Export market is worth the effort The Columbian Launched marketing by embracing overseas search engines, investing in exhibits at overseas trade shows, localizing sales materials and helping overseas partners spread the word.
BRIC Markets Sink to Worst Place for Investors in Poll Bloomberg Developed economies are turning into global growth engines as some emerging-market counterparts decelerate, the International Monetary Fund said in a report for Group of 20 leaders...
NPR (blog) Apple's iPhone 5C To Make Dent In Latin American Market? Fox News Latino Comparably, the oldest iPhone on the market, the 4S, is being sold for $450 without a contract. Not exactly a revolutionary ...
Business 2 Community Design Your Website for a Global Market Business 2 Community The Internet has changed our world from a local view to a global perspective. No industry has been more affected by this evolution than e-commerce.
Vodafone rolls out first new global identity since 2005 Marketing Vodafone has launched a global brand identity that uses the red shade synonymous with the brand to portray "confident energy and progression".
A new global campaign will bring together experts and policy makers to tackle the current global epidemic of obesity and diabetes by reducing 'unnecessarily high' levels of sugar in food and beverage products.
If marketing is like dating, then our websites are like online dating profiles. All jokes aside, a lot of the same consideration that goes into making an online dating profile parallels corporate websites.
New York Times (blog) Verizon Seals $130 Billion Deal to Buy Out Vodafone's Wireless Stake New York Times (blog) Vodafone's cash and its presence across the Europe could represent an enticing prospect for international companies like AT&T that are...
Dos and Don'ts of corporate rebranding Marketing Week Corporate rebrands are no longer seen as merely a reprint of the office stationery because they can positively affect perception of companies and their bottom line, but marketers should be wary...
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