisis much more complicated than it may have been. This case would have benefited from constant communication with media throughout the world. This airline might not have had the staff for that, but they should have tried to present itself as the face of all current information. I think the airlines could have used better preventative care, like NIU, to make sure this didn’t turn into a media crisis. Overall, the airline company had no plan of action and still doesn’t seem to be covering its tracks well and without that I have to assume it will go out of business. 

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Sochi squalor: Journalists report hotel horror stories as Russians scramble to finish construction

Sochi squalor: Journalists report hotel horror stories as Russians scramble to finish construction | Where ever you go, go with all your heart | Scoop.it
Sportswriters from around the world have begun cataloguing a litany of accommodation-related woes in Sochi, Russia as organizers scramble to finish the construction of some hotels three days before the Opening Ceremony of the Winter Olympics, and two days before some competitions get underway. 
Kiley Herndon's insight:

Once again, Sochi has made the news, in a bad way. When reporters arrived to Sochi, they found that several of the hotels they were set to stay in were not ready, three exactly. Not only were the hotels not ready, but they were also in extremely poor conditions. Reporters were tweeting things like “My hotel has no water. If restored, the front desk says, "do not use on your face because it contains something very dangerous." ‪#Sochi2014” Reporters flooded the twitter feed with grotesque pictures and heinous remarks about the state of the Sochi hotels. Sadly, Russia was not considering they would absolutely need to get reporters hotels done. If there is one thing reporters now how to do, it is how to sell a story. For the reporters staying in these hotels, they didn’t even need to sell the travesty of the hotels because the conditions were so poor.  This event, in my opinion, makes Sochi look even worse to the public. With all the money spent to prepare for the winter Olympics, Sochi didn’t seem to budget their time as well as their money. Luckily, Sochi had enough time to prepare rooms for the athletes, who probably won’t even be in their rooms often. One of the tweets mentioned in this article made sure to note that even though the room wasn’t ready, it did have a picture of President Putin. This can be looked at as an example of poor employee relations as discussed in Guth and Marsh, Chapter 3 (31-37). Even though Russia did not directly higher the reporters coming to the Olympics, Russia should have known that they indirectly did. These reporters are working as an indirect agent of public relations for Russia, which could either go good or bad. If the hotels were finished and everything ran smoothly, the reporters and athletes might have been tweeting positive things about Russia. This could have helped the world’s negative view of how Russia was handling social justice issues. Employee relations discussed the importance of making a positive relationship of employees to improve their work ethic and desire to help the company improve. I believe that Russia should have really focused on impressing reporters, athletes, and tourists who could positively direct views of Russia while at the Olympics. What’s worse was the reporters comment about the picture of Putin being placed in the room, even though there was bad water and no shower curtains. This emphasizes people’s opinions about how Russia is being run by its President. 

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Chinese Activists Shut Down by New Leaders Social Outreach

Chinese Activists Shut Down by New Leaders Social Outreach | Where ever you go, go with all your heart | Scoop.it
An anti-corruption group was heartened when China’s new president, Xi Jinping, came to power in 2012. Since then, their ideals have collided with a harsh reality.
Kiley Herndon's insight:

