Here are six brands that the group predicts will likely to go bust in the New Year. (Brands That Will Likely Disappear in 2013 - Yahoo!
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The good, the bad and the ugly of international marketing
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Paul Squirrell
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Scooped by Paul Squirrell onto International Marketing Communications |
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The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was... (#Dove tries ad for children.
Paul Squirrell's insight:
This is a really simple idea, well executed in a traditional medium that's on brand. Delete the scoop?
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RT @adage: Behind the Five Most Creative U.S. Hispanic Ideas http://t.co/blCKu0vskw Delete the scoop?
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In the UK, social media marketing spending will hit €816.5m in 2017, up from €391.6m, the latest forecast from Forrester has found.The...
Paul Squirrell's insight:
no real surprise here... Delete the scoop?
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Coca-Cola India is working with Dhingana, a music streaming service, to promote songs from its “Crazy for Happiness” advertising campaign. (Coke's marketing department looks to Spotify as a successful advertising platform.
Paul Squirrell's insight:
Content, content, content - but make it relevent and interesting for the audience otherwise it's worthless. Coke has the right idea. Delete the scoop?
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Inbound Marketing is the opposite of outbound marketing. Until your content is found, it is useless. Here are five step to help your great content get found. Via massimo facchinetti Delete the scoop?
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Ford Motor Company and the advertising firm WPP have issued apologies after mock ups of ads for the Ford Figo, a hatchback made in India, were posted online last week, Business Insider's Laura Stampler reports.
Paul Squirrell's insight:
Whoops - think twice, click send once! Still, more interesting than the actual car... Delete the scoop?
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Looking at the stats about display ads, you have to wonder if there's a better way.
Paul Squirrell's insight:
The BBC reported only this week on 'bots' that having increasing click-thoughts on banners - banner ads as they stand are out-of-date and not fit for today's internet... Delete the scoop?
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What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? (Big Data is Enabling Marketers to Do More with Less!
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It's all about Big Data now... this is worth a read. Delete the scoop?
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Corporate websites ranked as the top digital activity for marketing "success", according to a new poll of U.S. marketers conducted by Gartner, beating marketing on social networks such as Facebook, Twitter and LinkedIn.
Paul Squirrell's insight:
Good I say! Corporate websites should and do perform a very different function to Facebook pages. Have both but PLEASE don't replace your website with a Facebook page Delete the scoop?
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Do You Really Measure, or Simply Count Your Digital Marketing? @jacqueswarren ; @laurentflores: http://t.co/R2u6SxL5uX Delete the scoop?
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60% of Top 100 Japanese brands are on Twitter compared to 95% of leading US brands, says a Kobe University study, and brands don't attempt to engage followers (Japanese companies lag on Twitter - ONLY 60% of top companies have an acct, few ever... Delete the scoop?
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Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Delete the scoop?
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The Most Powerful Chinese Brands Delete the scoop?
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How Marks and Spencer made sustainability a core part of their marketing plan. (RT @jfhartwig: Interesting marketing and socially responsible angle! RT @SAS_CI: Can Advertising Change the World?
Paul Squirrell's insight:
The wider area of 'brands that care' and CSR is very hot at the moment. Great agencies like Prime in Sweden are doing some really interesting work in this field. Delete the scoop?
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HubSpot latest State of Inbound Marketing report is crammed with useful facts, interesting stats, and vital tips. Here are the highlights.
Paul Squirrell's insight:
There's a lot to be said for inbound marketing - especially when using a social media outreach strategy. We've tried it and it does work but, like all things, it's part of a new business mix. Delete the scoop?
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The agency has also started operations in Hyderabad to add to its offices in Delhi, Pune, Bengaluru and Mumbai (Madison PR bags 20 new brands across diverse sectors http://t.co/aX7I3jHLiV)...
Paul Squirrell's insight:
Great news Madison. Delete the scoop?
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The number of smartphones shipped worldwide will reach one billion this year as the device becomes more affordable, driving adoption in emerging markets and the prepay segment in mature markets, according to a new report from Gartner.
Paul Squirrell's insight:
Mobile tech turned 40 this week (the first call made back on 3rd April 1973) and now 1 billion smartphones will ship in 2013. It's hard to understate how this technology has change the way most of us live and, as marketers, we work. Delete the scoop?
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PC-maker will mark a renewed focus on marketing in 2013, including a major strategic marketing push with Universal Music Group. (HP looks to marketing to drive turnaround: PC-maker will mark a renewed focus on marketing in 201... Delete the scoop?
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The way marketing budgets are being spent has changed a lot recently. Recent issues of marketing and advertising trade magazines are consistently highlighting that the advertising industry is in the midst of major disruption. Delete the scoop?
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Twitter turns seven years old today (21st March), and no matter what your thoughts are on the 140 character ‘micro-blog service’, there’s no denying that with around 200 million users worldwide and... Delete the scoop?
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It's Not About You: The Great Marketing Mistake
Paul Squirrell's insight:
... interesting because for many new companies, the personality behind them is important. As with most things, I guess there's a happy balance to be found and not all business owners are the next Richard Branson or Steve Jobs. Delete the scoop?
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Taproot becomes most awarded ad agency Business Standard Mumbai-based Taproot, led by creative duo Agnello Dias and Santosh Padhi, has surpassed heavyweights such as Ogilvy, McCann and JWT to emerge as the most awarded Indian ad agency in the 2012...
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Well done Agnello and team! Great result. Delete the scoop?
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Read through what you'll have to explain to your kids about marketing one day.
Paul Squirrell's insight:
A bit of fun... but hey, the world has changed a lot in a few years... mostly for the better but, I still don't have the flying car I was told back in the 1970's I'd be driving by now ;-) Delete the scoop?
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While it’s fairly common for consumer brands to shout about their successes in social media marketing, finding convincing B2B case studies is a far more difficult task.
Paul Squirrell's insight:
I think it's time to stop thinking of B2B and B2C marketing as silos - sure there are specialism but, there's also a growing cross-over in requirements - especially in the social space. Delete the scoop?
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Social media allows brands to start conversations, but are they conversations worth starting? Lately it seems like nearly every ad closes with an invitation to join the conversation with a dedicated Twitter hashtag.
Paul Squirrell's insight:
... correct, just because a brand can be on social media doesn't mean it has to. As with any form of comms, make it worthwhile and give consumers a reason to engage and continue the conversation Delete the scoop?
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I am sure you can all add a few more to this list!