This article is very interesting to me in its showcase of political activists utilizing social media to advance their own public relations. China was experiencing a string of new leaders who would continuously make promises to the people about making change and would never follow through. Mr. Xi was the most recent member of the Communist Party to be elected and, under his control, his party has used the media to output any negative commentary on his leadership. Xi has tried to use the Internet and media to his advantage and correct people’s perceptions of him, which had gone virtually unnoticed. Mr. Xu was not initially a huge activist, but has since grown into the face of the New Citizens movement. Xu was arrested for a short time because of taxes and when he was released his movement gained momentum. Xu and his followers used social media to draw attention to their cause. Xu and his people continued to draw attention to their initiative and the Communist Party complied to some of the groups demands; however, leaders of the Communist Party decided that the activists presented too much of a threat to the parties ideologies and arrested Xu as the “ringleader.” Xi even jailed big financial names that supported the group. The article argues that Xi felt he had to put on a show to prove to the people that he was still in charge. Xi has to protect his image to the people who he is supposed to be leading. Oddly enough, this article reminded me of the story we read about Jon and Kate plus 8 and the reputation control they went through after their divorce. Jon took to social media (Twitter) after divorce, but, unlike the activists, it alerted people to him in a negative way. In contrast, Kate took to the printed press and appeared somber to the public during the entire ordeal. She went on to talk openly in a blog, but never carelessly posted on social media sites. Clearly, Xi did not realize that you couldn’t censor the Internet, as hard as you may try. Social media can act as your greatest weapon or your biggest enemy depending on how you use it. Social media can reach vast numbers of people and instantly become viral all over the world. Xu and his followers used social media to their benefit, like Kate, and showed the media what they were fighting for and why in an organized manner. Like Kate’s original appearance to the public, Xu and his followers were sympathized. I can imagine that Xi might try to regain his control in a more strict restriction on what people view or try to follow in Xi’s footsteps and take to what people are looking at, social media. 

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Videos capturing ferry's final moments fuel fresh outrage over ship's fate

Videos capturing ferry's final moments fuel fresh outrage over ship's fate | Where ever you go, go with all your heart | Scoop.it
Two videos capturing a South Korean ferry's final moments fuel fresh outrage over ship's fate.
Kiley Herndon's insight:

Recently, a Sewol ferry sunk. The majority of the passengers, hundreds of young children on a school trip, died while the crewmembers survived. When a young boy’s body was excavated from the sea with his cell phone memory card still intake, his father decided to share the videos it held. The videos show crewmembers scrambling to safety and panicked passengers. This sparked fresh outrage over the already sensitive topic. Since the incident, the crewmembers have been indicted and the South Korean people are questioning the government and its slow response to the tragedy. Searchers have found almost 200 bodies, but over 100 are still missing. In the leaked video, it is clear that passengers are unaware of what is happening and the gravity of the situation. Some people joke on the video about how “This trip is screwed,” while others are heard clearly in a panic. What is most disturbing is that some of the voices are heard saying things like, “What is the captain doing” and “They should really let us know what is going on.” This video has created not only an outrage for those who lost children and loved ones on the ferry’s sinking, but it has also threatened national psyche, people’s trust in the government is almost nonexistent. This incident most obviously connects directly to our class discussions about crisis communication in Chapter 13 of Guth and Marsh. This particular article gives no clear examples that the government has taken any steps with crisis communication for the people other than one man who said, “"on behalf of the government for the many problems that arose during the first response and the subsequent rescue operation" in addition to "problems that existed before the accident." The book has several suggestions on page 300 on how to try to properly deal with crisis and communicating that to the parties involved. First, the South Korean government was clearly not prepared at all for this crisis and seems to have no strategic plan on how to communicate with the people who were directly and indirectly affected. I think this is the most important step that South Korea would need to address before getting to any of the other steps. They do seem to be taking action because they have found a majority of the bodies and have indicted and began investigating the crewmembers. I think the next best thing would be for the government to address the stakeholders’ needs and make sure they keep their actions and information transparent to reinstate a sense of national security. 

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Baby's first tour: Prince George travels Down Under for Royal PR

Baby's first tour: Prince George travels Down Under for Royal PR | Where ever you go, go with all your heart | Scoop.it
Duke and Duchess of Cambridge bring their 8-month-old son along on charm offensive in New Zealand and Australia
Kiley Herndon's insight:

William and Kate, the Duke and Duchess of Cambridge, are taking a royal tour through New Zealand and Australia. This tour will last three weeks and includes their adorable 8-month old son George. Previously, William’s mother took him on a similar tour when he was a mere infant, which was uncommon. The royal newborn would usually stay safely in England with a nanny while his mom and dad went on tour; however, when the baby is brought on tour, it has proven to be beneficial for the crown. This trip is crucial to the royal crown because they have to win the people’s affection that doesn’t see the necessity of having a royal family. Although the baby will spend the majority of the trip with the nanny, Prince George is sure to win the hearts of the people of New Zealand and Australia. A trip like this could potentially buy the royal family another 100 years of monarchy in those countries. Also, a trip of this importance garners the necessity of a team of twelve. Of course, one of the team members is there to document the royal family’s every move via twitter with the hashtag #RoyalVisitNZ. A public relations campaign would not be complete at this time in social media without the use of an active hashtag. This publicity for the royal family is essential to their brand and helps to secure their place in the monarchy by making themselves human. William and Kate bringing along their son shows that they are also a family and want to share their experiences with their only son. Since monarchies are now more of a face of the governmental system they are a part of, the royal families have to make sure the people are aware of their face, brand, and what they represent in the country. I think that this PR campaign relates well to chapter 7: community relations in the Guth and Marsh text. I would have related it to the chapter on intercultural relations, but the Australian and New Zealand communities are closely linked to that of England. For this reason, I did not feel like that applied; yet, a community relation directly ties because Australia and New Zealand are a part of the community that is tied to the royal family. This tour directly represents the royal family thinking long term, because, as the article states, it should secure the throne for another 100 years. Also, in order to relate to the communities ideas about insecurities relating to the necessity of having a monarchy, the royal family will define what the priorities for the people in terms of government are. The royal family has to speak to the community of these countries to keep their connection. 

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Worldcom Releases "International Public Relations e-Glossary"

Worldcom Releases "International Public Relations e-Glossary" | Where ever you go, go with all your heart | Scoop.it
    (Worldcom Releases “International Public Relations Glossary” (Download) http://t.co/fKp5bIwg)

Via Miguel Macedo
Kiley Herndon's insight:

This article looked at the very important world behind public relations that exists among the language that could both enhance and hinder communication. It explained that an e-glossary was developed to help practitioners to evolve their language as their practice does. Public relations and marketing have a constantly changing and developing lingo set that must be adhered to for the most effective communication possible. This e-glossary can act as a kind of AP style guide handbook to make communication as simple as a flick of the tongue. It has over 400 entries that can keep you up to date on new words for situations or technologies. The article gives an example from South Africa of a term called “blegging” aka asking bloggers for free assistance. As public relations practitioners, we will be responsible for having knowledge of how to communicate with people of all different ethnicities from all different backgrounds. Our textbook looks at international relations and how important it is to be aware of other cultures in chapter 10. The book describes many reasons for understanding and analyzing cultures which include ideas that other cultures might have different communication styles, different attitudes toward conflict, different approaches to completing tasks, different decision-making styles, different attitudes toward disclosure, and different approaches to knowing (218-219). To become a better PR practitioner it becomes very important to diligently do your research and make a firm commitment to adhering to the social policies of the person or group you will be working with. This can make a difference in how respected your opinion and ideas are, as well as provide a long-standing relationship with that client. This will be an ongoing process because, like PR, cultures and people are also always changing. Also in this chapter, the book gave a case study on the U. S. science exhibit that was brought to the U.K. The exhibit was called Grossology and strongly contradicted the overall conservative attitude of the U.K. people; therefore, to make this event successful the PR team had to do its research. By understanding the U.K. culture and what strategies would work best to get the people to view the exhibit, the PR team was able to make Grossology a roaring success (223-227). The next case study examined how a public relations firm realized the importance of communicating to costumers in their own languages to gain respect and care for the product (228-232). These things combine prove that being aware of other cultures and the languages that speak to them in the best way are the only way to gain a real relationship with clients. 

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Putin says gays 'can feel safe' at Sochi Winter Olympics

Putin says gays 'can feel safe' at Sochi Winter Olympics | Where ever you go, go with all your heart | Scoop.it
Russia's Vladimir Putin again sought to downplay fears that gay visitors will be discriminated against, three weeks before the Sochi Winter Olympics start.
Kiley Herndon's insight:

SoChi has been very present in the news lately, and not just because it will be the site of this year’s Winter Olympics. Putin, Russia’s president, has openly disclosed that homosexual people would not be allowed at the Olympics, but recanted. Put now says that, unlike other countries, homosexuals will not face any discrimination while at the Olympic games. Despite his claim, Putin didn’t forget to add, “but please leave our children in peace.” Although Putin says that, Russia recently passed a law that outlawed so called “gay propaganda;” however, Putin says Russia will comply with the Olympic charter and not discriminate. This has been an extremely stimulating topic to surrounding countries and activists who don’t believe Russia should be allowed to host the Olympic games because of this particular human rights issue. This, along with the speculation of a terrorist attack, has Russia on the public relations defensive. Putin reassuring people that there will be no gay discrimination reflects one of Benoit’s 14 strategies of image restoration, minimization. People were so outraged when it appeared Russia would not allow any gay tourists to attend the games that Putin had to go on the defensive. It appears that Putin knew he could not allow such laws when the world was coming to his country and potentially brining in large sums of revenue, so he is reassuring the public it won’t be an issue. Putin seems to believe that he minimized the situation by telling people there will be no discrimination, as long as homosexual people leave the children alone, of course. I am very skeptical about the situation and whether or not Putin will actually follow through with this statement and not arrest or target people who are homosexual or even attack ads that may seem to promote homosexuality. By minimizing people’s fears, Putin would hope to give encouragement to advertisers who may be skeptical about placing ads at the Olympics because of the values their company promotes, like human equality. I don’t believe that this address will make homosexual tourists feel more encouraged to attend the games. I wouldn’t be surprised if Putin used bolstering in a future address to try to gain more respect or even use provocation if Russia was caught in a public relations cross fire if a homosexual gets discriminated against at the games. I think it will be interesting to see Russia’s next move in lieu of this controversy. 

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Sochi Olympics a risky bet for advertisers - FT.com

Sochi Olympics a risky bet for advertisers - FT.com | Where ever you go, go with all your heart | Scoop.it
Plagued by terrorism fears, controversy over gay rights and broader political turmoil, the upcoming Winter Olympics in Sochi is forcing marketers who pour hundreds of millions of dollars into the games to perform a careful balancing act.
Kiley Herndon's insight:

This article presented the conflict advertisers face when it comes to deciding if or what ads they will have displayed at the SoChi Winter Olympics. This time is usually crucial to advertisers because it offers a unique experience that allows brands to reach mass audiences; however, many of Russia’s policies don’t align with what the advertisers try to promote. Russia’s anti-gay and other social issues that have been overwhelming the media lately threaten advertisers placement during the games. World leaders like President Obama, have said that they will not attend the games in protest of the social, human rights issues that have been present. Not only are there brand connection issues to human rights, but also to potential terrorist action. There has been speculation that there is a potential attack planned for tourists of the event and advertisers would not want their brands name associated with such an event. Advertisers will have to work closely with their public relations departments to decide on the appropriate action to take if an advertisement needs pulled or how to even display one. With the SoChi human rights issues being called in to play, due to numerous public addresses by leaders in Russia, the country has not received good attention from other countries or potential business that the Olympics usually attracts. Advertisers will want to make sure that they utilize the public relations process as described in Guth and Marsh’s book Adventures in Public Relations: Case Studies and Critical Thinking, which involves research, planning, communication, and evaluation. The research stage will be extremely important as advertisers assess the stakeholders in the event by learning about Russian culture, layout of the games, viewers actively watching the games, and other information that could influence the advertising pool. During the planning process, advertisers will want to plan for potential aftermath if their brand is viewed poorly because of its association with negative events at the games. The crisis strategies will not be firmly set in place and action plans should be set for any time or place of the advertisements. The companies will also have to have hard discussions about their values and whether or not they are willing to risk people viewing their company as disassociating with current values the company holds. For example, if people associate them with gay support and then see their ad at the games, how will that affect sales. Advertisers will want to communicate well with staff the importance of the advertising at the games and allocate money according to the appropriate plans of action. In the end stages, it may or may not be fairly obvious to see if the advertising and public relations strategies worked in the companies favor. 

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